Heron Financial Group as of Dec. 31, 2019
Portfolio Holdings for Heron Financial Group
Heron Financial Group holds 133 positions in its portfolio as reported in the December 2019 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Vanguard Growth ETF (VUG) | 4.4 | $5.3M | 27k | 197.29 | |
| iShares S&P US Pref Stock Idx Fnd (PFF) | 4.4 | $5.3M | 138k | 38.29 | |
| Ishares Tr eafe min volat (EFAV) | 4.3 | $5.2M | 69k | 75.63 | |
| Vanguard S&p 500 Etf idx (VOO) | 4.2 | $5.0M | 16k | 308.06 | |
| Vanguard High Dividend Yield ETF (VYM) | 4.0 | $4.8M | 51k | 94.35 | |
| iShares Russell Midcap Growth Idx. (IWP) | 3.9 | $4.7M | 30k | 159.75 | |
| iShares Russell Midcap Index Fund (IWR) | 3.8 | $4.6M | 76k | 61.18 | |
| iShares S&P MidCap 400 Value Index (IJJ) | 3.5 | $4.2M | 25k | 169.37 | |
| iShares Russell 2000 Growth Index (IWO) | 2.9 | $3.5M | 16k | 222.05 | |
| Vanguard Small-Cap ETF (VB) | 2.8 | $3.4M | 20k | 168.23 | |
| iShares Russell 2000 Value Index (IWN) | 2.6 | $3.2M | 25k | 125.67 | |
| Pgx etf (PGX) | 2.5 | $3.0M | 197k | 15.25 | |
| Teleflex Incorporated (TFX) | 2.2 | $2.7M | 7.0k | 378.90 | |
| JPMorgan Chase & Co. (JPM) | 1.7 | $2.1M | 15k | 138.03 | |
| Thermo Fisher Scientific (TMO) | 1.6 | $1.9M | 5.8k | 337.72 | |
| Invesco Dwa Emerging Markets Momentum Etf (PIE) | 1.4 | $1.6M | 87k | 19.00 | |
| Illinois Tool Works (ITW) | 1.2 | $1.5M | 7.8k | 187.13 | |
| Morgan Stanley (MS) | 1.2 | $1.4M | 26k | 55.80 | |
| Apple (AAPL) | 1.1 | $1.4M | 4.3k | 319.60 | |
| Berkshire Hathaway (BRK.B) | 1.1 | $1.3M | 5.9k | 227.25 | |
| Aon | 1.1 | $1.3M | 5.8k | 231.29 | |
| DTE Energy Company (DTE) | 1.1 | $1.3M | 9.7k | 134.01 | |
| UnitedHealth (UNH) | 1.1 | $1.3M | 4.4k | 290.78 | |
| Microsoft Corporation (MSFT) | 1.0 | $1.2M | 6.7k | 184.45 | |
| Cisco Systems (CSCO) | 1.0 | $1.2M | 24k | 49.14 | |
| Vanguard Intermediate-Term Bond ETF (BIV) | 0.9 | $1.1M | 13k | 88.93 | |
| Verizon Communications (VZ) | 0.9 | $1.1M | 19k | 58.69 | |
| Intel Corporation (INTC) | 0.9 | $1.1M | 17k | 67.42 | |
| Johnson & Johnson (JNJ) | 0.8 | $997k | 6.6k | 151.94 | |
| Phillips 66 (PSX) | 0.8 | $952k | 11k | 90.31 | |
| Adobe Systems Incorporated (ADBE) | 0.8 | $914k | 2.5k | 369.29 | |
| Exxon Mobil Corporation (XOM) | 0.8 | $904k | 15k | 60.55 | |
| Fair Isaac Corporation (FICO) | 0.8 | $904k | 2.2k | 411.66 | |
| iShares Lehman 3-7 Yr Treasury Bond (IEI) | 0.7 | $897k | 7.0k | 127.47 | |
| MasterCard Incorporated (MA) | 0.7 | $848k | 2.6k | 330.86 | |
| Edwards Lifesciences (EW) | 0.7 | $844k | 3.7k | 231.23 | |
| Industries N shs - a - (LYB) | 0.7 | $835k | 9.9k | 84.00 | |
| Amazon (AMZN) | 0.7 | $804k | 374.00 | 2149.73 | |
| Home Depot (HD) | 0.7 | $797k | 3.3k | 241.59 | |
| Pfizer (PFE) | 0.7 | $789k | 21k | 38.07 | |
| At&t (T) | 0.6 | $778k | 20k | 38.19 | |
| CACI International (CACI) | 0.6 | $768k | 2.8k | 272.44 | |
| Amgen (AMGN) | 0.6 | $724k | 3.2k | 228.82 | |
| Truist Financial Corp equities (TFC) | 0.6 | $699k | 13k | 54.78 | |
| Bristol Myers Squibb (BMY) | 0.6 | $681k | 10k | 66.98 | |
| Marathon Petroleum Corp (MPC) | 0.6 | $669k | 12k | 56.77 | |
| Baxter International (BAX) | 0.5 | $655k | 7.1k | 91.79 | |
| Duke Energy (DUK) | 0.5 | $641k | 6.6k | 96.97 | |
| Biogen Idec (BIIB) | 0.5 | $627k | 1.9k | 332.10 | |
| Intuit (INTU) | 0.5 | $632k | 2.1k | 296.99 | |
| Procter & Gamble Company (PG) | 0.5 | $611k | 4.9k | 124.09 | |
| Emerson Electric (EMR) | 0.5 | $588k | 8.0k | 73.89 | |
| Nextera Energy (NEE) | 0.5 | $576k | 2.1k | 272.21 | |
| Ecolab (ECL) | 0.5 | $550k | 2.7k | 204.54 | |
| Progressive Corporation (PGR) | 0.4 | $511k | 6.1k | 83.73 | |
| FedEx Corporation (FDX) | 0.4 | $504k | 3.2k | 158.04 | |
| Valero Energy Corporation (VLO) | 0.4 | $499k | 5.9k | 84.16 | |
| RPM International (RPM) | 0.4 | $479k | 6.4k | 74.58 | |
| Boeing Company (BA) | 0.4 | $481k | 1.4k | 344.31 | |
| iShares S&P 500 Index (IVV) | 0.4 | $488k | 1.5k | 336.55 | |
| Qualcomm (QCOM) | 0.4 | $478k | 5.3k | 89.97 | |
| Quest Diagnostics Incorporated (DGX) | 0.4 | $483k | 4.3k | 112.38 | |
| Science App Int'l (SAIC) | 0.4 | $489k | 5.1k | 95.04 | |
| Alphabet Inc Class A cs (GOOGL) | 0.4 | $477k | 316.00 | 1509.49 | |
| iShares Russell 3000 Growth Index (IUSG) | 0.4 | $465k | 6.4k | 72.23 | |
| Cardinal Health (CAH) | 0.4 | $444k | 7.5k | 59.35 | |
| Sealed Air (SEE) | 0.4 | $447k | 12k | 35.98 | |
| Leidos Holdings (LDOS) | 0.4 | $444k | 4.0k | 112.26 | |
| Autodesk (ADSK) | 0.4 | $430k | 2.1k | 205.74 | |
| AutoZone (AZO) | 0.4 | $437k | 416.00 | 1050.48 | |
| Texas Pacific Land Trust | 0.4 | $437k | 559.00 | 781.75 | |
| Wells Fargo & Company (WFC) | 0.3 | $409k | 8.5k | 47.97 | |
| Mondelez Int (MDLZ) | 0.3 | $416k | 7.1k | 58.92 | |
| 3M Company (MMM) | 0.3 | $395k | 2.4k | 162.55 | |
| Netflix (NFLX) | 0.3 | $393k | 1.1k | 373.57 | |
| Ishares High Dividend Equity F (HDV) | 0.3 | $397k | 4.1k | 96.10 | |
| J P Morgan Exchange Traded F div rtn em eqt (JPEM) | 0.3 | $394k | 7.1k | 55.26 | |
| Commercial Metals Company (CMC) | 0.3 | $385k | 18k | 21.62 | |
| Becton, Dickinson and (BDX) | 0.3 | $383k | 1.5k | 256.70 | |
| Fiserv (FI) | 0.3 | $381k | 3.2k | 120.57 | |
| Alphabet Inc Class C cs (GOOG) | 0.3 | $383k | 254.00 | 1507.87 | |
| NetApp (NTAP) | 0.3 | $371k | 6.3k | 59.13 | |
| CVS Caremark Corporation (CVS) | 0.3 | $362k | 4.9k | 73.76 | |
| Chubb (CB) | 0.3 | $336k | 2.0k | 164.22 | |
| Fidelity National Information Services (FIS) | 0.3 | $332k | 2.2k | 149.55 | |
| PNC Financial Services (PNC) | 0.3 | $323k | 2.1k | 154.99 | |
| Eli Lilly & Co. (LLY) | 0.3 | $328k | 2.3k | 144.24 | |
| Arrow Electronics (ARW) | 0.3 | $328k | 4.2k | 77.87 | |
| Pool Corporation (POOL) | 0.3 | $329k | 1.4k | 229.43 | |
| Entergy Corporation (ETR) | 0.3 | $316k | 2.4k | 132.94 | |
| Chevron Corporation (CVX) | 0.2 | $302k | 2.7k | 111.27 | |
| Analog Devices (ADI) | 0.2 | $300k | 2.6k | 116.73 | |
| Oracle Corporation (ORCL) | 0.2 | $302k | 5.5k | 55.21 | |
| PerkinElmer (RVTY) | 0.2 | $296k | 3.1k | 95.89 | |
| ConocoPhillips (COP) | 0.2 | $288k | 4.9k | 58.79 | |
| Merck & Co (MRK) | 0.2 | $285k | 3.3k | 85.28 | |
| Texas Instruments Incorporated (TXN) | 0.2 | $294k | 2.2k | 130.84 | |
| Applied Materials (AMAT) | 0.2 | $296k | 4.6k | 64.38 | |
| Cal-Maine Foods (CALM) | 0.2 | $289k | 7.7k | 37.30 | |
| Orange Sa (ORAN) | 0.2 | $290k | 21k | 13.83 | |
| Lowe's Companies (LOW) | 0.2 | $280k | 2.3k | 123.19 | |
| L3harris Technologies (LHX) | 0.2 | $277k | 1.2k | 227.98 | |
| Coca-Cola Company (KO) | 0.2 | $267k | 4.5k | 59.68 | |
| Fastenal Company (FAST) | 0.2 | $267k | 7.1k | 37.82 | |
| Pinnacle West Capital Corporation (PNW) | 0.2 | $263k | 2.7k | 98.50 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.2 | $260k | 3.1k | 83.20 | |
| Paypal Holdings (PYPL) | 0.2 | $265k | 2.2k | 118.83 | |
| Caterpillar (CAT) | 0.2 | $253k | 1.9k | 136.17 | |
| Costco Wholesale Corporation (COST) | 0.2 | $259k | 834.00 | 310.55 | |
| M&T Bank Corporation (MTB) | 0.2 | $255k | 1.5k | 169.55 | |
| Yum! Brands (YUM) | 0.2 | $242k | 2.3k | 104.04 | |
| Agree Realty Corporation (ADC) | 0.2 | $237k | 3.1k | 76.45 | |
| J P Morgan Exchange Traded F div rtn int eq (JPIN) | 0.2 | $236k | 4.2k | 56.62 | |
| McDonald's Corporation (MCD) | 0.2 | $230k | 1.1k | 215.96 | |
| General Electric Company | 0.2 | $224k | 17k | 12.88 | |
| Travelers Companies (TRV) | 0.2 | $225k | 1.6k | 137.36 | |
| Diageo (DEO) | 0.2 | $229k | 1.4k | 161.72 | |
| Westrock (WRK) | 0.2 | $232k | 5.5k | 42.01 | |
| BP (BP) | 0.2 | $212k | 5.8k | 36.60 | |
| Stryker Corporation (SYK) | 0.2 | $212k | 972.00 | 218.11 | |
| Unilever | 0.2 | $215k | 3.6k | 59.82 | |
| MetLife (MET) | 0.2 | $215k | 4.1k | 52.45 | |
| Ishares Inc core msci emkt (IEMG) | 0.2 | $212k | 4.0k | 52.92 | |
| Abbvie (ABBV) | 0.2 | $218k | 2.3k | 95.82 | |
| SEI Investments Company (SEIC) | 0.2 | $206k | 3.0k | 68.67 | |
| Abbott Laboratories (ABT) | 0.2 | $201k | 2.3k | 89.29 | |
| Archer Daniels Midland Company (ADM) | 0.2 | $202k | 4.4k | 46.01 | |
| Plexus (PLXS) | 0.2 | $208k | 2.8k | 73.81 | |
| Facebook Inc cl a (META) | 0.2 | $202k | 973.00 | 207.61 | |
| Eaton (ETN) | 0.2 | $202k | 2.0k | 103.59 | |
| Broadcom (AVGO) | 0.2 | $206k | 642.00 | 320.87 | |
| BGC Partners | 0.1 | $55k | 10k | 5.42 | |
| Civeo | 0.1 | $58k | 41k | 1.41 |
