Joel R Mogy Investment Counsel as of Dec. 31, 2012
Portfolio Holdings for Joel R Mogy Investment Counsel
Joel R Mogy Investment Counsel holds 137 positions in its portfolio as reported in the December 2012 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 5.0 | $17M | 32k | 532.18 | |
| Exxon Mobil Corporation (XOM) | 4.3 | $15M | 169k | 86.55 | |
| Berkshire Hathaway (BRK.B) | 4.0 | $14M | 151k | 89.70 | |
| Bed Bath & Beyond | 3.8 | $13M | 229k | 55.91 | |
| Cisco Systems (CSCO) | 3.5 | $12M | 606k | 19.65 | |
| 3.3 | $11M | 16k | 707.40 | ||
| Johnson & Johnson (JNJ) | 3.2 | $11M | 158k | 70.10 | |
| Microsoft Corporation (MSFT) | 3.1 | $11M | 394k | 26.71 | |
| Procter & Gamble Company (PG) | 3.0 | $10M | 151k | 67.89 | |
| Costco Wholesale Corporation (COST) | 2.5 | $8.7M | 88k | 98.73 | |
| Starbucks Corporation (SBUX) | 2.2 | $7.7M | 143k | 53.63 | |
| Oracle Corporation (ORCL) | 2.2 | $7.6M | 227k | 33.32 | |
| Qualcomm (QCOM) | 2.2 | $7.4M | 120k | 61.86 | |
| International Business Machines (IBM) | 2.2 | $7.4M | 39k | 191.55 | |
| Nestle SA Reg Shs. Ser. B Spons (NSRGY) | 1.9 | $6.5M | 100k | 65.17 | |
| At&t (T) | 1.9 | $6.5M | 193k | 33.71 | |
| General Electric Company | 1.9 | $6.4M | 305k | 20.99 | |
| Pepsi (PEP) | 1.9 | $6.3M | 92k | 68.43 | |
| Verizon Communications (VZ) | 1.6 | $5.3M | 122k | 43.27 | |
| Philip Morris International (PM) | 1.5 | $5.1M | 61k | 83.64 | |
| Chevron Corporation (CVX) | 1.4 | $4.9M | 45k | 108.15 | |
| Stericycle (SRCL) | 1.4 | $4.8M | 51k | 93.28 | |
| Express Scripts Holding | 1.4 | $4.6M | 86k | 54.00 | |
| Intel Corporation (INTC) | 1.3 | $4.6M | 221k | 20.62 | |
| Stryker Corporation (SYK) | 1.3 | $4.4M | 81k | 54.82 | |
| Wal-Mart Stores (WMT) | 1.2 | $4.2M | 62k | 68.22 | |
| Simon Property (SPG) | 1.2 | $4.3M | 27k | 158.10 | |
| Pfizer (PFE) | 1.2 | $4.2M | 168k | 25.08 | |
| Abbott Laboratories (ABT) | 1.2 | $4.1M | 63k | 65.51 | |
| Dollar General (DG) | 1.2 | $3.9M | 90k | 44.09 | |
| Home Depot (HD) | 1.1 | $3.8M | 62k | 61.85 | |
| salesforce (CRM) | 1.1 | $3.8M | 23k | 168.11 | |
| Coca-Cola Company (KO) | 1.0 | $3.3M | 91k | 36.25 | |
| Financial Engines | 0.9 | $3.1M | 112k | 27.74 | |
| Walt Disney Company (DIS) | 0.9 | $3.0M | 61k | 49.78 | |
| Oaktree Cap | 0.9 | $3.0M | 66k | 45.49 | |
| Union Pacific Corporation (UNP) | 0.8 | $2.9M | 23k | 125.73 | |
| Schlumberger (SLB) | 0.8 | $2.7M | 39k | 69.29 | |
| Tortoise Energy Infrastructure | 0.8 | $2.7M | 70k | 37.90 | |
| Visa (V) | 0.8 | $2.6M | 17k | 151.58 | |
| Accenture (ACN) | 0.8 | $2.6M | 38k | 66.51 | |
| Altria (MO) | 0.7 | $2.4M | 76k | 31.45 | |
| Luxottica Group S.p.A. | 0.7 | $2.3M | 56k | 41.35 | |
| iShares S&P MidCap 400 Index (IJH) | 0.7 | $2.3M | 23k | 101.68 | |
| McDonald's Corporation (MCD) | 0.7 | $2.3M | 26k | 88.22 | |
| T. Rowe Price (TROW) | 0.6 | $2.2M | 34k | 65.13 | |
| Merck & Co (MRK) | 0.6 | $2.1M | 52k | 40.93 | |
| Time Warner | 0.6 | $2.0M | 41k | 47.83 | |
| Royal Dutch Shell | 0.6 | $1.9M | 28k | 68.96 | |
| Medtronic | 0.6 | $1.9M | 46k | 41.03 | |
| Directv | 0.5 | $1.8M | 36k | 50.15 | |
| Nike (NKE) | 0.5 | $1.7M | 34k | 51.60 | |
| SPDR Gold Trust (GLD) | 0.5 | $1.7M | 11k | 161.97 | |
| 3M Company (MMM) | 0.5 | $1.6M | 18k | 92.88 | |
| IDEXX Laboratories (IDXX) | 0.4 | $1.5M | 16k | 92.83 | |
| Southern Company (SO) | 0.4 | $1.4M | 32k | 42.82 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.4 | $1.4M | 19k | 72.65 | |
| Berkshire Hathaway (BRK.A) | 0.4 | $1.3M | 10.00 | 134100.00 | |
| Nextera Energy (NEE) | 0.4 | $1.3M | 19k | 69.21 | |
| United Technologies Corporation | 0.4 | $1.3M | 16k | 82.02 | |
| Williams-Sonoma (WSM) | 0.3 | $1.1M | 26k | 43.77 | |
| Wisconsin Energy Corporation | 0.3 | $1.1M | 31k | 36.86 | |
| Vanguard Emerging Markets ETF (VWO) | 0.3 | $1.1M | 26k | 44.54 | |
| Amazon (AMZN) | 0.3 | $1.1M | 4.4k | 250.92 | |
| Wells Fargo & Company (WFC) | 0.3 | $1.0M | 30k | 34.17 | |
| Johnson Controls | 0.3 | $1.0M | 34k | 30.68 | |
| iShares Russell 2000 Index (IWM) | 0.3 | $1.0M | 12k | 84.33 | |
| Mondelez Int (MDLZ) | 0.3 | $1.0M | 41k | 25.46 | |
| Bristol Myers Squibb (BMY) | 0.3 | $971k | 30k | 32.60 | |
| Biogen Idec (BIIB) | 0.3 | $951k | 6.5k | 146.31 | |
| Vodafone | 0.3 | $907k | 36k | 25.18 | |
| Coach | 0.2 | $840k | 15k | 55.54 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.2 | $853k | 11k | 78.11 | |
| Target Corporation (TGT) | 0.2 | $817k | 14k | 59.20 | |
| Abb (ABBNY) | 0.2 | $813k | 39k | 20.79 | |
| Intuitive Surgical (ISRG) | 0.2 | $771k | 1.6k | 490.15 | |
| Vanguard Mid-Cap ETF (VO) | 0.2 | $783k | 9.5k | 82.42 | |
| Allergan | 0.2 | $734k | 8.0k | 91.75 | |
| Caterpillar (CAT) | 0.2 | $706k | 7.9k | 89.67 | |
| Raytheon Company | 0.2 | $668k | 12k | 57.59 | |
| Deere & Company (DE) | 0.2 | $692k | 8.0k | 86.37 | |
| Whole Foods Market | 0.2 | $665k | 7.3k | 91.10 | |
| BP (BP) | 0.2 | $657k | 16k | 41.61 | |
| CSX Corporation (CSX) | 0.2 | $655k | 33k | 19.73 | |
| Expeditors International of Washington (EXPD) | 0.2 | $649k | 16k | 39.57 | |
| Nordstrom (JWN) | 0.2 | $647k | 12k | 53.47 | |
| Becton, Dickinson and (BDX) | 0.2 | $641k | 8.2k | 78.17 | |
| iShares MSCI Singapore Index Fund | 0.2 | $658k | 48k | 13.68 | |
| Comcast Corporation | 0.2 | $609k | 17k | 35.93 | |
| Adobe Systems Incorporated (ADBE) | 0.2 | $624k | 17k | 37.70 | |
| iShares MSCI Hong Kong Index Fund (EWH) | 0.2 | $582k | 30k | 19.43 | |
| Comcast Corporation (CMCSA) | 0.1 | $502k | 14k | 37.32 | |
| Chipotle Mexican Grill (CMG) | 0.1 | $527k | 1.8k | 297.74 | |
| Spdr S&p 500 Etf (SPY) | 0.1 | $491k | 3.5k | 142.32 | |
| Amgen (AMGN) | 0.1 | $480k | 5.6k | 86.24 | |
| Kraft Foods | 0.1 | $484k | 11k | 45.50 | |
| iShares MSCI Emerging Markets Indx (EEM) | 0.1 | $452k | 10k | 44.31 | |
| Honeywell International (HON) | 0.1 | $444k | 7.0k | 63.43 | |
| Walgreen Company | 0.1 | $440k | 12k | 37.00 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $405k | 9.2k | 43.92 | |
| Dominion Resources (D) | 0.1 | $394k | 7.6k | 51.76 | |
| General Mills (GIS) | 0.1 | $412k | 10k | 40.39 | |
| H.J. Heinz Company | 0.1 | $404k | 7.0k | 57.71 | |
| Intuit (INTU) | 0.1 | $393k | 6.6k | 59.55 | |
| SYSCO Corporation (SYY) | 0.1 | $380k | 12k | 31.67 | |
| Franklin Resources (BEN) | 0.1 | $327k | 2.6k | 125.77 | |
| PPG Industries (PPG) | 0.1 | $325k | 2.4k | 135.42 | |
| E.I. du Pont de Nemours & Company | 0.1 | $328k | 7.3k | 44.93 | |
| Agrium | 0.1 | $330k | 3.3k | 100.00 | |
| Colgate-Palmolive Company (CL) | 0.1 | $345k | 3.3k | 104.55 | |
| Lululemon Athletica (LULU) | 0.1 | $343k | 4.5k | 76.22 | |
| Vanguard High Dividend Yield ETF (VYM) | 0.1 | $331k | 6.7k | 49.40 | |
| Crane | 0.1 | $323k | 7.0k | 46.21 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $305k | 3.3k | 92.42 | |
| ConocoPhillips (COP) | 0.1 | $322k | 5.6k | 58.01 | |
| Kellogg Company (K) | 0.1 | $290k | 5.2k | 55.77 | |
| iShares MSCI South Korea Index Fund (EWY) | 0.1 | $323k | 5.1k | 63.33 | |
| Vanguard Total Stock Market ETF (VTI) | 0.1 | $314k | 4.3k | 73.19 | |
| Vanguard FTSE All-World ex-US ETF (VEU) | 0.1 | $311k | 6.8k | 45.74 | |
| Time Warner Cable | 0.1 | $278k | 2.9k | 97.17 | |
| Charles Schwab Corporation (SCHW) | 0.1 | $289k | 20k | 14.36 | |
| American Express Company (AXP) | 0.1 | $273k | 4.8k | 57.47 | |
| United Parcel Service (UPS) | 0.1 | $273k | 3.7k | 73.78 | |
| SPDR S&P MidCap 400 ETF (MDY) | 0.1 | $267k | 1.4k | 185.42 | |
| FedEx Corporation (FDX) | 0.1 | $252k | 2.8k | 91.64 | |
| Teva Pharmaceutical Industries (TEVA) | 0.1 | $248k | 6.6k | 37.33 | |
| Travelers Companies (TRV) | 0.1 | $248k | 3.5k | 71.82 | |
| Sempra Energy (SRE) | 0.1 | $252k | 3.6k | 70.91 | |
| Fastenal Company (FAST) | 0.1 | $231k | 5.0k | 46.67 | |
| Energy Transfer Partners | 0.1 | $247k | 5.8k | 42.96 | |
| Kinder Morgan Energy Partners | 0.1 | $255k | 3.2k | 79.69 | |
| iShares MSCI Brazil Index (EWZ) | 0.1 | $246k | 4.4k | 55.91 | |
| Vanguard Value ETF (VTV) | 0.1 | $247k | 4.2k | 58.81 | |
| Lowe's Companies (LOW) | 0.1 | $206k | 5.8k | 35.52 | |
| Vanguard Growth ETF (VUG) | 0.1 | $206k | 2.9k | 71.03 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.1 | $215k | 3.7k | 58.90 | |
| Jordan American Holdings | 0.0 | $0 | 15k | 0.00 |
