Mogy Joel R Investment Counsel as of Dec. 31, 2014
Portfolio Holdings for Mogy Joel R Investment Counsel
Mogy Joel R Investment Counsel holds 146 positions in its portfolio as reported in the December 2014 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 4.9 | $26M | 235k | 110.38 | |
| Berkshire Hathaway (BRK.B) | 4.8 | $25M | 168k | 150.15 | |
| Bed Bath & Beyond | 3.6 | $19M | 250k | 76.17 | |
| Johnson & Johnson (JNJ) | 3.6 | $19M | 180k | 104.57 | |
| Microsoft Corporation (MSFT) | 3.4 | $18M | 381k | 46.45 | |
| Exxon Mobil Corporation (XOM) | 3.0 | $16M | 172k | 92.45 | |
| Cisco Systems (CSCO) | 2.9 | $15M | 542k | 27.81 | |
| Costco Wholesale Corporation (COST) | 2.8 | $15M | 104k | 141.76 | |
| Procter & Gamble Company (PG) | 2.8 | $15M | 161k | 91.09 | |
| Starbucks Corporation (SBUX) | 2.5 | $13M | 164k | 82.05 | |
| Qualcomm (QCOM) | 2.4 | $13M | 170k | 74.33 | |
| Oracle Corporation (ORCL) | 2.2 | $12M | 256k | 44.97 | |
| Express Scripts Holding | 2.1 | $11M | 134k | 84.67 | |
| Pepsi (PEP) | 2.0 | $11M | 113k | 94.56 | |
| Visa (V) | 1.9 | $10M | 38k | 262.19 | |
| Google Inc Class C | 1.8 | $9.6M | 18k | 526.41 | |
| Stericycle (SRCL) | 1.7 | $8.8M | 67k | 131.08 | |
| Verizon Communications (VZ) | 1.6 | $8.5M | 182k | 46.78 | |
| 1.6 | $8.5M | 16k | 530.66 | ||
| Stryker Corporation (SYK) | 1.6 | $8.4M | 89k | 94.32 | |
| Union Pacific Corporation (UNP) | 1.6 | $8.2M | 69k | 119.13 | |
| Dollar General (DG) | 1.5 | $8.0M | 113k | 70.70 | |
| salesforce (CRM) | 1.5 | $7.9M | 134k | 59.31 | |
| Luxottica Group S.p.A. | 1.4 | $7.7M | 141k | 54.47 | |
| Directv | 1.4 | $7.7M | 88k | 86.70 | |
| Home Depot (HD) | 1.3 | $7.1M | 67k | 104.98 | |
| General Electric Company | 1.3 | $7.1M | 281k | 25.27 | |
| At&t (T) | 1.2 | $6.6M | 197k | 33.59 | |
| Allergan | 1.2 | $6.5M | 31k | 212.58 | |
| Financial Engines | 1.2 | $6.2M | 169k | 36.55 | |
| Wal-Mart Stores (WMT) | 1.1 | $5.9M | 68k | 85.88 | |
| Tortoise Energy Infrastructure | 1.1 | $5.6M | 129k | 43.77 | |
| Intel Corporation (INTC) | 1.0 | $5.5M | 152k | 36.29 | |
| Walt Disney Company (DIS) | 1.0 | $5.2M | 55k | 94.18 | |
| Simon Property (SPG) | 0.9 | $4.7M | 26k | 182.11 | |
| Abbvie (ABBV) | 0.9 | $4.6M | 71k | 65.43 | |
| Pfizer (PFE) | 0.9 | $4.6M | 147k | 31.15 | |
| Nike (NKE) | 0.9 | $4.6M | 48k | 96.16 | |
| Accenture (ACN) | 0.9 | $4.6M | 51k | 89.30 | |
| Philip Morris International (PM) | 0.8 | $4.5M | 55k | 81.44 | |
| Chevron Corporation (CVX) | 0.8 | $4.4M | 39k | 112.17 | |
| T. Rowe Price (TROW) | 0.8 | $4.1M | 48k | 85.87 | |
| Altria (MO) | 0.7 | $3.9M | 79k | 49.27 | |
| International Business Machines (IBM) | 0.7 | $3.7M | 23k | 160.43 | |
| Schlumberger (SLB) | 0.7 | $3.6M | 42k | 85.42 | |
| Henry Schein (HSIC) | 0.7 | $3.6M | 26k | 136.15 | |
| Time Warner | 0.7 | $3.5M | 41k | 85.41 | |
| IDEXX Laboratories (IDXX) | 0.7 | $3.4M | 23k | 148.29 | |
| Medtronic | 0.6 | $3.3M | 45k | 72.21 | |
| Abbott Laboratories (ABT) | 0.6 | $3.2M | 71k | 45.01 | |
| Merck & Co (MRK) | 0.6 | $3.1M | 55k | 56.80 | |
| AutoZone (AZO) | 0.6 | $2.9M | 4.7k | 619.01 | |
| Amazon (AMZN) | 0.6 | $3.0M | 9.5k | 310.32 | |
| Berkshire Hathaway (BRK.A) | 0.5 | $2.7M | 12.00 | 226000.00 | |
| iShares S&P MidCap 400 Index (IJH) | 0.5 | $2.6M | 18k | 144.81 | |
| Whole Foods Market | 0.5 | $2.5M | 49k | 50.43 | |
| Michael Kors Holdings | 0.5 | $2.5M | 33k | 75.09 | |
| Gilead Sciences (GILD) | 0.5 | $2.4M | 25k | 94.25 | |
| United Technologies Corporation | 0.4 | $2.3M | 20k | 114.98 | |
| Biogen Idec (BIIB) | 0.4 | $2.2M | 6.5k | 339.38 | |
| Southern Company (SO) | 0.4 | $2.2M | 45k | 49.12 | |
| Mondelez Int (MDLZ) | 0.4 | $2.0M | 56k | 36.32 | |
| Nextera Energy (NEE) | 0.4 | $1.9M | 18k | 106.28 | |
| 3M Company (MMM) | 0.3 | $1.8M | 11k | 164.35 | |
| Coca-Cola Company (KO) | 0.3 | $1.7M | 41k | 42.22 | |
| Bristol Myers Squibb (BMY) | 0.3 | $1.7M | 29k | 59.04 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $1.8M | 17k | 105.78 | |
| Wells Fargo & Company (WFC) | 0.3 | $1.7M | 31k | 54.83 | |
| Johnson Controls | 0.3 | $1.6M | 34k | 48.33 | |
| Williams-Sonoma (WSM) | 0.3 | $1.6M | 21k | 75.66 | |
| Intuitive Surgical (ISRG) | 0.3 | $1.4M | 2.7k | 528.96 | |
| Royal Dutch Shell | 0.3 | $1.4M | 21k | 66.95 | |
| Wisconsin Energy Corporation | 0.2 | $1.3M | 25k | 52.75 | |
| CSX Corporation (CSX) | 0.2 | $1.2M | 33k | 36.24 | |
| Chipotle Mexican Grill (CMG) | 0.2 | $1.2M | 1.8k | 684.54 | |
| Intuit (INTU) | 0.2 | $1.2M | 13k | 92.23 | |
| Adobe Systems Incorporated (ADBE) | 0.2 | $1.2M | 16k | 72.70 | |
| Raytheon Company | 0.2 | $1.1M | 10k | 108.22 | |
| Becton, Dickinson and (BDX) | 0.2 | $1.1M | 7.6k | 139.21 | |
| Amgen (AMGN) | 0.2 | $1.1M | 6.7k | 159.32 | |
| Vanguard Emerging Markets ETF (VWO) | 0.2 | $998k | 25k | 40.00 | |
| Comcast Corporation | 0.2 | $950k | 17k | 57.58 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.2 | $926k | 8.1k | 114.04 | |
| Nordstrom | 0.2 | $921k | 12k | 79.40 | |
| iShares Russell 2000 Index (IWM) | 0.2 | $921k | 7.7k | 119.64 | |
| Vanguard Mid-Cap ETF (VO) | 0.2 | $877k | 7.1k | 123.52 | |
| MasterCard Incorporated (MA) | 0.2 | $827k | 9.6k | 86.19 | |
| Comcast Corporation (CMCSA) | 0.1 | $773k | 13k | 58.03 | |
| McDonald's Corporation (MCD) | 0.1 | $787k | 8.4k | 93.69 | |
| Facebook Inc cl a (META) | 0.1 | $755k | 9.7k | 78.04 | |
| BP (BP) | 0.1 | $701k | 18k | 38.12 | |
| Spdr S&p 500 Etf (SPY) | 0.1 | $711k | 3.5k | 205.67 | |
| Yum! Brands (YUM) | 0.1 | $705k | 9.7k | 72.83 | |
| Honeywell International (HON) | 0.1 | $699k | 7.0k | 99.86 | |
| Kraft Foods | 0.1 | $692k | 11k | 62.68 | |
| Charles Schwab Corporation (SCHW) | 0.1 | $608k | 20k | 30.21 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $635k | 3.3k | 192.42 | |
| American Express Company (AXP) | 0.1 | $572k | 6.2k | 93.01 | |
| Dominion Resources (D) | 0.1 | $585k | 7.6k | 76.85 | |
| PPG Industries (PPG) | 0.1 | $555k | 2.4k | 231.25 | |
| Celgene Corporation | 0.1 | $598k | 5.4k | 111.78 | |
| Linkedin Corp | 0.1 | $565k | 2.5k | 229.67 | |
| General Mills (GIS) | 0.1 | $544k | 10k | 53.33 | |
| iShares MSCI Hong Kong Index Fund (EWH) | 0.1 | $508k | 25k | 20.53 | |
| O'reilly Automotive (ORLY) | 0.1 | $553k | 2.9k | 192.68 | |
| Vanguard High Dividend Yield ETF (VYM) | 0.1 | $516k | 7.5k | 68.80 | |
| Vodafone Group New Adr F (VOD) | 0.1 | $513k | 15k | 34.18 | |
| Colgate-Palmolive Company (CL) | 0.1 | $457k | 6.6k | 69.24 | |
| iShares MSCI Singapore Index Fund | 0.1 | $493k | 38k | 13.08 | |
| Time Warner Cable | 0.1 | $431k | 2.8k | 151.97 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $430k | 6.9k | 62.55 | |
| FedEx Corporation (FDX) | 0.1 | $399k | 2.3k | 173.48 | |
| Franklin Resources (BEN) | 0.1 | $437k | 7.9k | 55.31 | |
| E.I. du Pont de Nemours & Company | 0.1 | $407k | 5.5k | 74.00 | |
| Crane | 0.1 | $410k | 7.0k | 58.66 | |
| Vanguard Growth ETF (VUG) | 0.1 | $397k | 3.8k | 104.47 | |
| Vanguard Value ETF (VTV) | 0.1 | $410k | 4.9k | 84.54 | |
| ConocoPhillips (COP) | 0.1 | $376k | 5.5k | 68.98 | |
| Lowe's Companies (LOW) | 0.1 | $365k | 5.3k | 68.87 | |
| Enterprise Products Partners (EPD) | 0.1 | $378k | 11k | 36.08 | |
| Energy Transfer Partners | 0.1 | $371k | 5.7k | 65.09 | |
| Magellan Midstream Partners | 0.1 | $368k | 4.5k | 82.55 | |
| Vanguard Total Stock Market ETF (VTI) | 0.1 | $370k | 3.5k | 106.02 | |
| United Parcel Service (UPS) | 0.1 | $334k | 3.0k | 111.33 | |
| Boeing Company (BA) | 0.1 | $321k | 2.5k | 129.96 | |
| Agrium | 0.1 | $332k | 3.5k | 94.86 | |
| PAREXEL International Corporation | 0.1 | $306k | 5.5k | 55.64 | |
| iShares MSCI EAFE Index Fund (EFA) | 0.1 | $292k | 4.8k | 60.86 | |
| Kellogg Company (K) | 0.1 | $340k | 5.2k | 65.38 | |
| City National Corporation | 0.1 | $307k | 3.8k | 80.79 | |
| PacWest Ban | 0.1 | $318k | 7.0k | 45.43 | |
| SPDR S&P MidCap 400 ETF (MDY) | 0.1 | $305k | 1.2k | 264.07 | |
| Kinder Morgan (KMI) | 0.1 | $297k | 7.0k | 42.33 | |
| Walgreen Boots Alliance | 0.1 | $315k | 4.1k | 76.16 | |
| Expeditors International of Washington (EXPD) | 0.1 | $241k | 5.4k | 44.63 | |
| Norfolk Southern (NSC) | 0.1 | $280k | 2.6k | 109.80 | |
| Mercury General Corporation (MCY) | 0.1 | $283k | 5.0k | 56.60 | |
| CVS Caremark Corporation (CVS) | 0.1 | $287k | 3.0k | 96.28 | |
| priceline.com Incorporated | 0.1 | $274k | 240.00 | 1141.67 | |
| DENTSPLY International | 0.0 | $202k | 3.8k | 53.16 | |
| Travelers Companies (TRV) | 0.0 | $223k | 2.1k | 105.89 | |
| Buckeye Partners | 0.0 | $229k | 3.0k | 75.75 | |
| Illinois Tool Works (ITW) | 0.0 | $208k | 2.2k | 94.55 | |
| Hershey Company (HSY) | 0.0 | $213k | 2.1k | 103.90 | |
| Plains All American Pipeline (PAA) | 0.0 | $216k | 4.2k | 51.38 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.0 | $205k | 2.3k | 89.52 |
