TRUE Private Wealth Advisors

TRUE Private Wealth Advisors as of Dec. 31, 2022

Portfolio Holdings for TRUE Private Wealth Advisors

TRUE Private Wealth Advisors holds 221 positions in its portfolio as reported in the December 2022 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr 1 3 Yr Treas Bd (SHY) 19.8 $129M 1.6M 81.17
Ishares Tr Core S&p Ttl Stk (ITOT) 9.2 $60M 702k 84.80
Ishares Tr Short Treas Bd (SHV) 7.8 $51M 462k 109.92
Ishares Tr Rus 1000 Val Etf (IWD) 5.8 $38M 249k 151.65
Ishares Tr Core Us Aggbd Et (AGG) 5.3 $34M 354k 96.99
Ishares Tr Core Msci Total (IXUS) 3.9 $26M 440k 57.88
Apple (AAPL) 3.4 $22M 168k 129.93
First Tr Morningstar Divid L SHS (FDL) 2.4 $16M 433k 36.56
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 2.4 $16M 111k 141.25
Microsoft Corporation (MSFT) 2.0 $13M 54k 239.82
Vanguard World Fds Inf Tech Etf (VGT) 1.3 $8.1M 25k 319.41
Pfizer (PFE) 1.0 $6.5M 127k 51.24
Chevron Corporation (CVX) 0.9 $6.1M 34k 179.49
Abbvie (ABBV) 0.8 $5.4M 33k 161.61
Ishares Tr Core Total Usd (IUSB) 0.8 $5.3M 119k 44.93
Exxon Mobil Corporation (XOM) 0.8 $5.3M 48k 110.30
JPMorgan Chase & Co. (JPM) 0.8 $5.2M 39k 134.10
Amazon (AMZN) 0.8 $5.1M 60k 84.00
Ishares Tr Grwt Allocat Etf (AOR) 0.8 $5.1M 108k 47.16
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.8 $5.0M 16k 308.89
Ishares Tr Core S&p500 Etf (IVV) 0.8 $4.9M 13k 384.21
Pepsi (PEP) 0.8 $4.9M 27k 180.66
Direxion Shs Etf Tr 20yr Tres Bear (TMV) 0.7 $4.9M 36k 136.25
Eli Lilly & Co. (LLY) 0.7 $4.3M 12k 365.85
Vanguard World Fds Health Car Etf (VHT) 0.6 $4.2M 17k 248.05
Raytheon Technologies Corp (RTX) 0.6 $4.2M 41k 100.92
Emerson Electric (EMR) 0.6 $4.0M 41k 96.06
Bristol Myers Squibb (BMY) 0.6 $3.9M 55k 71.95
Goldman Sachs (GS) 0.6 $3.6M 10k 343.39
Ishares Tr Mbs Etf (MBB) 0.5 $3.6M 39k 92.75
Ishares Tr Select Divid Etf (DVY) 0.5 $3.6M 30k 120.60
Select Sector Spdr Tr Financial (XLF) 0.5 $3.5M 102k 34.20
3M Company (MMM) 0.5 $3.3M 28k 119.92
Costco Wholesale Corporation (COST) 0.5 $3.3M 7.2k 456.50
Johnson & Johnson (JNJ) 0.5 $3.2M 18k 176.65
Select Sector Spdr Tr Sbi Cons Discr (XLY) 0.5 $3.1M 24k 129.16
Select Sector Spdr Tr Communication (XLC) 0.5 $3.0M 62k 47.99
Alphabet Cap Stk Cl A (GOOGL) 0.5 $3.0M 34k 88.23
Pacer Fds Tr Us Cash Cows 100 (COWZ) 0.4 $2.9M 63k 46.25
Nike CL B (NKE) 0.4 $2.7M 23k 117.01
Ishares Tr Esg Awr Msci Usa (ESGU) 0.4 $2.7M 31k 84.75
Bank of America Corporation (BAC) 0.4 $2.7M 80k 33.12
Select Sector Spdr Tr Sbi Int-inds (XLI) 0.4 $2.5M 26k 98.21
Ishares Tr Us Treas Bd Etf (GOVT) 0.4 $2.5M 111k 22.72
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.4 $2.4M 9.1k 266.29
ConocoPhillips (COP) 0.4 $2.4M 20k 118.00
Us Bancorp Del Com New (USB) 0.4 $2.3M 54k 43.61
Dutch Bros Cl A (BROS) 0.3 $2.3M 80k 28.19
Verizon Communications (VZ) 0.3 $2.1M 54k 39.40
Vanguard World Fds Consum Stp Etf (VDC) 0.3 $2.1M 11k 191.57
Boeing Company (BA) 0.3 $2.0M 10k 190.50
Alphabet Cap Stk Cl C (GOOG) 0.3 $1.8M 20k 88.73
Ishares Tr Aggres Alloc Etf (AOA) 0.3 $1.7M 29k 59.75
Ishares Tr Core S&p Scp Etf (IJR) 0.3 $1.6M 17k 94.64
Ishares Tr S&p 500 Val Etf (IVE) 0.2 $1.5M 11k 145.06
Ishares Tr Tips Bd Etf (TIP) 0.2 $1.4M 14k 106.44
Ishares Tr Us Br Del Se Etf (IAI) 0.2 $1.4M 15k 96.13
Tesla Motors (TSLA) 0.2 $1.4M 11k 123.18
Ishares Gold Tr Ishares New (IAU) 0.2 $1.4M 39k 34.59
Visa Com Cl A (V) 0.2 $1.3M 6.2k 207.76
Direxion Shs Etf Tr Dly Enrgy Bull2x (ERX) 0.2 $1.3M 19k 66.55
Philip Morris International (PM) 0.2 $1.2M 12k 101.21
Proshares Tr Short S&p 500 Ne 0.2 $1.2M 77k 16.03
Starbucks Corporation (SBUX) 0.2 $1.2M 12k 99.20
NVIDIA Corporation (NVDA) 0.2 $1.2M 8.0k 146.13
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.2 $1.2M 3.0k 382.44
Ishares Tr Core S&p Mcp Etf (IJH) 0.2 $1.1M 4.7k 241.89
Ishares Tr 0-5yr Hi Yl Cp (SHYG) 0.2 $1.1M 27k 40.89
Ishares Tr Eafe Value Etf (EFV) 0.2 $1.1M 23k 45.88
Procter & Gamble Company (PG) 0.2 $1.1M 7.0k 151.55
Wells Fargo & Company (WFC) 0.2 $1.1M 26k 41.29
Ishares Tr Rus 1000 Etf (IWB) 0.2 $1.1M 5.0k 210.52
Select Sector Spdr Tr Energy (XLE) 0.2 $1.0M 12k 87.47
Northwest Natural Holdin (NWN) 0.2 $1.0M 21k 47.59
Caterpillar (CAT) 0.2 $1.0M 4.2k 239.57
Home Depot (HD) 0.2 $1.0M 3.2k 315.81
Fortinet (FTNT) 0.1 $922k 19k 48.89
Cisco Systems (CSCO) 0.1 $914k 19k 47.64
Spdr Gold Tr Gold Shs (GLD) 0.1 $901k 5.3k 169.64
Direxion Shs Etf Tr 7 10yr Tres Bear (TYO) 0.1 $889k 66k 13.44
Ishares Tr Eafe Grwth Etf (EFG) 0.1 $855k 10k 83.76
salesforce (CRM) 0.1 $843k 6.4k 132.59
International Business Machines (IBM) 0.1 $810k 5.7k 140.89
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.1 $806k 11k 70.50
UnitedHealth (UNH) 0.1 $781k 1.5k 530.09
Ishares Tr S&p 500 Grwt Etf (IVW) 0.1 $776k 13k 58.50
Ishares Tr Ishares Biotech (IBB) 0.1 $769k 5.9k 131.30
Kimberly-Clark Corporation (KMB) 0.1 $758k 5.6k 135.76
Ishares Tr Iboxx Inv Cp Etf (LQD) 0.1 $745k 7.1k 105.44
Merck & Co (MRK) 0.1 $725k 6.5k 110.95
Direxion Shs Etf Tr Dly Tech Bull 3x (TECL) 0.1 $725k 33k 22.10
Coca-Cola Company (KO) 0.1 $718k 11k 63.61
Ishares Tr Modert Alloc Etf (AOM) 0.1 $713k 19k 38.01
Honeywell International (HON) 0.1 $702k 3.3k 214.30
Morgan Stanley Com New (MS) 0.1 $702k 8.3k 85.02
Ishares Msci Emerg Mrkt (EEMV) 0.1 $685k 13k 53.05
McDonald's Corporation (MCD) 0.1 $684k 2.6k 263.58
Vanguard Index Fds Real Estate Etf (VNQ) 0.1 $681k 8.3k 82.48
Altria (MO) 0.1 $649k 14k 45.71
Ishares Tr Core Msci Eafe (IEFA) 0.1 $638k 10k 61.64
Ishares Tr 10-20 Yr Trs Etf (TLH) 0.1 $606k 5.6k 108.18
Ford Motor Company (F) 0.1 $599k 52k 11.63
Abbott Laboratories (ABT) 0.1 $590k 5.4k 109.79
Thermo Fisher Scientific (TMO) 0.1 $585k 1.1k 550.44
Comcast Corp Cl A (CMCSA) 0.1 $563k 16k 34.97
Schwab Strategic Tr Us Dividend Eq (SCHD) 0.1 $562k 7.4k 75.54
Applied Materials (AMAT) 0.1 $554k 5.7k 97.39
Proshares Tr Ultrashrt S&p500 (SDS) 0.1 $552k 12k 45.97
Umpqua Holdings Corporation 0.1 $542k 30k 17.85
Anheuser Busch Inbev Sa Sponsored Adr (BUD) 0.1 $536k 8.9k 60.04
Iron Mountain (IRM) 0.1 $527k 11k 49.85
First Tr Exchng Traded Fd Vi Tcw Opportunis (FIXD) 0.1 $511k 12k 43.92
Ishares Tr Blackrock Ultra (ICSH) 0.1 $511k 10k 50.04
Meta Platforms Cl A (META) 0.1 $508k 4.2k 120.35
Ishares Tr Core S&p Us Gwt (IUSG) 0.1 $507k 6.2k 81.52
Walt Disney Company (DIS) 0.1 $506k 5.8k 86.87
Palo Alto Networks (PANW) 0.1 $503k 3.6k 139.52
Alaska Air (ALK) 0.1 $499k 12k 42.94
Deere & Company (DE) 0.1 $496k 1.2k 428.76
Lowe's Companies (LOW) 0.1 $485k 2.4k 199.24
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.1 $469k 1.00 468711.00
Blackstone Group Inc Com Cl A (BX) 0.1 $468k 6.3k 74.19
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $466k 3.1k 151.86
Clorox Company (CLX) 0.1 $443k 3.2k 140.33
California Water Service (CWT) 0.1 $437k 7.2k 60.64
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $436k 6.0k 72.10
Ishares Tr U.s. Tech Etf (IYW) 0.1 $427k 5.7k 74.49
CF Industries Holdings (CF) 0.1 $418k 4.9k 85.20
Paychex (PAYX) 0.1 $417k 3.6k 115.56
Ishares U S Etf Tr Gsci Cmdty Stgy (COMT) 0.1 $411k 15k 28.19
United Parcel Service CL B (UPS) 0.1 $409k 2.4k 173.87
Ishares Tr U.s. Energy Etf (IYE) 0.1 $408k 8.8k 46.49
Mondelez Intl Cl A (MDLZ) 0.1 $407k 6.1k 66.65
SIGA Technologies (SIGA) 0.1 $398k 54k 7.36
Intel Corporation (INTC) 0.1 $392k 15k 26.43
J P Morgan Exchange Traded F Equity Premium (JEPI) 0.1 $378k 6.9k 54.49
Weyerhaeuser Co Mtn Be Com New (WY) 0.1 $376k 12k 31.00
Ishares Tr Core S&p Us Vlu (IUSV) 0.1 $375k 5.3k 70.64
MetLife (MET) 0.1 $373k 5.2k 72.37
Oracle Corporation (ORCL) 0.1 $373k 4.6k 81.74
Southwest Airlines (LUV) 0.1 $373k 11k 33.67
Agilent Technologies Inc C ommon (A) 0.1 $371k 2.5k 149.65
Amgen (AMGN) 0.1 $370k 1.4k 262.65
Wal-Mart Stores (WMT) 0.1 $366k 2.6k 141.77
Mosaic (MOS) 0.1 $365k 8.3k 43.87
At&t (T) 0.1 $355k 19k 18.41
Louisiana-Pacific Corporation (LPX) 0.1 $354k 6.0k 59.20
Kroger (KR) 0.1 $352k 7.9k 44.58
Broadcom (AVGO) 0.1 $351k 628.00 559.23
Target Corporation (TGT) 0.1 $348k 2.3k 149.06
Fiserv (FI) 0.1 $346k 3.4k 101.06
Spdr Ser Tr S&p Regl Bkg (KRE) 0.1 $343k 5.8k 58.74
Public Storage (PSA) 0.1 $333k 1.2k 280.19
Ishares Tr National Mun Etf (MUB) 0.1 $330k 3.1k 105.52
American Electric Power Company (AEP) 0.1 $325k 3.4k 94.95
Ishares Tr Mortge Rel Etf (REM) 0.0 $316k 14k 22.69
Mastercard Incorporated Cl A (MA) 0.0 $314k 902.00 347.79
Prudential Financial (PRU) 0.0 $313k 3.1k 99.45
Snap Cl A (SNAP) 0.0 $312k 35k 8.95
Proshares Tr Shrt 20+yr Tre (TBF) 0.0 $310k 14k 22.68
Ishares Tr U.s. Fin Svc Etf (IYG) 0.0 $305k 1.9k 157.52
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.0 $302k 4.1k 74.55
Automatic Data Processing (ADP) 0.0 $300k 1.3k 238.86
Intuitive Surgical Com New (ISRG) 0.0 $298k 1.1k 265.35
Intercontinental Exchange (ICE) 0.0 $297k 2.9k 102.61
Vanguard Index Fds Value Etf (VTV) 0.0 $295k 2.1k 140.37
Alps Etf Tr Alerian Mlp (AMLP) 0.0 $294k 7.7k 38.07
Intuit (INTU) 0.0 $294k 754.00 389.34
American Water Works (AWK) 0.0 $292k 1.9k 152.42
AutoZone (AZO) 0.0 $286k 116.00 2466.18
Southern Company (SO) 0.0 $284k 4.0k 71.41
Ishares Tr Faln Angls Usd (FALN) 0.0 $280k 11k 24.61
General Dynamics Corporation (GD) 0.0 $275k 1.1k 248.01
Dimensional Etf Trust Us Equity Etf (DFUS) 0.0 $272k 6.5k 41.61
Qualcomm (QCOM) 0.0 $267k 2.4k 109.94
Spdr Ser Tr Bbg Conv Sec Etf (CWB) 0.0 $263k 4.1k 64.34
Ishares Tr Esg Awr Us Agrgt (EAGG) 0.0 $263k 5.6k 46.74
Aon Shs Cl A (AON) 0.0 $261k 868.00 300.29
Alibaba Group Hldg Sponsored Ads (BABA) 0.0 $259k 2.9k 88.09
Netflix (NFLX) 0.0 $258k 876.00 294.88
Ishares Tr Ishs 1-5yr Invs (IGSB) 0.0 $257k 5.2k 49.82
Devon Energy Corporation (DVN) 0.0 $257k 4.2k 61.50
Hewlett Packard Enterprise (HPE) 0.0 $256k 16k 15.96
Union Pacific Corporation (UNP) 0.0 $256k 1.2k 207.07
Expeditors International of Washington (EXPD) 0.0 $251k 2.4k 103.92
Ishares Tr Msci Usa Mmentm (MTUM) 0.0 $248k 1.7k 145.91
Ishares Tr Rusel 2500 Etf (SMMD) 0.0 $246k 4.6k 53.14
Servicenow (NOW) 0.0 $243k 625.00 388.27
Keysight Technologies (KEYS) 0.0 $242k 1.4k 171.07
Texas Instruments Incorporated (TXN) 0.0 $241k 1.5k 165.22
Ishares Tr Conv Bd Etf (ICVT) 0.0 $241k 3.5k 69.48
Ishares Tr 0-5 Yr Tips Etf (STIP) 0.0 $237k 2.4k 96.95
Hershey Company (HSY) 0.0 $237k 1.0k 231.57
Ishares Tr Jpmorgan Usd Emg (EMB) 0.0 $236k 2.8k 84.59
Duke Energy Corp Com New (DUK) 0.0 $234k 2.3k 102.98
Ishares Tr Core Div Grwth (DGRO) 0.0 $234k 4.7k 50.00
Nextera Energy (NEE) 0.0 $232k 2.8k 83.61
American Tower Reit (AMT) 0.0 $231k 1.1k 211.80
Xylem (XYL) 0.0 $230k 2.1k 110.57
Wisdomtree Tr Us Total Dividnd (DTD) 0.0 $230k 3.8k 60.65
TJX Companies (TJX) 0.0 $229k 2.9k 79.59
CVS Caremark Corporation (CVS) 0.0 $228k 2.4k 93.19
Ishares Core Msci Emkt (IEMG) 0.0 $225k 4.8k 46.70
Invesco Exch Traded Fd Tr Ii S&p 500 Hb Etf (SPHB) 0.0 $223k 3.6k 62.32
Motorola Solutions Com New (MSI) 0.0 $220k 853.00 257.66
Gilead Sciences (GILD) 0.0 $213k 2.5k 85.85
Lululemon Athletica (LULU) 0.0 $207k 646.00 320.38
United Bankshares (UBSI) 0.0 $204k 5.0k 40.49
Micron Technology (MU) 0.0 $202k 4.0k 49.98
Digital Realty Trust (DLR) 0.0 $201k 2.0k 100.27
Illinois Tool Works (ITW) 0.0 $200k 909.00 220.31
22nd Centy 0.0 $180k 195k 0.92
Proshares Tr Ii Ultra Vix Short 0.0 $172k 25k 6.86
Amcor Ord (AMCR) 0.0 $159k 13k 11.91
Energy Transfer Com Ut Ltd Ptn (ET) 0.0 $130k 11k 11.87
Vericity (VERY) 0.0 $124k 17k 7.50
New York Community Ban 0.0 $123k 14k 8.60
AllianceBernstein Natnl Muncpl Incm Fnd. (AFB) 0.0 $115k 11k 10.48
Western Asset Intm Muni Fd I (SBI) 0.0 $93k 12k 7.59
Sirius Xm Holdings 0.0 $80k 14k 5.84
Canoo Com Cl A 0.0 $14k 11k 1.23