TRUE Private Wealth Advisors

TRUE Private Wealth Advisors as of Sept. 30, 2023

Portfolio Holdings for TRUE Private Wealth Advisors

TRUE Private Wealth Advisors holds 260 positions in its portfolio as reported in the September 2023 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Ishares Tr Core Msci Total (IXUS) 8.6 $62M 1.0M 59.99
Ishares Tr 1 3 Yr Treas Bd (SHY) 6.1 $44M 547k 80.97
Invesco Exchange Traded Fd T S&p500 Eql Wgt (RSP) 5.2 $37M 263k 141.69
Ishares Tr Core S&p Ttl Stk (ITOT) 5.1 $37M 388k 94.19
Ishares Tr Pfd And Incm Sec (PFF) 4.7 $34M 1.1M 30.15
First Tr Morningstar Divid L SHS (FDL) 4.1 $30M 892k 33.44
Ishares Tr Fltg Rate Nt Etf (FLOT) 4.1 $30M 581k 50.89
Apple (AAPL) 3.8 $28M 161k 171.21
Ishares Tr Rus 1000 Val Etf (IWD) 3.1 $23M 149k 151.82
Vanguard Index Fds S&p 500 Etf Shs (VOO) 2.8 $21M 52k 392.70
Ishares Tr Core S&p Mcp Etf (IJH) 2.4 $17M 69k 249.35
Ishares Tr Core S&p Scp Etf (IJR) 2.4 $17M 183k 94.33
Microsoft Corporation (MSFT) 2.2 $16M 50k 315.75
Ishares Tr Core S&p500 Etf (IVV) 1.6 $11M 26k 429.43
Ishares Tr Core Msci Eafe (IEFA) 1.5 $11M 166k 64.35
Vanguard World Fds Inf Tech Etf (VGT) 1.4 $9.8M 24k 414.89
Vanguard Bd Index Fds Short Trm Bond (BSV) 1.3 $9.2M 122k 75.17
Amazon (AMZN) 1.2 $8.6M 68k 127.12
Invesco Qqq Tr Unit Ser 1 (QQQ) 0.9 $6.2M 17k 358.27
Chevron Corporation (CVX) 0.8 $6.0M 36k 168.62
Ishares Core Msci Emkt (IEMG) 0.8 $6.0M 125k 47.59
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.8 $5.8M 17k 350.31
Exxon Mobil Corporation (XOM) 0.8 $5.8M 49k 117.58
Ishares Tr Core Total Usd (IUSB) 0.8 $5.6M 128k 43.72
JPMorgan Chase & Co. (JPM) 0.8 $5.6M 38k 145.02
Pfizer (PFE) 0.7 $5.3M 160k 33.17
Abbvie (ABBV) 0.7 $5.2M 35k 149.06
Ishares Tr Grwt Allocat Etf (AOR) 0.7 $4.9M 99k 49.41
Eli Lilly & Co. (LLY) 0.7 $4.9M 9.1k 537.15
Vanguard Bd Index Fds Intermed Term (BIV) 0.7 $4.8M 67k 72.31
Pepsi (PEP) 0.7 $4.7M 28k 169.44
Costco Wholesale Corporation (COST) 0.6 $4.4M 7.7k 564.96
Alphabet Cap Stk Cl A (GOOGL) 0.6 $4.3M 33k 130.86
Select Sector Spdr Tr Communication (XLC) 0.6 $4.1M 63k 65.57
Emerson Electric (EMR) 0.6 $4.1M 42k 96.57
NVIDIA Corporation (NVDA) 0.5 $3.9M 8.9k 434.97
Vanguard World Fds Health Car Etf (VHT) 0.5 $3.9M 16k 235.10
Ishares Tr U.s. Tech Etf (IYW) 0.5 $3.8M 37k 104.92
Spdr Ser Tr Bloomberg High Y (JNK) 0.5 $3.6M 40k 90.40
Bristol Myers Squibb (BMY) 0.5 $3.6M 62k 58.04
Goldman Sachs (GS) 0.5 $3.5M 11k 323.58
Select Sector Spdr Tr Sbi Cons Discr (XLY) 0.5 $3.3M 21k 160.98
United Rentals (URI) 0.5 $3.3M 7.4k 444.55
Select Sector Spdr Tr Financial (XLF) 0.5 $3.3M 99k 33.17
Ishares Tr Hdg Msci Eafe (HEFA) 0.5 $3.3M 109k 30.10
3M Company (MMM) 0.4 $3.2M 34k 93.62
Direxion Shs Etf Tr 20yr Tres Bear (TMV) 0.4 $2.8M 64k 44.14
Us Bancorp Del Com New (USB) 0.4 $2.7M 81k 33.06
Johnson & Johnson (JNJ) 0.4 $2.7M 17k 155.75
Spdr Ser Tr Bbg Conv Sec Etf (CWB) 0.4 $2.6M 38k 67.80
Spdr S&p 500 Etf Tr Tr Unit (SPY) 0.4 $2.6M 6.0k 427.51
Select Sector Spdr Tr Indl (XLI) 0.4 $2.5M 25k 101.38
Alphabet Cap Stk Cl C (GOOG) 0.3 $2.5M 19k 131.85
Ishares Tr Core Us Aggbd Et (AGG) 0.3 $2.5M 26k 94.04
Ishares Tr Conv Bd Etf (ICVT) 0.3 $2.4M 32k 74.21
Ishares Tr Eafe Value Etf (EFV) 0.3 $2.3M 47k 48.93
Ishares Tr Msci Usa Qlt Fct (QUAL) 0.3 $2.3M 17k 131.79
Ishares Tr Mbs Etf (MBB) 0.3 $2.2M 25k 88.80
Nike CL B (NKE) 0.3 $2.2M 23k 95.62
Ishares Tr Global 100 Etf (IOO) 0.3 $2.1M 28k 73.24
Tesla Motors (TSLA) 0.3 $2.0M 8.1k 250.21
Verizon Communications (VZ) 0.3 $1.9M 60k 32.41
Ishares Tr S&p 500 Grwt Etf (IVW) 0.3 $1.9M 28k 68.42
Boeing Company (BA) 0.3 $1.9M 9.9k 191.69
Dutch Bros Cl A (BROS) 0.3 $1.9M 80k 23.25
Spdr Ser Tr Nuveen Blmbrg Sh (SHM) 0.3 $1.8M 40k 46.23
Ishares Tr Eafe Grwth Etf (EFG) 0.2 $1.8M 20k 86.30
Vanguard Index Fds Value Etf (VTV) 0.2 $1.8M 13k 137.93
Ishares Tr TRS FLT RT BD (TFLO) 0.2 $1.7M 34k 50.74
Vanguard World Fds Consum Stp Etf (VDC) 0.2 $1.7M 9.5k 182.67
Ishares Tr S&p 500 Val Etf (IVE) 0.2 $1.7M 11k 153.84
Visa Com Cl A (V) 0.2 $1.5M 6.5k 230.02
Direxion Shs Etf Tr Dly Tech Bull 3x (TECL) 0.2 $1.5M 35k 43.09
Vanguard Index Fds Real Estate Etf (VNQ) 0.2 $1.5M 19k 75.66
Ishares Gold Tr Ishares New (IAU) 0.2 $1.4M 39k 34.99
Meta Platforms Cl A (META) 0.2 $1.3M 4.5k 300.24
Ishares Tr Iboxx Inv Cp Etf (LQD) 0.2 $1.3M 13k 102.02
Direxion Shs Etf Tr Dly Aapl Bul1.5x (AAPU) 0.2 $1.3M 56k 23.57
salesforce (CRM) 0.2 $1.3M 6.4k 202.78
Procter & Gamble Company (PG) 0.2 $1.2M 8.4k 145.85
Caterpillar (CAT) 0.2 $1.2M 4.3k 273.01
Direxion Shs Etf Tr Daily Msft Bl1.5 (MSFU) 0.2 $1.2M 38k 31.23
Philip Morris International (PM) 0.2 $1.1M 12k 92.58
Direxion Shs Etf Tr Daily Amzn Bl1.5 (AMZU) 0.2 $1.1M 52k 21.75
Ishares Tr Tips Bd Etf (TIP) 0.2 $1.1M 11k 103.72
Ishares Tr 20 Yr Tr Bd Etf (TLT) 0.2 $1.1M 13k 88.69
Ishares Tr National Mun Etf (MUB) 0.1 $1.1M 10k 102.54
Wells Fargo & Company (WFC) 0.1 $1.1M 26k 40.86
Fortinet (FTNT) 0.1 $1.0M 18k 58.68
Direxion Shs Etf Tr Dly Enrgy Bull2x (ERX) 0.1 $1.0M 15k 66.94
Starbucks Corporation (SBUX) 0.1 $1.0M 11k 91.27
Coca-Cola Company (KO) 0.1 $994k 18k 55.98
Spdr Gold Tr Gold Shs (GLD) 0.1 $979k 5.7k 171.45
Select Sector Spdr Tr Energy (XLE) 0.1 $968k 11k 90.39
UnitedHealth (UNH) 0.1 $954k 1.9k 504.17
Ark Etf Tr Innovation Etf (ARKK) 0.1 $945k 24k 39.67
Cisco Systems (CSCO) 0.1 $940k 18k 53.76
Graniteshares Etf Tr 1.5x Lng Nvda Dl (NVDL) 0.1 $926k 11k 84.85
Ishares Tr Select Divid Etf (DVY) 0.1 $926k 8.6k 107.65
Ishares Tr Us Treas Bd Etf (GOVT) 0.1 $917k 42k 22.04
Vanguard Index Fds Sm Cp Val Etf (VBR) 0.1 $891k 5.6k 159.50
Ishares Tr Msci Usa Min Vol (USMV) 0.1 $886k 12k 72.38
Ishares Tr Rus 1000 Etf (IWB) 0.1 $865k 3.7k 234.91
Vanguard Intl Equity Index F Glb Ex Us Etf (VNQI) 0.1 $846k 22k 38.93
Key (KEY) 0.1 $841k 78k 10.76
Bank Montreal Medium Microsectors Fan (FNGU) 0.1 $841k 5.6k 150.13
Palo Alto Networks (PANW) 0.1 $818k 3.5k 234.46
Ishares Tr Esg Awr Msci Usa (ESGU) 0.1 $816k 8.7k 93.91
International Business Machines (IBM) 0.1 $804k 5.7k 140.29
Proshares Tr Short S&p 500 Ne 0.1 $795k 55k 14.47
Comcast Corp Cl A (CMCSA) 0.1 $724k 16k 44.34
Northwest Natural Holdin (NWN) 0.1 $724k 19k 38.16
Home Depot (HD) 0.1 $724k 2.4k 302.20
Ishares Tr Aggres Alloc Etf (AOA) 0.1 $714k 11k 63.49
Morgan Stanley Com New (MS) 0.1 $713k 8.7k 81.67
Raytheon Technologies Corp (RTX) 0.1 $713k 9.9k 71.97
McDonald's Corporation (MCD) 0.1 $710k 2.7k 263.45
Applied Materials (AMAT) 0.1 $664k 4.8k 138.44
Altria (MO) 0.1 $656k 16k 42.05
Proshares Tr Ultshrt Qqq 0.1 $654k 47k 14.00
Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) 0.1 $626k 12k 51.99
Vanguard Index Fds Growth Etf (VUG) 0.1 $613k 2.3k 272.31
Thermo Fisher Scientific (TMO) 0.1 $608k 1.2k 505.99
Select Sector Spdr Tr Sbi Int-utils (XLU) 0.1 $604k 10k 58.93
Blackstone Group Inc Com Cl A (BX) 0.1 $594k 5.5k 107.14
Merck & Co (MRK) 0.1 $594k 5.8k 102.95
Direxion Shs Etf Tr Tsla Bull 1.5x (TSLL) 0.1 $593k 38k 15.47
Graniteshares Etf Tr 1.5x Lng Meta Dl (FBL) 0.1 $593k 6.3k 94.26
Pacer Fds Tr Globl Cash Etf (GCOW) 0.1 $587k 18k 32.54
Columbia Banking System (COLB) 0.1 $562k 28k 20.30
Wal-Mart Stores (WMT) 0.1 $547k 3.4k 159.95
Kimberly-Clark Corporation (KMB) 0.1 $544k 4.5k 120.85
Oracle Corporation (ORCL) 0.1 $534k 5.0k 105.93
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.1 $532k 1.00 531477.00
Schwab Strategic Tr Us Dividend Eq (SCHD) 0.1 $528k 7.5k 70.76
Intel Corporation (INTC) 0.1 $526k 15k 35.55
Ats (ATS) 0.1 $525k 12k 42.62
Lowe's Companies (LOW) 0.1 $524k 2.5k 207.84
Ishares Tr Core S&p Us Gwt (IUSG) 0.1 $521k 5.5k 94.84
Intuit (INTU) 0.1 $513k 1.0k 511.08
Paychex (PAYX) 0.1 $504k 4.4k 115.32
Abbott Laboratories (ABT) 0.1 $502k 5.2k 96.85
Amgen (AMGN) 0.1 $498k 1.9k 268.69
Deere & Company (DE) 0.1 $497k 1.3k 377.38
Dbx Etf Tr Xtrack Msci Eafe (DBEF) 0.1 $483k 14k 34.90
Clorox Company (CLX) 0.1 $480k 3.7k 131.07
Vanguard Specialized Funds Div App Etf (VIG) 0.1 $461k 3.0k 155.39
Southwest Airlines (LUV) 0.1 $461k 17k 27.07
Honeywell International (HON) 0.1 $460k 2.5k 184.76
Ford Motor Company (F) 0.1 $450k 36k 12.42
Fiserv (FI) 0.1 $450k 4.0k 112.96
Kroger (KR) 0.1 $448k 10k 44.75
Ishares Tr Ishs 5-10yr Invt (IGIB) 0.1 $441k 9.1k 48.65
First Tr Exchng Traded Fd Vi Tcw Opportunis (FIXD) 0.1 $440k 11k 42.06
Bank of America Corporation (BAC) 0.1 $433k 16k 27.38
Invesco Exch Traded Fd Tr Ii S&p 500 Hb Etf (SPHB) 0.1 $432k 6.2k 70.10
Broadcom (AVGO) 0.1 $432k 520.00 831.01
Adobe Systems Incorporated (ADBE) 0.1 $429k 841.00 509.90
Mondelez Intl Cl A (MDLZ) 0.1 $429k 6.2k 69.40
Spdr Ser Tr Nuveen Bloomberg (HYMB) 0.1 $427k 18k 23.82
Automatic Data Processing (ADP) 0.1 $421k 1.8k 240.60
Alaska Air (ALK) 0.1 $419k 11k 37.08
Snap Cl A (SNAP) 0.1 $418k 47k 8.91
Ishares Tr Modert Alloc Etf (AOM) 0.1 $412k 11k 38.93
Mastercard Incorporated Cl A (MA) 0.1 $401k 1.0k 395.99
Walt Disney Company (DIS) 0.1 $400k 4.9k 81.06
Direxion Shs Etf Tr Daily Googl Bull (GGLL) 0.1 $399k 13k 29.65
J P Morgan Exchange Traded F Equity Premium (JEPI) 0.1 $378k 7.1k 53.56
Accenture Plc Ireland Shs Class A (ACN) 0.1 $376k 1.2k 307.13
Spdr Ser Tr Portfoli S&p1500 (SPTM) 0.1 $376k 7.2k 52.49
Pacer Fds Tr Us Cash Cows 100 (COWZ) 0.1 $373k 7.6k 49.43
Ishares Tr U.s. Energy Etf (IYE) 0.1 $373k 7.9k 47.43
Ishares Tr U.s. Fin Svc Etf (IYG) 0.1 $371k 2.4k 154.64
Weyerhaeuser Co Mtn Be Com New (WY) 0.1 $367k 12k 30.66
Ishares Tr Conser Alloc Etf (AOK) 0.1 $363k 11k 33.96
Crowdstrike Hldgs Cl A (CRWD) 0.0 $347k 2.1k 167.39
Union Pacific Corporation (UNP) 0.0 $344k 1.7k 203.64
California Water Service (CWT) 0.0 $341k 7.2k 47.31
Alps Etf Tr Alerian Mlp (AMLP) 0.0 $338k 8.0k 42.20
Louisiana-Pacific Corporation (LPX) 0.0 $335k 6.1k 55.27
Intuitive Surgical Com New (ISRG) 0.0 $332k 1.1k 292.29
Ishares Tr Core S&p Us Vlu (IUSV) 0.0 $326k 4.4k 74.62
Ishares Tr Mortge Rel Etf (REM) 0.0 $321k 14k 22.34
Eaton Corp SHS (ETN) 0.0 $315k 1.5k 213.22
AutoZone (AZO) 0.0 $312k 123.00 2539.99
SIGA Technologies (SIGA) 0.0 $312k 59k 5.25
Netflix (NFLX) 0.0 $308k 815.00 377.60
Ishares Tr Ishs 1-5yr Invs (IGSB) 0.0 $307k 6.2k 49.83
American Electric Power Company (AEP) 0.0 $305k 4.1k 75.22
Dimensional Etf Trust Us Equity Etf (DFUS) 0.0 $304k 6.5k 46.55
Duke Energy Corp Com New (DUK) 0.0 $301k 3.4k 88.27
Proshares Tr Ultrapro Qqq (TQQQ) 0.0 $298k 8.4k 35.62
Mosaic (MOS) 0.0 $297k 8.4k 35.60
Check Point Software Tech Lt Ord (CHKP) 0.0 $297k 2.2k 133.28
Alibaba Group Hldg Sponsored Ads (BABA) 0.0 $291k 3.4k 86.74
United Parcel Service CL B (UPS) 0.0 $290k 1.9k 155.89
Zscaler Incorporated (ZS) 0.0 $288k 1.9k 155.59
Anheuser Busch Inbev Sa Sponsored Adr (BUD) 0.0 $288k 5.2k 55.30
MetLife (MET) 0.0 $288k 4.6k 62.91
Msci (MSCI) 0.0 $284k 554.00 513.15
Aon Shs Cl A (AON) 0.0 $284k 876.00 324.38
Micron Technology (MU) 0.0 $281k 4.1k 68.03
Qualcomm (QCOM) 0.0 $280k 2.5k 111.04
Intercontinental Exchange (ICE) 0.0 $279k 2.5k 110.04
Select Sector Spdr Tr Sbi Cons Stpls (XLP) 0.0 $279k 4.1k 68.81
Agilent Technologies Inc C ommon (A) 0.0 $278k 2.5k 111.82
Expeditors International of Washington (EXPD) 0.0 $278k 2.4k 114.64
Novo-nordisk A S Adr (NVO) 0.0 $278k 3.1k 90.93
Proshares Tr Ultrashrt S&p500 (SDS) 0.0 $275k 7.4k 37.11
Prudential Financial (PRU) 0.0 $269k 2.8k 94.90
Southern Company (SO) 0.0 $264k 4.1k 64.72
AmerisourceBergen (COR) 0.0 $263k 1.5k 179.95
Public Storage (PSA) 0.0 $261k 989.00 263.52
Hershey Company (HSY) 0.0 $260k 1.3k 200.11
Iron Mountain (IRM) 0.0 $257k 4.3k 59.45
Ishares Tr Rus Tp200 Gr Etf (IWY) 0.0 $255k 1.7k 153.81
FactSet Research Systems (FDS) 0.0 $253k 578.00 437.32
Marvell Technology (MRVL) 0.0 $253k 4.7k 54.13
Monster Beverage Corp (MNST) 0.0 $250k 4.7k 52.95
TJX Companies (TJX) 0.0 $248k 2.8k 88.89
Digital Realty Trust (DLR) 0.0 $246k 2.0k 121.02
Astrazeneca Sponsored Adr (AZN) 0.0 $245k 3.6k 67.72
Texas Instruments Incorporated (TXN) 0.0 $240k 1.5k 159.01
Owens Corning (OC) 0.0 $238k 1.7k 136.41
Ishares Tr Us Infrastruc (IFRA) 0.0 $238k 6.5k 36.59
Ishares Tr Jpmorgan Usd Emg (EMB) 0.0 $237k 2.9k 82.52
Kenvue (KVUE) 0.0 $237k 12k 20.08
Motorola Solutions Com New (MSI) 0.0 $236k 868.00 272.19
American Water Works (AWK) 0.0 $236k 1.9k 123.83
Select Sector Spdr Tr Technology (XLK) 0.0 $234k 1.4k 163.92
At&t (T) 0.0 $234k 16k 15.02
Church & Dwight (CHD) 0.0 $233k 2.5k 91.64
Ishares Tr Core Div Grwth (DGRO) 0.0 $231k 4.7k 49.54
Pacer Fds Tr Developed Mrkt (ICOW) 0.0 $231k 7.7k 29.87
Rollins (ROL) 0.0 $229k 6.1k 37.33
Wisdomtree Tr Us Total Dividnd (DTD) 0.0 $228k 3.8k 60.17
Lam Research Corporation 0.0 $228k 363.00 626.77
Trane Technologies SHS (TT) 0.0 $226k 1.1k 202.86
Ishares Tr Expanded Tech (IGV) 0.0 $222k 650.00 341.29
Ishares Tr Rusel 2500 Etf (SMMD) 0.0 $222k 4.1k 54.51
Colgate-Palmolive Company (CL) 0.0 $221k 3.1k 71.12
Brown Forman Corp CL B (BF.B) 0.0 $219k 3.8k 57.69
Lyondellbasell Industries N Shs - A - (LYB) 0.0 $216k 2.3k 94.70
Servicenow (NOW) 0.0 $215k 385.00 558.96
Illinois Tool Works (ITW) 0.0 $215k 934.00 230.37
Mccormick & Co Com Non Vtg (MKC) 0.0 $215k 2.8k 75.65
Tractor Supply Company (TSCO) 0.0 $214k 1.1k 203.10
Stryker Corporation (SYK) 0.0 $210k 769.00 273.32
Vanguard Index Fds Total Stk Mkt (VTI) 0.0 $207k 973.00 212.41
Vanguard Star Fds Vg Tl Intl Stk F (VXUS) 0.0 $204k 3.8k 53.52
Kinder Morgan (KMI) 0.0 $201k 12k 16.58
Broadstone Net Lease (BNL) 0.0 $175k 12k 14.30
Energy Transfer Com Ut Ltd Ptn (ET) 0.0 $169k 12k 14.03
New York Community Ban 0.0 $163k 14k 11.34
Nuveen Municipal Credit Com Sh Ben Int (NZF) 0.0 $105k 10k 10.43
AllianceBernstein Natnl Muncpl Incm Fnd. (AFB) 0.0 $102k 11k 9.34
Western Asset Managed Municipals Fnd (MMU) 0.0 $101k 11k 8.93
Vericity (VERY) 0.0 $98k 17k 5.90
Western Asset Intm Muni Fd I (SBI) 0.0 $87k 12k 7.16
22nd Centy Group Com New 0.0 $29k 30k 0.98