Sterling Investment Counsel
Latest statistics and disclosures from Sterling Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are IVW, QQQM, JEPI, CGXU, AAPL, and represent 38.10% of Sterling Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: AAPL, MSFT, GOOGL, HYG, NOW, VOT, JEPI, COST, NVDA, XLE.
- Started 63 new stock positions in VOE, TMUS, SCHW, F, SHYG, NOC, HIG, IWP, T, FTEC.
- Reduced shares in these 10 stocks: HMOP (-$6.9M), SGOV, MUB, IVW, JPST, , ODC, AWK, BLK, GLW.
- Sold out of its positions in AWK, HMOP, MUB, SGOV, ODC, ORCL.
- Sterling Investment Counsel was a net buyer of stock by $35M.
- Sterling Investment Counsel has $349M in assets under management (AUM), dropping by 11.89%.
- Central Index Key (CIK): 0001925853
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Portfolio Holdings for Sterling Investment Counsel
Sterling Investment Counsel holds 187 positions in its portfolio as reported in the December 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Ishares Tr S&p 500 Grwt Etf (IVW) | 10.2 | $36M | 290k | 123.26 |
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| Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) | 8.8 | $31M | 121k | 252.92 |
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| J P Morgan Exchange Traded F Equity Premium (JEPI) | 8.0 | $28M | +3% | 486k | 57.24 |
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| Capital Group Intl Focus Eqt Shs Creation Uni (CGXU) | 6.1 | $21M | +2% | 717k | 29.55 |
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| Apple (AAPL) | 5.0 | $18M | +16% | 65k | 268.10 |
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| Ishares Tr Core S&p Mcp Etf (IJH) | 3.6 | $13M | 193k | 66.00 |
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| Alphabet Cap Stk Cl A (GOOGL) | 2.8 | $9.7M | +19% | 34k | 289.57 |
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| Ishares Tr Core S&p500 Etf (IVV) | 2.4 | $8.2M | 12k | 684.97 |
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| NVIDIA Corporation (NVDA) | 2.3 | $8.0M | +13% | 45k | 180.55 |
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| Microsoft Corporation (MSFT) | 2.3 | $7.9M | +37% | 17k | 466.06 |
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| Ishares Tr Core S&p Scp Etf (IJR) | 2.3 | $7.9M | 65k | 120.18 |
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| Amazon (AMZN) | 2.0 | $6.9M | +8% | 30k | 229.70 |
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| Ishares Msci Emrg Chn (EMXC) | 1.9 | $6.5M | 90k | 72.68 |
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| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 1.6 | $5.5M | +10% | 11k | 498.11 |
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| JPMorgan Chase & Co. (JPM) | 1.4 | $4.7M | +13% | 16k | 305.16 |
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| Meta Platforms Cl A (META) | 1.3 | $4.5M | +12% | 6.8k | 656.74 |
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| Visa Com Cl A (V) | 1.2 | $4.1M | +19% | 12k | 345.00 |
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| Wal-Mart Stores (WMT) | 1.1 | $3.9M | +15% | 36k | 108.65 |
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| Spdr S&p 500 Etf Tr Tr Unit (SPY) | 0.8 | $2.8M | 4.1k | 681.98 |
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| Coca-Cola Company (KO) | 0.8 | $2.7M | +21% | 40k | 68.61 |
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| Ishares Tr Core S&p Us Gwt (IUSG) | 0.7 | $2.5M | -2% | 15k | 167.94 |
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| Ishares Tr Rus 1000 Grw Etf (IWF) | 0.7 | $2.5M | -2% | 5.2k | 473.26 |
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| Alphabet Cap Stk Cl C (GOOG) | 0.7 | $2.5M | +15% | 8.6k | 287.92 |
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| Eli Lilly & Co. (LLY) | 0.7 | $2.4M | +3% | 2.3k | 1066.60 |
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| Cardinal Health (CAH) | 0.7 | $2.3M | 11k | 205.49 |
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| Ishares Tr Core Msci Total (IXUS) | 0.7 | $2.3M | 27k | 84.64 |
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| Ishares Tr Core Div Grwth (DGRO) | 0.6 | $2.2M | -3% | 32k | 69.42 |
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| Ishares Tr S&p 500 Val Etf (IVE) | 0.6 | $2.2M | 11k | 212.08 |
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| Broadcom (AVGO) | 0.6 | $2.1M | +25% | 6.4k | 327.10 |
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| Palo Alto Networks (PANW) | 0.6 | $2.1M | +3% | 11k | 184.20 |
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| Ge Vernova (GEV) | 0.6 | $1.9M | +2% | 3.0k | 653.58 |
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| Abbvie (ABBV) | 0.5 | $1.9M | +17% | 8.7k | 220.17 |
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| Home Depot (HD) | 0.5 | $1.8M | +45% | 5.0k | 357.60 |
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| Walt Disney Company (DIS) | 0.5 | $1.8M | +15% | 16k | 113.38 |
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| Costco Wholesale Corporation (COST) | 0.5 | $1.8M | +126% | 2.0k | 892.77 |
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| Citizens Financial (CFG) | 0.5 | $1.7M | +38% | 32k | 54.27 |
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| Select Sector Spdr Tr State Street Ene (XLE) | 0.5 | $1.7M | +101% | 37k | 44.71 |
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| McDonald's Corporation (MCD) | 0.5 | $1.6M | +37% | 5.3k | 302.17 |
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| Servicenow (NOW) | 0.4 | $1.6M | +420% | 10k | 153.19 |
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| Eaton Corp SHS (ETN) | 0.4 | $1.6M | 4.9k | 318.50 |
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| Uber Technologies (UBER) | 0.4 | $1.5M | +3% | 19k | 81.71 |
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| Thermo Fisher Scientific (TMO) | 0.4 | $1.5M | +41% | 2.7k | 564.40 |
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| Global X Fds Rbtcs Artfl Inte (BOTZ) | 0.4 | $1.5M | 42k | 36.23 |
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| Amphenol Corp Cl A (APH) | 0.4 | $1.5M | -3% | 11k | 135.14 |
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| Vanguard Index Fds Mcap Gr Idxvip (VOT) | 0.4 | $1.5M | +407% | 5.7k | 258.57 |
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| Ark Etf Tr Next Gnrtn Inter (ARKW) | 0.4 | $1.5M | +8% | 9.9k | 147.73 |
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| Citigroup Com New (C) | 0.4 | $1.4M | +39% | 13k | 105.21 |
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| American Electric Power Company (AEP) | 0.4 | $1.4M | +68% | 13k | 107.06 |
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| salesforce (CRM) | 0.4 | $1.4M | +12% | 5.0k | 268.99 |
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| Analog Devices (ADI) | 0.4 | $1.4M | 5.0k | 271.20 |
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| Merck & Co (MRK) | 0.4 | $1.3M | +39% | 13k | 104.14 |
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| Parker-Hannifin Corporation (PH) | 0.4 | $1.3M | +24% | 1.5k | 859.79 |
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| Ishares Tr Iboxx Hi Yd Etf (HYG) | 0.4 | $1.3M | NEW | 16k | 78.65 |
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| Blackrock (BLK) | 0.3 | $1.2M | -11% | 1.1k | 1070.34 |
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| Spdr Series Trust State Street Spd (SPMD) | 0.3 | $1.1M | 20k | 57.91 |
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| Ishares Tr New York Mun Etf (NYF) | 0.3 | $1.1M | +282% | 21k | 53.51 |
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| Invesco Qqq Tr Unit Ser 1 (QQQ) | 0.3 | $1.1M | 1.8k | 614.31 |
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| Tesla Motors (TSLA) | 0.3 | $1.1M | +5% | 2.4k | 441.34 |
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| Select Sector Spdr Tr State Street Mat (XLB) | 0.3 | $1.1M | +83% | 24k | 45.35 |
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| Vaneck Etf Trust Uranium And Nucl (NLR) | 0.3 | $1.0M | +13% | 8.3k | 124.20 |
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| Mastercard Incorporated Cl A (MA) | 0.3 | $999k | +226% | 1.9k | 540.15 |
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| Corning Incorporated (GLW) | 0.3 | $979k | -9% | 11k | 87.56 |
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| Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) | 0.3 | $956k | 11k | 91.40 |
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| MercadoLibre (MELI) | 0.2 | $858k | +15% | 426.00 | 2014.26 |
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| Johnson & Johnson (JNJ) | 0.2 | $850k | 4.1k | 206.95 |
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| M&T Bank Corporation (MTB) | 0.2 | $849k | -4% | 4.2k | 201.47 |
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| Stryker Corporation (SYK) | 0.2 | $845k | -3% | 2.4k | 351.47 |
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| Gilead Sciences (GILD) | 0.2 | $810k | 6.6k | 122.75 |
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| Ishares Tr Expanded Tech (IGV) | 0.2 | $804k | 7.6k | 105.69 |
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| Baron Etf Tr Financials Etf | 0.2 | $764k | NEW | 31k | 24.90 |
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| Spdr Dow Jones Indl Average Ut Ser 1 (DIA) | 0.2 | $761k | 1.6k | 480.57 |
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| Ishares Tr U S Equity Factr (LRGF) | 0.2 | $756k | 11k | 69.43 |
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| Berkshire Hathaway Inc Del Cl A (BRK.A) | 0.2 | $755k | 1.00 | 754800.00 |
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| Iqvia Holdings (IQV) | 0.2 | $752k | -2% | 3.3k | 225.41 |
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| Deere & Company (DE) | 0.2 | $745k | 1.6k | 465.60 |
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| Ishares Tr 0-5yr Hi Yl Cp (SHYG) | 0.2 | $725k | NEW | 17k | 42.61 |
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| Global X Fds Cybrscurty Etf (BUG) | 0.2 | $692k | +3% | 23k | 30.46 |
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| Cintas Corporation (CTAS) | 0.2 | $691k | NEW | 3.8k | 182.70 |
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| Vanguard Admiral Fds 500 Grth Idx F (VOOG) | 0.2 | $683k | 1.5k | 444.67 |
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| Exxon Mobil Corporation (XOM) | 0.2 | $673k | +27% | 5.7k | 117.56 |
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| Tompkins Financial Corporation (TMP) | 0.2 | $673k | -9% | 9.3k | 72.52 |
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| UnitedHealth (UNH) | 0.2 | $645k | NEW | 1.3k | 505.86 |
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| Cincinnati Financial Corporation (CINF) | 0.2 | $640k | NEW | 4.5k | 143.70 |
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| Vanguard Index Fds S&p 500 Etf Shs (VOO) | 0.2 | $632k | +125% | 1.1k | 575.41 |
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| J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) | 0.2 | $626k | -43% | 12k | 50.55 |
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| Vanguard World Inf Tech Etf (VGT) | 0.2 | $610k | 809.00 | 753.78 |
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| Pepsi (PEP) | 0.2 | $605k | +41% | 4.1k | 146.03 |
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| Equinix (EQIX) | 0.2 | $572k | -10% | 746.00 | 766.16 |
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| Procter & Gamble Company (PG) | 0.2 | $569k | +81% | 3.7k | 155.16 |
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| Goldman Sachs (GS) | 0.2 | $564k | +3% | 642.00 | 878.78 |
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| Chevron Corporation (CVX) | 0.2 | $547k | +161% | 3.7k | 147.72 |
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| Fidelity National Financial Com Shs (FNF) | 0.2 | $534k | +85% | 9.7k | 55.30 |
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| International Paper Company (IP) | 0.1 | $512k | NEW | 9.5k | 53.82 |
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| Entergy Corporation (ETR) | 0.1 | $494k | NEW | 6.5k | 75.82 |
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| Applied Materials (AMAT) | 0.1 | $482k | -2% | 1.9k | 254.50 |
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| Altria (MO) | 0.1 | $477k | NEW | 9.1k | 52.29 |
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| At&t (T) | 0.1 | $476k | NEW | 21k | 22.77 |
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| Ishares Tr Msci Usa Qlt Fct (QUAL) | 0.1 | $476k | 2.4k | 198.62 |
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| Lockheed Martin Corporation (LMT) | 0.1 | $476k | NEW | 979.00 | 485.94 |
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| Charles Schwab Corporation (SCHW) | 0.1 | $473k | NEW | 4.7k | 99.92 |
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| Lowe's Companies (LOW) | 0.1 | $464k | -2% | 1.9k | 241.16 |
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| Amgen (AMGN) | 0.1 | $462k | +47% | 1.5k | 305.34 |
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| Trane Technologies SHS (TT) | 0.1 | $461k | NEW | 1.2k | 369.35 |
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| Fifth Third Ban (FITB) | 0.1 | $447k | NEW | 11k | 42.28 |
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| Graham Hldgs Com Cl B (GHC) | 0.1 | $444k | +2% | 404.00 | 1098.28 |
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| Vanguard Index Fds Small Cp Etf (VB) | 0.1 | $435k | NEW | 1.8k | 240.28 |
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| Williams Companies (WMB) | 0.1 | $433k | NEW | 8.0k | 54.12 |
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| Caterpillar (CAT) | 0.1 | $426k | 743.00 | 572.85 |
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| Vanguard Specialized Funds Div App Etf (VIG) | 0.1 | $425k | 1.9k | 219.78 |
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| Bank of America Corporation (BAC) | 0.1 | $421k | +19% | 7.9k | 53.18 |
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| Global X Fds S&p 500 Catholic (CATH) | 0.1 | $418k | 5.1k | 82.23 |
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| Philip Morris International (PM) | 0.1 | $414k | NEW | 3.4k | 120.35 |
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| Ishares Tr Rus Mdcp Val Etf (IWS) | 0.1 | $414k | NEW | 3.2k | 129.34 |
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| Vanguard Whitehall Fds High Div Yld (VYM) | 0.1 | $410k | +16% | 2.9k | 143.53 |
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| Prologis (PLD) | 0.1 | $408k | NEW | 3.9k | 105.70 |
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| Us Bancorp Del Com New (USB) | 0.1 | $402k | NEW | 8.4k | 47.83 |
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| Ishares Tr Jpmorgan Usd Emg (EMB) | 0.1 | $398k | NEW | 4.5k | 89.04 |
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| Duke Energy Corp Com New (DUK) | 0.1 | $382k | NEW | 3.5k | 107.74 |
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| International Business Machines (IBM) | 0.1 | $380k | NEW | 1.7k | 219.83 |
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| Spdr Gold Tr Gold Shs (GLD) | 0.1 | $380k | 958.00 | 396.31 |
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| Ishares Tr Rus Md Cp Gr Etf (IWP) | 0.1 | $369k | NEW | 2.7k | 136.94 |
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| Ishares Tr Msci Usa Min Vol (USMV) | 0.1 | $367k | +23% | 3.9k | 93.14 |
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| Spdr Series Trust State Street Spd (JNK) | 0.1 | $366k | NEW | 3.8k | 95.47 |
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| Weave Communications (WEAV) | 0.1 | $363k | 48k | 7.59 |
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| Hca Holdings (HCA) | 0.1 | $360k | NEW | 1.2k | 300.15 |
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| Wisdomtree Tr Us Smallcap Divd (DES) | 0.1 | $357k | NEW | 10k | 34.35 |
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| Spdr Series Trust State Street Spd (SPYV) | 0.1 | $353k | 6.2k | 56.81 |
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| MetLife (MET) | 0.1 | $353k | NEW | 4.3k | 81.88 |
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| Vanguard Index Fds Mcap Vl Idxvip (VOE) | 0.1 | $349k | NEW | 2.2k | 161.77 |
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| American Express Company (AXP) | 0.1 | $349k | -2% | 942.00 | 369.95 |
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| Vanguard Index Fds Sm Cp Val Etf (VBR) | 0.1 | $339k | NEW | 1.7k | 198.18 |
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| Vanguard World Mega Grwth Ind (MGK) | 0.1 | $336k | NEW | 979.00 | 343.41 |
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| United Parcel Service CL B (UPS) | 0.1 | $331k | 3.3k | 99.18 |
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| Public Service Enterprise (PEG) | 0.1 | $329k | NEW | 3.9k | 84.49 |
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| Adobe Systems Incorporated (ADBE) | 0.1 | $327k | NEW | 735.00 | 444.68 |
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| Metropcs Communications (TMUS) | 0.1 | $325k | NEW | 1.5k | 220.73 |
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| Proshares Tr Sp500 Ex Enrgy (SPXE) | 0.1 | $324k | -2% | 4.4k | 73.88 |
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| Paychex (PAYX) | 0.1 | $324k | NEW | 2.3k | 140.22 |
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| Vanguard Index Fds Value Etf (VTV) | 0.1 | $320k | +8% | 1.7k | 188.71 |
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| Grayscale Bitcoin Trust Etf Shs Rep Com Ut (GBTC) | 0.1 | $319k | 4.7k | 68.36 |
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| Crowdstrike Hldgs Cl A (CRWD) | 0.1 | $319k | 680.00 | 468.76 |
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| Netflix (NFLX) | 0.1 | $318k | +900% | 3.4k | 93.76 |
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| Seagate Technology Hldngs Pl Ord Shs (STX) | 0.1 | $312k | NEW | 1.9k | 161.14 |
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| Ishares Tr S&P SML 600 GWT (IJT) | 0.1 | $312k | 2.2k | 141.17 |
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| Verizon Communications (VZ) | 0.1 | $310k | NEW | 7.8k | 39.99 |
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| Fidelity Covington Trust Msci Info Tech I (FTEC) | 0.1 | $294k | NEW | 1.3k | 224.62 |
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| Ishares Tr Rus 1000 Val Etf (IWD) | 0.1 | $284k | 1.3k | 210.39 |
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| Hartford Financial Services (HIG) | 0.1 | $281k | NEW | 2.6k | 109.40 |
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| On Hldg Namen Akt A (ONON) | 0.1 | $271k | -4% | 5.8k | 46.48 |
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| Linde SHS (LIN) | 0.1 | $268k | +25% | 632.00 | 424.43 |
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| Ionq Inc Pipe (IONQ) | 0.1 | $263k | +34% | 5.9k | 44.87 |
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| Ishares Tr Core S&p Ttl Stk (ITOT) | 0.1 | $262k | +17% | 1.8k | 148.66 |
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| Regions Financial Corporation (RF) | 0.1 | $253k | NEW | 11k | 23.52 |
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| Vanguard Index Fds Total Stk Mkt (VTI) | 0.1 | $247k | -5% | 738.00 | 335.24 |
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| Automatic Data Processing (ADP) | 0.1 | $244k | -13% | 948.00 | 257.14 |
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| Ishares Tr S&p Mc 400gr Etf (IJK) | 0.1 | $243k | 2.5k | 96.88 |
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| Quanta Services (PWR) | 0.1 | $240k | NEW | 759.00 | 316.06 |
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| Eversource Energy (ES) | 0.1 | $238k | NEW | 4.2k | 57.43 |
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| Marathon Petroleum Corp (MPC) | 0.1 | $238k | NEW | 1.7k | 139.50 |
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| Ishares Tr Msci Acwi Ex Us (ACWX) | 0.1 | $237k | 3.5k | 67.13 |
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| Vanguard World Mega Cap Val Etf (MGV) | 0.1 | $236k | NEW | 1.9k | 124.91 |
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| General Mills (GIS) | 0.1 | $235k | NEW | 3.7k | 63.77 |
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| Dominion Resources (D) | 0.1 | $234k | NEW | 4.4k | 53.86 |
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| Zoetis Cl A (ZTS) | 0.1 | $234k | NEW | 1.4k | 162.93 |
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| TJX Companies (TJX) | 0.1 | $230k | NEW | 1.9k | 120.81 |
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| Micron Technology (MU) | 0.1 | $230k | NEW | 804.00 | 285.43 |
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| Northrop Grumman Corporation (NOC) | 0.1 | $229k | NEW | 487.00 | 469.29 |
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| Vanguard World Health Car Etf (VHT) | 0.1 | $227k | 790.00 | 287.85 |
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| Markel Corporation (MKL) | 0.1 | $226k | NEW | 105.00 | 2149.65 |
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| Vanguard Charlotte Fds Total Int Bd Etf (BNDX) | 0.1 | $224k | NEW | 4.6k | 49.05 |
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| FirstEnergy (FE) | 0.1 | $223k | NEW | 5.6k | 39.78 |
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| Ishares Tr S&p 100 Etf (OEF) | 0.1 | $221k | 644.00 | 342.97 |
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| Ishares Tr Ishares Biotech (IBB) | 0.1 | $221k | NEW | 1.3k | 168.77 |
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| Cme (CME) | 0.1 | $216k | NEW | 929.00 | 232.23 |
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| Unum (UNM) | 0.1 | $215k | NEW | 2.9k | 73.03 |
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| Brookfield Infrast Partners Lp Int Unit (BIP) | 0.1 | $213k | NEW | 6.7k | 31.79 |
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| Vanguard Intl Equity Index F Allwrld Ex Us (VEU) | 0.1 | $213k | 2.9k | 73.56 |
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| Sempra Energy (SRE) | 0.1 | $213k | NEW | 2.4k | 87.72 |
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| Ares Capital Corporation (ARCC) | 0.1 | $212k | NEW | 9.7k | 21.89 |
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| Nextera Energy (NEE) | 0.1 | $211k | NEW | 2.9k | 71.69 |
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| Cisco Systems (CSCO) | 0.1 | $209k | NEW | 2.7k | 77.03 |
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| Soundhound Ai Class A Com (SOUN) | 0.1 | $206k | NEW | 21k | 9.97 |
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| Select Sector Spdr Tr State Street Tec (XLK) | 0.1 | $200k | +90% | 1.4k | 143.97 |
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| Lithium Argentina Com Shs (LAR) | 0.0 | $157k | +2% | 28k | 5.58 |
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| Ford Motor Company (F) | 0.0 | $139k | NEW | 14k | 9.90 |
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| Lithium Amers Corp Com Shs (LAC) | 0.0 | $124k | +2% | 28k | 4.36 |
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| Purple Innovatio (PRPL) | 0.0 | $6.9k | 10k | 0.69 |
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Past Filings by Sterling Investment Counsel
SEC 13F filings are viewable for Sterling Investment Counsel going back to 2021
- Sterling Investment Counsel 2025 Q4 filed Jan. 27, 2026
- Sterling Investment Counsel 2025 Q3 filed Oct. 21, 2025
- Sterling Investment Counsel 2025 Q2 filed July 21, 2025
- Sterling Investment Counsel 2025 Q1 filed April 21, 2025
- Sterling Investment Counsel 2024 Q4 filed Jan. 22, 2025
- Sterling Investment Counsel 2024 Q3 filed Oct. 22, 2024
- Sterling Investment Counsel 2024 Q2 filed July 25, 2024
- Sterling Investment Counsel 2024 Q1 filed April 26, 2024
- Sterling Investment Counsel 2023 Q4 filed Jan. 12, 2024
- Sterling Investment Counsel 2023 Q3 filed Oct. 19, 2023
- Sterling Investment Counsel 2023 Q2 filed July 17, 2023
- Sterling Investment Counsel 2023 Q1 filed April 18, 2023
- Sterling Investment Counsel 2022 Q4 filed Jan. 20, 2023
- Sterling Investment Counsel 2022 Q3 filed Oct. 21, 2022
- Sterling Investment Counsel 2022 Q2 restated filed Oct. 20, 2022
- Sterling Investment Counsel 2022 Q2 filed July 18, 2022