Sterling Investment Counsel
Latest statistics and disclosures from Sterling Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are IVW, QQQM, JEPI, CGXU, AAPL, and represent 40.82% of Sterling Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: JEPI (+$15M), IVW (+$14M), QQQM (+$13M), CGXU (+$9.7M), IVV (+$6.0M), IJH (+$5.6M), HMOP (+$5.3M), SGOV, AMZN, IJR.
- Started 47 new stock positions in AMGN, LAC, WEAV, XLK, ITOT, SPXE, LAR, VIG, LOW, USMV.
- Reduced shares in these 10 stocks: HYG, ARKW, SHYG, CTAS, CINF, PM, , VOT, IWR, .
- Sold out of its positions in T, ADBE, MO, CME, CINF, CTAS, D, DUK, ETR, ES.
- Sterling Investment Counsel was a net buyer of stock by $128M.
- Sterling Investment Counsel has $312M in assets under management (AUM), dropping by 82.90%.
- Central Index Key (CIK): 0001925853
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Portfolio Holdings for Sterling Investment Counsel
Sterling Investment Counsel holds 130 positions in its portfolio as reported in the September 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Ishares Tr S&p 500 Grwt Etf (IVW) | 11.4 | $36M | +67% | 294k | 120.72 |
|
| Invesco Exch Traded Fd Tr Ii Nasdaq 100 Etf (QQQM) | 9.6 | $30M | +74% | 122k | 247.12 |
|
| J P Morgan Exchange Traded F Equity Premium (JEPI) | 8.6 | $27M | +120% | 468k | 57.10 |
|
| Capital Group Intl Focus Eqt Shs Creation Uni (CGXU) | 6.6 | $21M | +88% | 700k | 29.62 |
|
| Apple (AAPL) | 4.6 | $14M | +20% | 56k | 254.63 |
|
| Ishares Tr Core S&p Mcp Etf (IJH) | 4.0 | $13M | +80% | 192k | 65.26 |
|
| Ishares Tr Core S&p500 Etf (IVV) | 2.5 | $7.9M | +306% | 12k | 669.32 |
|
| Ishares Tr Core S&p Scp Etf (IJR) | 2.5 | $7.7M | +52% | 64k | 118.83 |
|
| NVIDIA Corporation (NVDA) | 2.4 | $7.3M | +38% | 39k | 186.58 |
|
| Hartford Fds Exchange Traded Mun Oportunite (HMOP) | 2.2 | $6.9M | +332% | 176k | 38.97 |
|
| Alphabet Cap Stk Cl A (GOOGL) | 2.2 | $6.8M | +26% | 28k | 243.10 |
|
| Microsoft Corporation (MSFT) | 2.0 | $6.3M | +46% | 12k | 517.93 |
|
| Ishares Msci Emrg Chn (EMXC) | 1.9 | $6.1M | +40% | 90k | 67.51 |
|
| Amazon (AMZN) | 1.9 | $6.1M | +79% | 28k | 219.57 |
|
| Berkshire Hathaway Inc Del Cl B New (BRK.B) | 1.6 | $5.0M | +17% | 9.9k | 502.75 |
|
| Ishares Tr 0-3 Mnth Treasry (SGOV) | 1.5 | $4.7M | NEW | 46k | 100.70 |
|
| Meta Platforms Cl A (META) | 1.4 | $4.5M | +75% | 6.1k | 734.33 |
|
| JPMorgan Chase & Co. (JPM) | 1.4 | $4.3M | +79% | 14k | 315.44 |
|
| Visa Com Cl A (V) | 1.1 | $3.4M | +134% | 10k | 341.38 |
|
| Wal-Mart Stores (WMT) | 1.0 | $3.2M | +248% | 31k | 103.06 |
|
| Spdr S&p 500 Etf Tr Tr Unit (SPY) | 0.9 | $2.7M | +552% | 4.1k | 666.24 |
|
| Ishares Tr Core S&p Us Gwt (IUSG) | 0.8 | $2.6M | +32% | 16k | 164.54 |
|
| Ishares Tr Rus 1000 Grw Etf (IWF) | 0.8 | $2.5M | NEW | 5.4k | 468.38 |
|
| Ishares Tr Core Msci Total (IXUS) | 0.7 | $2.3M | +30% | 28k | 82.58 |
|
| Ishares Tr Core Div Grwth (DGRO) | 0.7 | $2.3M | +360% | 33k | 68.08 |
|
| Palo Alto Networks (PANW) | 0.7 | $2.2M | +360% | 11k | 203.62 |
|
| Coca-Cola Company (KO) | 0.7 | $2.2M | +174% | 33k | 66.32 |
|
| Ishares Tr S&p 500 Val Etf (IVE) | 0.7 | $2.2M | +107% | 11k | 206.52 |
|
| Servicenow (NOW) | 0.6 | $1.8M | +504% | 2.0k | 920.28 |
|
| Alphabet Cap Stk Cl C (GOOG) | 0.6 | $1.8M | +519% | 7.4k | 243.55 |
|
| Eaton Corp SHS (ETN) | 0.6 | $1.8M | +223% | 4.8k | 374.24 |
|
| Uber Technologies (UBER) | 0.6 | $1.8M | +119% | 18k | 97.97 |
|
| Ge Vernova (GEV) | 0.6 | $1.8M | +429% | 2.9k | 614.91 |
|
| Cardinal Health (CAH) | 0.6 | $1.8M | 11k | 156.96 |
|
|
| Abbvie (ABBV) | 0.6 | $1.7M | +128% | 7.4k | 231.54 |
|
| Broadcom (AVGO) | 0.5 | $1.7M | +112% | 5.1k | 329.93 |
|
| Eli Lilly & Co. (LLY) | 0.5 | $1.7M | +427% | 2.2k | 763.00 |
|
| Select Sector Spdr Tr Energy (XLE) | 0.5 | $1.6M | +145% | 18k | 89.34 |
|
| Ark Etf Tr Next Gnrtn Inter (ARKW) | 0.5 | $1.6M | -41% | 9.1k | 174.61 |
|
| Walt Disney Company (DIS) | 0.5 | $1.6M | +130% | 14k | 114.50 |
|
| Global X Fds Rbtcs Artfl Inte (BOTZ) | 0.5 | $1.5M | +23% | 42k | 35.43 |
|
| Blackrock (BLK) | 0.5 | $1.5M | +275% | 1.3k | 1165.87 |
|
| Amphenol Corp Cl A (APH) | 0.5 | $1.4M | +333% | 12k | 123.75 |
|
| Home Depot (HD) | 0.4 | $1.4M | +76% | 3.5k | 405.21 |
|
| Citizens Financial (CFG) | 0.4 | $1.2M | +58% | 23k | 53.16 |
|
| Analog Devices (ADI) | 0.4 | $1.2M | +443% | 4.9k | 245.70 |
|
| McDonald's Corporation (MCD) | 0.4 | $1.2M | +70% | 3.8k | 303.91 |
|
| Select Sector Spdr Tr Sbi Materials (XLB) | 0.4 | $1.2M | +389% | 13k | 89.62 |
|
| Spdr Series Trust Portfolio S&p400 (SPMD) | 0.4 | $1.1M | +2% | 20k | 57.19 |
|
| J P Morgan Exchange Traded F Ultra Shrt Etf (JPST) | 0.4 | $1.1M | NEW | 22k | 50.73 |
|
| Invesco Qqq Tr Unit Ser 1 (QQQ) | 0.3 | $1.1M | NEW | 1.8k | 600.37 |
|
| salesforce (CRM) | 0.3 | $1.1M | +234% | 4.5k | 236.98 |
|
| Tesla Motors (TSLA) | 0.3 | $1.0M | +25% | 2.3k | 444.72 |
|
| Corning Incorporated (GLW) | 0.3 | $1.0M | 12k | 82.03 |
|
|
| Vaneck Etf Trust Uranium And Nucl (NLR) | 0.3 | $989k | NEW | 7.3k | 135.65 |
|
| Citigroup Com New (C) | 0.3 | $976k | +190% | 9.6k | 101.50 |
|
| Parker-Hannifin Corporation (PH) | 0.3 | $942k | +170% | 1.2k | 758.15 |
|
| Fidelity Comwlth Tr Nasdaq Compsit (ONEQ) | 0.3 | $933k | NEW | 11k | 89.13 |
|
| Thermo Fisher Scientific (TMO) | 0.3 | $927k | +199% | 1.9k | 485.02 |
|
| Stryker Corporation (SYK) | 0.3 | $920k | NEW | 2.5k | 369.67 |
|
| M&T Bank Corporation (MTB) | 0.3 | $876k | 4.4k | 197.64 |
|
|
| American Electric Power Company (AEP) | 0.3 | $868k | +74% | 7.7k | 112.50 |
|
| MercadoLibre (MELI) | 0.3 | $860k | +4% | 368.00 | 2336.94 |
|
| Ishares Tr Expanded Tech (IGV) | 0.3 | $860k | +12% | 7.5k | 115.01 |
|
| Costco Wholesale Corporation (COST) | 0.3 | $809k | -34% | 874.00 | 925.44 |
|
| Merck & Co (MRK) | 0.2 | $777k | +54% | 9.3k | 83.93 |
|
| Global X Fds Cybrscurty Etf (BUG) | 0.2 | $773k | +16% | 22k | 35.19 |
|
| Johnson & Johnson (JNJ) | 0.2 | $768k | NEW | 4.1k | 185.44 |
|
| Berkshire Hathaway Inc Del Cl A (BRK.A) | 0.2 | $754k | NEW | 1.00 | 754200.00 |
|
| Ishares Tr U S Equity Factr (LRGF) | 0.2 | $752k | NEW | 11k | 69.08 |
|
| Spdr Dow Jones Indl Average Ut Ser 1 (DIA) | 0.2 | $744k | NEW | 1.6k | 463.74 |
|
| Deere & Company (DE) | 0.2 | $733k | +250% | 1.6k | 457.23 |
|
| Gilead Sciences (GILD) | 0.2 | $725k | NEW | 6.5k | 111.00 |
|
| Tompkins Financial Corporation (TMP) | 0.2 | $681k | 10k | 66.21 |
|
|
| Vanguard Admiral Fds 500 Grth Idx F (VOOG) | 0.2 | $669k | NEW | 1.5k | 435.54 |
|
| Equinix (EQIX) | 0.2 | $652k | NEW | 832.00 | 783.24 |
|
| Iqvia Holdings (IQV) | 0.2 | $649k | NEW | 3.4k | 189.94 |
|
| Ishares Tr National Mun Etf (MUB) | 0.2 | $646k | NEW | 6.1k | 106.49 |
|
| Vanguard World Inf Tech Etf (VGT) | 0.2 | $606k | NEW | 811.00 | 746.63 |
|
| Exxon Mobil Corporation (XOM) | 0.2 | $504k | +33% | 4.5k | 112.74 |
|
| Lowe's Companies (LOW) | 0.2 | $496k | NEW | 2.0k | 251.31 |
|
| Goldman Sachs (GS) | 0.2 | $495k | +8% | 622.00 | 796.14 |
|
| Ishares Tr Msci Usa Qlt Fct (QUAL) | 0.1 | $467k | +59% | 2.4k | 194.50 |
|
| Graham Hldgs Com Cl B (GHC) | 0.1 | $463k | 394.00 | 1175.84 |
|
|
| Grayscale Bitcoin Trust Etf Shs Rep Com Ut (GBTC) | 0.1 | $419k | 4.7k | 89.77 |
|
|
| Vanguard Specialized Funds Div App Etf (VIG) | 0.1 | $417k | NEW | 1.9k | 215.79 |
|
| Pepsi (PEP) | 0.1 | $412k | NEW | 2.9k | 140.44 |
|
| Global X Fds S&p 500 Catholic (CATH) | 0.1 | $412k | -8% | 5.1k | 81.06 |
|
| Netflix (NFLX) | 0.1 | $406k | NEW | 339.00 | 1198.92 |
|
| Applied Materials (AMAT) | 0.1 | $397k | +43% | 1.9k | 204.75 |
|
| Caterpillar (CAT) | 0.1 | $354k | +11% | 743.00 | 476.94 |
|
| Vanguard Whitehall Fds High Div Yld (VYM) | 0.1 | $346k | NEW | 2.5k | 140.97 |
|
| Spdr Series Trust Prtflo S&p500 Vl (SPYV) | 0.1 | $344k | NEW | 6.2k | 55.33 |
|
| Bank of America Corporation (BAC) | 0.1 | $341k | -11% | 6.6k | 51.59 |
|
| Spdr Gold Tr Gold Shs (GLD) | 0.1 | $341k | +12% | 958.00 | 355.47 |
|
| Crowdstrike Hldgs Cl A (CRWD) | 0.1 | $334k | NEW | 680.00 | 490.38 |
|
| Vanguard Index Fds Mcap Gr Idxvip (VOT) | 0.1 | $331k | -64% | 1.1k | 293.79 |
|
| Proshares Tr Sp500 Ex Enrgy (SPXE) | 0.1 | $325k | NEW | 4.5k | 72.16 |
|
| Mastercard Incorporated Cl A (MA) | 0.1 | $323k | -51% | 567.00 | 568.81 |
|
| Automatic Data Processing (ADP) | 0.1 | $322k | +68% | 1.1k | 293.41 |
|
| American Express Company (AXP) | 0.1 | $321k | NEW | 967.00 | 332.04 |
|
| Weave Communications (WEAV) | 0.1 | $319k | NEW | 48k | 6.68 |
|
| Fidelity National Financial Com Shs (FNF) | 0.1 | $316k | +26% | 5.2k | 60.49 |
|
| Procter & Gamble Company (PG) | 0.1 | $311k | +18% | 2.0k | 153.63 |
|
| Ishares Tr S&P SML 600 GWT (IJT) | 0.1 | $309k | NEW | 2.2k | 141.51 |
|
| Ishares Tr Msci Usa Min Vol (USMV) | 0.1 | $303k | NEW | 3.2k | 95.15 |
|
| Vanguard Index Fds S&p 500 Etf Shs (VOO) | 0.1 | $298k | -35% | 487.00 | 612.38 |
|
| Ishares Tr New York Mun Etf (NYF) | 0.1 | $294k | NEW | 5.5k | 53.35 |
|
| Vanguard Index Fds Value Etf (VTV) | 0.1 | $293k | NEW | 1.6k | 186.49 |
|
| Amgen (AMGN) | 0.1 | $290k | NEW | 1.0k | 282.20 |
|
| Oracle Corporation (ORCL) | 0.1 | $284k | NEW | 1.0k | 281.22 |
|
| United Parcel Service CL B (UPS) | 0.1 | $277k | -10% | 3.3k | 83.53 |
|
| Ishares Tr Rus 1000 Val Etf (IWD) | 0.1 | $275k | NEW | 1.3k | 203.64 |
|
| Ionq Inc Pipe (IONQ) | 0.1 | $268k | NEW | 4.4k | 61.50 |
|
| On Hldg Namen Akt A (ONON) | 0.1 | $259k | +6% | 6.1k | 42.35 |
|
| Vanguard Index Fds Total Stk Mkt (VTI) | 0.1 | $257k | NEW | 782.00 | 328.14 |
|
| Ishares Tr S&p Mc 400gr Etf (IJK) | 0.1 | $240k | NEW | 2.5k | 95.89 |
|
| Linde SHS (LIN) | 0.1 | $239k | NEW | 504.00 | 475.00 |
|
| Oil-Dri Corporation of America (ODC) | 0.1 | $235k | 3.9k | 61.04 |
|
|
| Ishares Tr Msci Acwi Ex Us (ACWX) | 0.1 | $230k | NEW | 3.5k | 65.01 |
|
| Chevron Corporation (CVX) | 0.1 | $220k | -35% | 1.4k | 155.29 |
|
| Ishares Tr Core S&p Ttl Stk (ITOT) | 0.1 | $218k | NEW | 1.5k | 145.60 |
|
| Ishares Tr S&p 100 Etf (OEF) | 0.1 | $214k | NEW | 644.00 | 332.84 |
|
| American Water Works (AWK) | 0.1 | $209k | NEW | 1.5k | 139.19 |
|
| Select Sector Spdr Tr Technology (XLK) | 0.1 | $206k | NEW | 731.00 | 281.86 |
|
| Vanguard Intl Equity Index F Allwrld Ex Us (VEU) | 0.1 | $206k | NEW | 2.9k | 71.37 |
|
| Vanguard World Health Car Etf (VHT) | 0.1 | $205k | NEW | 790.00 | 259.60 |
|
| Lithium Amers Corp Com Shs (LAC) | 0.1 | $158k | NEW | 28k | 5.71 |
|
| Lithium Argentina Com Shs (LAR) | 0.0 | $92k | NEW | 28k | 3.34 |
|
| Purple Innovatio (PRPL) | 0.0 | $9.3k | 10k | 0.93 |
|
Past Filings by Sterling Investment Counsel
SEC 13F filings are viewable for Sterling Investment Counsel going back to 2021
- Sterling Investment Counsel 2025 Q3 filed Oct. 21, 2025
- Sterling Investment Counsel 2025 Q2 filed July 21, 2025
- Sterling Investment Counsel 2025 Q1 filed April 21, 2025
- Sterling Investment Counsel 2024 Q4 filed Jan. 22, 2025
- Sterling Investment Counsel 2024 Q3 filed Oct. 22, 2024
- Sterling Investment Counsel 2024 Q2 filed July 25, 2024
- Sterling Investment Counsel 2024 Q1 filed April 26, 2024
- Sterling Investment Counsel 2023 Q4 filed Jan. 12, 2024
- Sterling Investment Counsel 2023 Q3 filed Oct. 19, 2023
- Sterling Investment Counsel 2023 Q2 filed July 17, 2023
- Sterling Investment Counsel 2023 Q1 filed April 18, 2023
- Sterling Investment Counsel 2022 Q4 filed Jan. 20, 2023
- Sterling Investment Counsel 2022 Q3 filed Oct. 21, 2022
- Sterling Investment Counsel 2022 Q2 restated filed Oct. 20, 2022
- Sterling Investment Counsel 2022 Q2 filed July 18, 2022
- Sterling Investment Counsel 2022 Q1 restated filed May 10, 2022