Joel R Mogy Investment Counsel as of Dec. 31, 2011
Portfolio Holdings for Joel R Mogy Investment Counsel
Joel R Mogy Investment Counsel holds 137 positions in its portfolio as reported in the December 2011 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Exxon Mobil Corporation (XOM) | 5.0 | $15M | 173k | 84.76 | |
| Bed Bath & Beyond | 4.5 | $13M | 230k | 57.97 | |
| Apple (AAPL) | 4.2 | $12M | 30k | 405.01 | |
| Cisco Systems (CSCO) | 3.7 | $11M | 606k | 18.08 | |
| Microsoft Corporation (MSFT) | 3.5 | $10M | 399k | 25.96 | |
| Procter & Gamble Company (PG) | 3.4 | $10M | 149k | 66.71 | |
| Johnson & Johnson (JNJ) | 3.2 | $9.5M | 145k | 65.58 | |
| Berkshire Hathaway (BRK.B) | 3.2 | $9.4M | 123k | 76.30 | |
| 3.2 | $9.4M | 15k | 645.91 | ||
| International Business Machines (IBM) | 2.4 | $7.1M | 39k | 183.88 | |
| Starbucks Corporation (SBUX) | 2.3 | $6.9M | 150k | 46.01 | |
| Costco Wholesale Corporation (COST) | 2.2 | $6.6M | 79k | 83.32 | |
| Oracle Corporation (ORCL) | 2.1 | $6.3M | 244k | 25.65 | |
| General Electric Company | 2.0 | $5.8M | 324k | 17.91 | |
| Intel Corporation (INTC) | 1.8 | $5.4M | 223k | 24.25 | |
| Pepsi (PEP) | 1.8 | $5.4M | 81k | 66.35 | |
| At&t (T) | 1.8 | $5.3M | 176k | 30.24 | |
| Chevron Corporation (CVX) | 1.7 | $4.9M | 46k | 106.40 | |
| Medtronic | 1.5 | $4.5M | 117k | 38.25 | |
| Nestle SA Reg Shs. Ser. B Spons (NSRGY) | 1.5 | $4.5M | 78k | 57.74 | |
| Verizon Communications (VZ) | 1.5 | $4.4M | 111k | 40.12 | |
| Philip Morris International (PM) | 1.4 | $4.1M | 52k | 78.48 | |
| Qualcomm (QCOM) | 1.4 | $4.1M | 75k | 54.71 | |
| Simon Property (SPG) | 1.4 | $4.0M | 31k | 128.96 | |
| Walgreen Company | 1.3 | $3.8M | 115k | 33.06 | |
| Coca-Cola Company (KO) | 1.3 | $3.8M | 54k | 69.96 | |
| Wal-Mart Stores (WMT) | 1.3 | $3.8M | 63k | 59.76 | |
| iShares MSCI EAFE Index Fund (EFA) | 1.2 | $3.6M | 73k | 49.53 | |
| Abbott Laboratories (ABT) | 1.2 | $3.6M | 63k | 56.23 | |
| Pfizer (PFE) | 1.2 | $3.5M | 162k | 21.64 | |
| Teva Pharmaceutical Industries (TEVA) | 1.2 | $3.4M | 85k | 40.36 | |
| Stericycle (SRCL) | 1.1 | $3.1M | 40k | 77.93 | |
| Home Depot (HD) | 0.9 | $2.6M | 63k | 42.05 | |
| Stryker Corporation (SYK) | 0.8 | $2.5M | 50k | 49.71 | |
| iShares S&P MidCap 400 Index (IJH) | 0.8 | $2.4M | 27k | 87.59 | |
| Schlumberger (SLB) | 0.8 | $2.3M | 34k | 68.31 | |
| Walt Disney Company (DIS) | 0.8 | $2.3M | 62k | 37.50 | |
| Tortoise Energy Infrastructure | 0.8 | $2.2M | 56k | 39.99 | |
| Target Corporation (TGT) | 0.7 | $2.2M | 43k | 51.23 | |
| Merck & Co (MRK) | 0.7 | $2.0M | 54k | 37.71 | |
| Altria (MO) | 0.7 | $2.0M | 68k | 29.65 | |
| T. Rowe Price (TROW) | 0.6 | $1.8M | 32k | 56.95 | |
| Wells Fargo & Company (WFC) | 0.6 | $1.8M | 66k | 27.57 | |
| SPDR Gold Trust (GLD) | 0.6 | $1.7M | 11k | 151.99 | |
| Novartis (NVS) | 0.5 | $1.6M | 28k | 57.18 | |
| Royal Dutch Shell | 0.5 | $1.6M | 22k | 73.07 | |
| Time Warner | 0.5 | $1.5M | 42k | 36.13 | |
| 3M Company (MMM) | 0.5 | $1.4M | 18k | 81.71 | |
| Medco Health Solutions | 0.5 | $1.4M | 25k | 55.90 | |
| Southern Company (SO) | 0.5 | $1.4M | 31k | 46.29 | |
| iShares Russell 2000 Index (IWM) | 0.5 | $1.4M | 19k | 73.75 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.5 | $1.4M | 23k | 62.65 | |
| Berkshire Hathaway (BRK.A) | 0.5 | $1.4M | 12.00 | 114750.00 | |
| Kraft Foods | 0.4 | $1.3M | 35k | 37.36 | |
| McDonald's Corporation (MCD) | 0.4 | $1.2M | 12k | 100.33 | |
| FedEx Corporation (FDX) | 0.4 | $1.1M | 14k | 83.49 | |
| United Technologies Corporation | 0.4 | $1.2M | 16k | 73.12 | |
| Becton, Dickinson and (BDX) | 0.4 | $1.1M | 15k | 74.70 | |
| Nextera Energy (NEE) | 0.4 | $1.1M | 18k | 60.88 | |
| Bristol Myers Squibb (BMY) | 0.4 | $1.1M | 30k | 35.26 | |
| Johnson Controls | 0.4 | $1.1M | 34k | 31.25 | |
| Wisconsin Energy Corporation | 0.4 | $1.1M | 31k | 34.96 | |
| Financial Engines | 0.4 | $1.1M | 48k | 22.32 | |
| Williams-Sonoma (WSM) | 0.3 | $1.0M | 27k | 38.51 | |
| Bank of New York Mellon Corporation (BK) | 0.3 | $997k | 50k | 19.91 | |
| Adobe Systems Incorporated (ADBE) | 0.3 | $1.0M | 36k | 28.28 | |
| Vanguard Emerging Markets ETF (VWO) | 0.3 | $929k | 24k | 38.21 | |
| Charles Schwab Corporation (SCHW) | 0.3 | $917k | 82k | 11.25 | |
| Vanguard Total Stock Market ETF (VTI) | 0.3 | $900k | 14k | 64.29 | |
| Equity Residential Operating limited partnersh | 0.3 | $914k | 16k | 57.02 | |
| BP (BP) | 0.3 | $896k | 21k | 42.74 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.3 | $891k | 13k | 68.33 | |
| Vanguard Mid-Cap ETF (VO) | 0.3 | $888k | 12k | 71.96 | |
| Vodafone | 0.3 | $845k | 30k | 28.03 | |
| Zimmer Holdings (ZBH) | 0.3 | $811k | 15k | 53.43 | |
| salesforce (CRM) | 0.3 | $771k | 7.6k | 101.45 | |
| CSX Corporation (CSX) | 0.2 | $699k | 33k | 21.06 | |
| Biogen Idec (BIIB) | 0.2 | $715k | 6.5k | 110.00 | |
| Abb (ABBNY) | 0.2 | $719k | 38k | 18.82 | |
| Vanguard Europe Pacific ETF (VEA) | 0.2 | $719k | 24k | 30.65 | |
| Nike (NKE) | 0.2 | $670k | 7.0k | 96.40 | |
| Caterpillar (CAT) | 0.2 | $647k | 7.1k | 90.54 | |
| Spdr S&p 500 Etf (SPY) | 0.2 | $639k | 5.1k | 125.54 | |
| IDEXX Laboratories (IDXX) | 0.2 | $658k | 8.6k | 76.96 | |
| Intuitive Surgical (ISRG) | 0.2 | $634k | 1.4k | 462.77 | |
| iShares FTSE/Xinhua China 25 Index (FXI) | 0.2 | $578k | 17k | 34.84 | |
| Expeditors International of Washington (EXPD) | 0.2 | $589k | 14k | 40.95 | |
| Nordstrom | 0.2 | $601k | 12k | 49.67 | |
| Raytheon Company | 0.2 | $561k | 12k | 48.36 | |
| Accenture (ACN) | 0.2 | $564k | 11k | 53.21 | |
| ConocoPhillips (COP) | 0.2 | $485k | 6.7k | 72.83 | |
| iShares MSCI Singapore Index Fund | 0.2 | $482k | 45k | 10.83 | |
| iShares MSCI Emerging Markets Indx (EEM) | 0.1 | $442k | 12k | 37.94 | |
| Deere & Company (DE) | 0.1 | $445k | 5.8k | 77.39 | |
| iShares MSCI Hong Kong Index Fund (EWH) | 0.1 | $449k | 29k | 15.46 | |
| IPATH MSCI India Index Etn | 0.1 | $442k | 9.5k | 46.60 | |
| American Express Company (AXP) | 0.1 | $415k | 8.8k | 47.16 | |
| Comcast Corporation | 0.1 | $399k | 17k | 23.54 | |
| Dominion Resources (D) | 0.1 | $404k | 7.6k | 53.07 | |
| General Mills (GIS) | 0.1 | $412k | 10k | 40.39 | |
| Chipotle Mexican Grill (CMG) | 0.1 | $405k | 1.2k | 337.50 | |
| E.I. du Pont de Nemours & Company | 0.1 | $389k | 8.5k | 45.76 | |
| Honeywell International (HON) | 0.1 | $380k | 7.0k | 54.29 | |
| Lowe's Companies (LOW) | 0.1 | $391k | 15k | 25.39 | |
| H.J. Heinz Company | 0.1 | $378k | 7.0k | 54.00 | |
| Vanguard FTSE All-World ex-US ETF (VEU) | 0.1 | $389k | 9.8k | 39.69 | |
| SYSCO Corporation (SYY) | 0.1 | $352k | 12k | 29.33 | |
| Crane | 0.1 | $346k | 7.4k | 46.77 | |
| Amgen (AMGN) | 0.1 | $357k | 5.6k | 64.14 | |
| Whole Foods Market | 0.1 | $362k | 5.2k | 69.62 | |
| Luxottica Group S.p.A. | 0.1 | $360k | 13k | 27.91 | |
| Intuit (INTU) | 0.1 | $347k | 6.6k | 52.58 | |
| SPDR S&P China (GXC) | 0.1 | $364k | 5.8k | 62.28 | |
| Comcast Corporation (CMCSA) | 0.1 | $319k | 14k | 23.72 | |
| iShares MSCI Brazil Index (EWZ) | 0.1 | $310k | 5.4k | 57.41 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $307k | 9.2k | 33.29 | |
| Coach | 0.1 | $281k | 4.6k | 61.09 | |
| PPG Industries (PPG) | 0.1 | $292k | 3.5k | 83.43 | |
| Colgate-Palmolive Company (CL) | 0.1 | $305k | 3.3k | 92.42 | |
| Amazon (AMZN) | 0.1 | $299k | 1.7k | 172.83 | |
| United Parcel Service (UPS) | 0.1 | $271k | 3.7k | 73.24 | |
| Franklin Resources (BEN) | 0.1 | $250k | 2.6k | 96.15 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $267k | 3.3k | 80.91 | |
| Vanguard Short-Term Bond ETF (BSV) | 0.1 | $251k | 3.1k | 80.97 | |
| Energy Transfer Partners | 0.1 | $261k | 5.7k | 45.79 | |
| Agrium | 0.1 | $243k | 3.6k | 67.13 | |
| VCA Antech | 0.1 | $249k | 13k | 19.76 | |
| Kinder Morgan Energy Partners | 0.1 | $229k | 2.7k | 84.81 | |
| Heckmann Corporation | 0.1 | $246k | 37k | 6.65 | |
| SPDR S&P MidCap 400 ETF (MDY) | 0.1 | $241k | 1.5k | 159.60 | |
| iShares MSCI South Korea Index Fund (EWY) | 0.1 | $230k | 4.4k | 52.27 | |
| Travelers Companies (TRV) | 0.1 | $204k | 3.5k | 59.08 | |
| Sanofi-Aventis SA (SNY) | 0.1 | $205k | 5.6k | 36.61 | |
| Kellogg Company (K) | 0.1 | $208k | 4.1k | 50.55 | |
| Visa (V) | 0.1 | $213k | 2.1k | 101.43 | |
| Arise Technologies Corp | 0.0 | $0 | 11k | 0.00 | |
| Jordan American Holdings | 0.0 | $0 | 15k | 0.00 |
