Joel R Mogy Investment Counsel as of March 31, 2012
Portfolio Holdings for Joel R Mogy Investment Counsel
Joel R Mogy Investment Counsel holds 138 positions in its portfolio as reported in the March 2012 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 5.7 | $18M | 31k | 599.54 | |
| Bed Bath & Beyond | 4.8 | $15M | 233k | 65.77 | |
| Exxon Mobil Corporation (XOM) | 4.7 | $15M | 175k | 86.73 | |
| Microsoft Corporation (MSFT) | 4.0 | $13M | 399k | 32.25 | |
| Cisco Systems (CSCO) | 4.0 | $13M | 605k | 21.15 | |
| Berkshire Hathaway (BRK.B) | 3.6 | $12M | 144k | 81.15 | |
| Johnson & Johnson (JNJ) | 3.1 | $10M | 153k | 65.96 | |
| Procter & Gamble Company (PG) | 3.1 | $10M | 150k | 67.21 | |
| 2.9 | $9.4M | 15k | 641.26 | ||
| International Business Machines (IBM) | 2.6 | $8.4M | 40k | 208.64 | |
| Starbucks Corporation (SBUX) | 2.6 | $8.2M | 148k | 55.89 | |
| Costco Wholesale Corporation (COST) | 2.3 | $7.4M | 82k | 90.80 | |
| Oracle Corporation (ORCL) | 2.2 | $7.0M | 241k | 29.16 | |
| General Electric Company | 2.0 | $6.5M | 324k | 20.07 | |
| Intel Corporation (INTC) | 2.0 | $6.3M | 224k | 28.12 | |
| Pepsi (PEP) | 1.9 | $6.1M | 92k | 66.35 | |
| At&t (T) | 1.9 | $6.0M | 191k | 31.23 | |
| Qualcomm (QCOM) | 1.7 | $5.6M | 82k | 68.06 | |
| Chevron Corporation (CVX) | 1.5 | $4.9M | 46k | 107.22 | |
| Verizon Communications (VZ) | 1.4 | $4.6M | 120k | 38.23 | |
| Philip Morris International (PM) | 1.4 | $4.5M | 51k | 88.61 | |
| Simon Property (SPG) | 1.4 | $4.6M | 31k | 145.69 | |
| Medtronic | 1.4 | $4.5M | 114k | 39.19 | |
| Coca-Cola Company (KO) | 1.3 | $4.0M | 55k | 74.00 | |
| Abbott Laboratories (ABT) | 1.2 | $4.0M | 65k | 61.29 | |
| iShares MSCI EAFE Index Fund (EFA) | 1.2 | $4.0M | 72k | 54.90 | |
| Teva Pharmaceutical Industries (TEVA) | 1.2 | $3.9M | 87k | 45.06 | |
| Wal-Mart Stores (WMT) | 1.2 | $3.9M | 63k | 61.20 | |
| Pfizer (PFE) | 1.2 | $3.8M | 169k | 22.65 | |
| Stryker Corporation (SYK) | 1.1 | $3.4M | 61k | 55.49 | |
| Stericycle (SRCL) | 1.1 | $3.4M | 40k | 83.64 | |
| Home Depot (HD) | 1.0 | $3.1M | 62k | 50.31 | |
| Walt Disney Company (DIS) | 0.8 | $2.7M | 62k | 43.79 | |
| iShares S&P MidCap 400 Index (IJH) | 0.8 | $2.7M | 27k | 99.20 | |
| salesforce (CRM) | 0.8 | $2.6M | 17k | 154.53 | |
| Schlumberger (SLB) | 0.8 | $2.5M | 36k | 69.92 | |
| Tortoise Energy Infrastructure | 0.7 | $2.4M | 57k | 41.23 | |
| Wells Fargo & Company (WFC) | 0.7 | $2.3M | 67k | 34.13 | |
| Altria (MO) | 0.7 | $2.2M | 72k | 30.86 | |
| Merck & Co (MRK) | 0.7 | $2.1M | 55k | 38.39 | |
| T. Rowe Price (TROW) | 0.7 | $2.1M | 32k | 65.31 | |
| Walgreen Company | 0.6 | $1.8M | 54k | 33.48 | |
| SPDR Gold Trust (GLD) | 0.6 | $1.8M | 11k | 162.15 | |
| Royal Dutch Shell | 0.6 | $1.8M | 25k | 70.14 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.5 | $1.6M | 23k | 70.38 | |
| Time Warner | 0.5 | $1.6M | 42k | 37.74 | |
| 3M Company (MMM) | 0.5 | $1.6M | 18k | 89.19 | |
| Target Corporation (TGT) | 0.5 | $1.6M | 27k | 58.28 | |
| iShares Russell 2000 Index (IWM) | 0.5 | $1.5M | 18k | 82.82 | |
| Southern Company (SO) | 0.4 | $1.4M | 31k | 44.92 | |
| Financial Engines | 0.4 | $1.4M | 62k | 22.36 | |
| Kraft Foods | 0.4 | $1.4M | 36k | 38.02 | |
| Berkshire Hathaway (BRK.A) | 0.4 | $1.3M | 11.00 | 121909.09 | |
| Accenture (ACN) | 0.4 | $1.2M | 19k | 64.52 | |
| Charles Schwab Corporation (SCHW) | 0.4 | $1.1M | 80k | 14.37 | |
| McDonald's Corporation (MCD) | 0.4 | $1.2M | 12k | 98.13 | |
| Becton, Dickinson and (BDX) | 0.4 | $1.2M | 15k | 77.65 | |
| Nextera Energy (NEE) | 0.4 | $1.2M | 19k | 61.09 | |
| Nike (NKE) | 0.4 | $1.2M | 11k | 108.45 | |
| Visa (V) | 0.4 | $1.2M | 9.8k | 118.05 | |
| Johnson Controls | 0.3 | $1.1M | 34k | 32.48 | |
| Medco Health Solutions | 0.3 | $1.1M | 15k | 70.27 | |
| Wisconsin Energy Corporation | 0.3 | $1.1M | 31k | 35.19 | |
| Adobe Systems Incorporated (ADBE) | 0.3 | $1.0M | 30k | 34.30 | |
| Bristol Myers Squibb (BMY) | 0.3 | $1.0M | 30k | 33.75 | |
| Union Pacific Corporation (UNP) | 0.3 | $984k | 9.2k | 107.47 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.3 | $995k | 13k | 76.30 | |
| Williams-Sonoma (WSM) | 0.3 | $970k | 26k | 37.48 | |
| Vanguard Mid-Cap ETF (VO) | 0.3 | $974k | 12k | 81.57 | |
| BP (BP) | 0.3 | $931k | 21k | 45.00 | |
| Vodafone | 0.3 | $834k | 30k | 27.66 | |
| Vanguard Europe Pacific ETF (VEA) | 0.3 | $843k | 25k | 34.05 | |
| FedEx Corporation (FDX) | 0.2 | $805k | 8.8k | 92.00 | |
| Biogen Idec (BIIB) | 0.2 | $819k | 6.5k | 126.00 | |
| Caterpillar (CAT) | 0.2 | $761k | 7.1k | 106.49 | |
| IDEXX Laboratories (IDXX) | 0.2 | $787k | 9.0k | 87.44 | |
| Abb (ABBNY) | 0.2 | $780k | 38k | 20.42 | |
| Intuitive Surgical (ISRG) | 0.2 | $726k | 1.3k | 541.79 | |
| CSX Corporation (CSX) | 0.2 | $714k | 33k | 21.51 | |
| Novartis (NVS) | 0.2 | $704k | 13k | 55.41 | |
| Vanguard Total Stock Market ETF (VTI) | 0.2 | $708k | 9.8k | 72.24 | |
| Expeditors International of Washington (EXPD) | 0.2 | $674k | 15k | 46.54 | |
| Nordstrom | 0.2 | $674k | 12k | 55.70 | |
| Raytheon Company | 0.2 | $612k | 12k | 52.76 | |
| Deere & Company (DE) | 0.2 | $595k | 7.4k | 80.95 | |
| iShares MSCI Singapore Index Fund | 0.2 | $574k | 45k | 12.90 | |
| Express Scripts | 0.2 | $547k | 10k | 54.16 | |
| iShares FTSE/Xinhua China 25 Index (FXI) | 0.2 | $521k | 14k | 36.66 | |
| iShares MSCI Emerging Markets Indx (EEM) | 0.2 | $500k | 12k | 42.92 | |
| Comcast Corporation | 0.2 | $500k | 17k | 29.50 | |
| Spdr S&p 500 Etf (SPY) | 0.2 | $521k | 3.7k | 140.81 | |
| ConocoPhillips (COP) | 0.2 | $506k | 6.7k | 75.99 | |
| Chipotle Mexican Grill (CMG) | 0.2 | $502k | 1.2k | 418.33 | |
| iShares MSCI Hong Kong Index Fund (EWH) | 0.2 | $507k | 29k | 17.45 | |
| Vanguard FTSE All-World ex-US ETF (VEU) | 0.1 | $486k | 11k | 44.18 | |
| American Express Company (AXP) | 0.1 | $446k | 7.7k | 57.92 | |
| E.I. du Pont de Nemours & Company | 0.1 | $450k | 8.5k | 52.94 | |
| Luxottica Group S.p.A. | 0.1 | $465k | 13k | 36.05 | |
| Comcast Corporation (CMCSA) | 0.1 | $404k | 14k | 30.04 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $424k | 9.2k | 45.98 | |
| Honeywell International (HON) | 0.1 | $427k | 7.0k | 61.00 | |
| Whole Foods Market | 0.1 | $433k | 5.2k | 83.27 | |
| Amazon (AMZN) | 0.1 | $417k | 2.1k | 202.43 | |
| Zimmer Holdings (ZBH) | 0.1 | $432k | 6.7k | 64.22 | |
| IPATH MSCI India Index Etn | 0.1 | $433k | 7.7k | 56.53 | |
| Dominion Resources (D) | 0.1 | $390k | 7.6k | 51.23 | |
| Coach | 0.1 | $371k | 4.8k | 77.29 | |
| Amgen (AMGN) | 0.1 | $378k | 5.6k | 67.91 | |
| General Mills (GIS) | 0.1 | $402k | 10k | 39.41 | |
| H.J. Heinz Company | 0.1 | $375k | 7.0k | 53.57 | |
| Intuit (INTU) | 0.1 | $397k | 6.6k | 60.15 | |
| SPDR S&P China (GXC) | 0.1 | $400k | 5.8k | 68.43 | |
| SYSCO Corporation (SYY) | 0.1 | $358k | 12k | 29.83 | |
| Crane | 0.1 | $359k | 7.4k | 48.53 | |
| Lowe's Companies (LOW) | 0.1 | $364k | 12k | 31.38 | |
| Franklin Resources (BEN) | 0.1 | $322k | 2.6k | 123.85 | |
| Colgate-Palmolive Company (CL) | 0.1 | $323k | 3.3k | 97.88 | |
| United Parcel Service (UPS) | 0.1 | $299k | 3.7k | 80.81 | |
| PPG Industries (PPG) | 0.1 | $278k | 2.9k | 95.86 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $297k | 3.3k | 90.00 | |
| iShares MSCI Brazil Index (EWZ) | 0.1 | $304k | 4.7k | 64.68 | |
| VCA Antech | 0.1 | $258k | 11k | 23.24 | |
| Energy Transfer Partners | 0.1 | $267k | 5.7k | 46.84 | |
| Kinder Morgan Energy Partners | 0.1 | $265k | 3.2k | 82.81 | |
| SPDR S&P MidCap 400 ETF (MDY) | 0.1 | $273k | 1.5k | 180.79 | |
| iShares MSCI South Korea Index Fund (EWY) | 0.1 | $262k | 4.4k | 59.55 | |
| Time Warner Cable | 0.1 | $233k | 2.9k | 81.44 | |
| BlackRock | 0.1 | $225k | 1.1k | 204.55 | |
| State Street Corporation (STT) | 0.1 | $211k | 4.6k | 45.47 | |
| Agrium | 0.1 | $229k | 2.7k | 86.42 | |
| Sanofi-Aventis SA (SNY) | 0.1 | $217k | 5.6k | 38.75 | |
| Kellogg Company (K) | 0.1 | $221k | 4.1k | 53.71 | |
| Sempra Energy (SRE) | 0.1 | $215k | 3.6k | 60.07 | |
| Lululemon Athletica (LULU) | 0.1 | $232k | 3.1k | 74.84 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.1 | $221k | 3.9k | 57.40 | |
| WisdomTree Intl. MidCap Dividend F (DIM) | 0.1 | $221k | 4.6k | 48.04 | |
| Travelers Companies (TRV) | 0.1 | $204k | 3.5k | 59.08 | |
| Heckmann Corporation | 0.1 | $159k | 37k | 4.30 |
