Joel R Mogy Investment Counsel as of June 30, 2012
Portfolio Holdings for Joel R Mogy Investment Counsel
Joel R Mogy Investment Counsel holds 135 positions in its portfolio as reported in the June 2012 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 5.6 | $18M | 31k | 584.01 | |
| Exxon Mobil Corporation (XOM) | 4.7 | $15M | 175k | 85.57 | |
| Bed Bath & Beyond | 4.4 | $14M | 230k | 61.80 | |
| Microsoft Corporation (MSFT) | 3.8 | $12M | 400k | 30.59 | |
| Berkshire Hathaway (BRK.B) | 3.8 | $12M | 145k | 83.33 | |
| Cisco Systems (CSCO) | 3.3 | $11M | 613k | 17.17 | |
| Johnson & Johnson (JNJ) | 3.2 | $10M | 154k | 67.56 | |
| Procter & Gamble Company (PG) | 2.9 | $9.3M | 152k | 61.25 | |
| 2.8 | $9.0M | 16k | 580.08 | ||
| Costco Wholesale Corporation (COST) | 2.5 | $8.1M | 85k | 95.00 | |
| Starbucks Corporation (SBUX) | 2.5 | $7.9M | 148k | 53.32 | |
| International Business Machines (IBM) | 2.4 | $7.6M | 39k | 195.59 | |
| Oracle Corporation (ORCL) | 2.2 | $7.0M | 237k | 29.70 | |
| At&t (T) | 2.1 | $6.7M | 189k | 35.66 | |
| Pepsi (PEP) | 2.0 | $6.6M | 93k | 70.66 | |
| General Electric Company | 2.0 | $6.4M | 307k | 20.84 | |
| Intel Corporation (INTC) | 1.9 | $6.0M | 224k | 26.65 | |
| Qualcomm (QCOM) | 1.8 | $5.7M | 103k | 55.68 | |
| Verizon Communications (VZ) | 1.7 | $5.4M | 121k | 44.44 | |
| Simon Property (SPG) | 1.5 | $4.8M | 31k | 155.64 | |
| Chevron Corporation (CVX) | 1.5 | $4.7M | 45k | 105.50 | |
| Wal-Mart Stores (WMT) | 1.4 | $4.5M | 65k | 69.72 | |
| Stericycle (SRCL) | 1.4 | $4.5M | 49k | 91.67 | |
| Philip Morris International (PM) | 1.4 | $4.4M | 50k | 87.26 | |
| Abbott Laboratories (ABT) | 1.3 | $4.1M | 64k | 64.47 | |
| Coca-Cola Company (KO) | 1.3 | $4.0M | 52k | 78.19 | |
| Stryker Corporation (SYK) | 1.3 | $4.1M | 74k | 55.10 | |
| Pfizer (PFE) | 1.2 | $3.8M | 167k | 23.00 | |
| Express Scripts Holding | 1.1 | $3.5M | 63k | 55.83 | |
| Teva Pharmaceutical Industries (TEVA) | 1.1 | $3.4M | 87k | 39.45 | |
| Home Depot (HD) | 1.0 | $3.3M | 62k | 53.00 | |
| Walt Disney Company (DIS) | 0.9 | $3.0M | 61k | 48.50 | |
| salesforce (CRM) | 0.9 | $2.9M | 21k | 138.26 | |
| Altria (MO) | 0.8 | $2.5M | 73k | 34.56 | |
| Schlumberger (SLB) | 0.8 | $2.4M | 37k | 64.90 | |
| iShares S&P MidCap 400 Index (IJH) | 0.8 | $2.4M | 26k | 94.16 | |
| Merck & Co (MRK) | 0.7 | $2.3M | 55k | 41.75 | |
| Tortoise Energy Infrastructure | 0.7 | $2.3M | 57k | 39.90 | |
| Union Pacific Corporation (UNP) | 0.7 | $2.1M | 18k | 119.33 | |
| Wells Fargo & Company (WFC) | 0.7 | $2.1M | 64k | 33.43 | |
| T. Rowe Price (TROW) | 0.6 | $2.0M | 32k | 62.95 | |
| Financial Engines | 0.6 | $1.9M | 91k | 21.45 | |
| Accenture (ACN) | 0.6 | $1.9M | 31k | 60.10 | |
| McDonald's Corporation (MCD) | 0.6 | $1.8M | 21k | 88.51 | |
| Visa (V) | 0.6 | $1.8M | 14k | 123.60 | |
| Medtronic | 0.6 | $1.8M | 46k | 38.72 | |
| Royal Dutch Shell | 0.5 | $1.7M | 26k | 67.45 | |
| SPDR Gold Trust (GLD) | 0.5 | $1.7M | 11k | 155.23 | |
| Time Warner | 0.5 | $1.6M | 42k | 38.51 | |
| Dollar General (DG) | 0.5 | $1.6M | 30k | 54.39 | |
| 3M Company (MMM) | 0.5 | $1.6M | 18k | 89.59 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.5 | $1.5M | 22k | 68.21 | |
| Kraft Foods | 0.5 | $1.4M | 38k | 38.62 | |
| Southern Company (SO) | 0.5 | $1.4M | 31k | 46.29 | |
| IDEXX Laboratories (IDXX) | 0.4 | $1.4M | 15k | 96.14 | |
| Berkshire Hathaway (BRK.A) | 0.4 | $1.4M | 11.00 | 124909.09 | |
| Nike (NKE) | 0.4 | $1.4M | 16k | 87.81 | |
| Nextera Energy (NEE) | 0.4 | $1.3M | 19k | 68.80 | |
| United Technologies Corporation | 0.4 | $1.3M | 17k | 75.52 | |
| iShares Russell 2000 Index (IWM) | 0.4 | $1.3M | 16k | 79.53 | |
| Wisconsin Energy Corporation | 0.4 | $1.2M | 31k | 39.57 | |
| Vanguard Emerging Markets ETF (VWO) | 0.4 | $1.2M | 29k | 39.91 | |
| Becton, Dickinson and (BDX) | 0.3 | $1.1M | 15k | 74.76 | |
| Vanguard Mid-Cap ETF (VO) | 0.3 | $1.1M | 14k | 77.19 | |
| Bristol Myers Squibb (BMY) | 0.3 | $1.1M | 30k | 35.96 | |
| Charles Schwab Corporation (SCHW) | 0.3 | $1.0M | 80k | 12.93 | |
| Target Corporation (TGT) | 0.3 | $963k | 17k | 58.19 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.3 | $955k | 13k | 73.24 | |
| Adobe Systems Incorporated (ADBE) | 0.3 | $940k | 29k | 32.36 | |
| Johnson Controls | 0.3 | $931k | 34k | 27.71 | |
| iShares MSCI EAFE Index Fund (EFA) | 0.3 | $943k | 19k | 49.94 | |
| Biogen Idec (BIIB) | 0.3 | $938k | 6.5k | 144.31 | |
| Williams-Sonoma (WSM) | 0.3 | $905k | 26k | 34.97 | |
| Intuitive Surgical (ISRG) | 0.3 | $885k | 1.6k | 553.82 | |
| Walgreen Company | 0.3 | $884k | 30k | 29.57 | |
| Vodafone | 0.3 | $850k | 30k | 28.19 | |
| BP (BP) | 0.2 | $786k | 19k | 40.54 | |
| CSX Corporation (CSX) | 0.2 | $742k | 33k | 22.35 | |
| Caterpillar (CAT) | 0.2 | $717k | 8.4k | 84.89 | |
| Expeditors International of Washington (EXPD) | 0.2 | $685k | 18k | 38.74 | |
| Amazon (AMZN) | 0.2 | $664k | 2.9k | 228.18 | |
| Vanguard Europe Pacific ETF (VEA) | 0.2 | $681k | 22k | 31.59 | |
| Raytheon Company | 0.2 | $656k | 12k | 56.55 | |
| Deere & Company (DE) | 0.2 | $636k | 7.9k | 80.90 | |
| Vanguard Total Stock Market ETF (VTI) | 0.2 | $627k | 9.0k | 69.67 | |
| Coach | 0.2 | $610k | 10k | 58.51 | |
| Nordstrom | 0.2 | $601k | 12k | 49.67 | |
| Abb (ABBNY) | 0.2 | $623k | 38k | 16.31 | |
| FedEx Corporation (FDX) | 0.2 | $536k | 5.9k | 91.62 | |
| Comcast Corporation | 0.2 | $532k | 17k | 31.39 | |
| iShares MSCI Singapore Index Fund | 0.2 | $543k | 44k | 12.31 | |
| Whole Foods Market | 0.1 | $496k | 5.2k | 95.38 | |
| Chipotle Mexican Grill (CMG) | 0.1 | $475k | 1.3k | 380.00 | |
| iShares MSCI Hong Kong Index Fund (EWH) | 0.1 | $476k | 29k | 16.39 | |
| Vanguard FTSE All-World ex-US ETF (VEU) | 0.1 | $451k | 11k | 41.00 | |
| Comcast Corporation (CMCSA) | 0.1 | $430k | 14k | 31.97 | |
| iShares MSCI Emerging Markets Indx (EEM) | 0.1 | $403k | 10k | 39.13 | |
| Dominion Resources (D) | 0.1 | $411k | 7.6k | 53.99 | |
| Spdr S&p 500 Etf (SPY) | 0.1 | $402k | 3.0k | 136.27 | |
| E.I. du Pont de Nemours & Company | 0.1 | $430k | 8.5k | 50.59 | |
| Amgen (AMGN) | 0.1 | $406k | 5.6k | 72.94 | |
| General Mills (GIS) | 0.1 | $393k | 10k | 38.53 | |
| Honeywell International (HON) | 0.1 | $391k | 7.0k | 55.86 | |
| H.J. Heinz Company | 0.1 | $381k | 7.0k | 54.43 | |
| Intuit (INTU) | 0.1 | $392k | 6.6k | 59.39 | |
| SYSCO Corporation (SYY) | 0.1 | $358k | 12k | 29.83 | |
| Novartis (NVS) | 0.1 | $343k | 6.1k | 55.84 | |
| Colgate-Palmolive Company (CL) | 0.1 | $344k | 3.3k | 104.24 | |
| Luxottica Group S.p.A. | 0.1 | $346k | 9.9k | 34.95 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $330k | 9.2k | 35.78 | |
| Allergan | 0.1 | $333k | 3.6k | 92.50 | |
| ConocoPhillips (COP) | 0.1 | $327k | 5.9k | 55.89 | |
| IPATH MSCI India Index Etn | 0.1 | $331k | 6.4k | 51.52 | |
| SPDR S&P China (GXC) | 0.1 | $312k | 4.9k | 63.74 | |
| American Express Company (AXP) | 0.1 | $303k | 5.2k | 58.27 | |
| United Parcel Service (UPS) | 0.1 | $291k | 3.7k | 78.65 | |
| Franklin Resources (BEN) | 0.1 | $289k | 2.6k | 111.15 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $287k | 3.3k | 86.97 | |
| PPG Industries (PPG) | 0.1 | $255k | 2.4k | 106.25 | |
| Agrium | 0.1 | $257k | 2.9k | 88.62 | |
| Crane | 0.1 | $254k | 7.0k | 36.34 | |
| Sempra Energy (SRE) | 0.1 | $247k | 3.6k | 69.01 | |
| Energy Transfer Partners | 0.1 | $252k | 5.7k | 44.21 | |
| Kinder Morgan Energy Partners | 0.1 | $251k | 3.2k | 78.44 | |
| SPDR S&P MidCap 400 ETF (MDY) | 0.1 | $259k | 1.5k | 171.52 | |
| iShares MSCI South Korea Index Fund (EWY) | 0.1 | $241k | 4.4k | 54.77 | |
| Time Warner Cable | 0.1 | $235k | 2.9k | 82.14 | |
| iShares FTSE/Xinhua China 25 Index (FXI) | 0.1 | $228k | 6.8k | 33.70 | |
| Travelers Companies (TRV) | 0.1 | $220k | 3.5k | 63.71 | |
| Sanofi-Aventis SA (SNY) | 0.1 | $212k | 5.6k | 37.86 | |
| Lululemon Athletica (LULU) | 0.1 | $233k | 3.9k | 59.74 | |
| iShares MSCI Brazil Index (EWZ) | 0.1 | $238k | 4.6k | 51.74 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.1 | $212k | 3.9k | 55.06 | |
| Kellogg Company (K) | 0.1 | $203k | 4.1k | 49.33 | |
| Heckmann Corporation | 0.0 | $112k | 33k | 3.39 |
