Joel R Mogy Investment Counsel as of Sept. 30, 2012
Portfolio Holdings for Joel R Mogy Investment Counsel
Joel R Mogy Investment Counsel holds 138 positions in its portfolio as reported in the September 2012 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price |
|---|---|---|---|---|---|
| Apple (AAPL) | 6.0 | $21M | 31k | 667.12 | |
| Exxon Mobil Corporation (XOM) | 4.7 | $16M | 177k | 91.45 | |
| Bed Bath & Beyond | 4.2 | $15M | 232k | 63.00 | |
| Berkshire Hathaway (BRK.B) | 3.8 | $13M | 150k | 88.20 | |
| 3.5 | $12M | 16k | 754.48 | ||
| Microsoft Corporation (MSFT) | 3.4 | $12M | 399k | 29.76 | |
| Cisco Systems (CSCO) | 3.4 | $12M | 617k | 19.09 | |
| Procter & Gamble Company (PG) | 3.1 | $11M | 157k | 69.36 | |
| Johnson & Johnson (JNJ) | 3.1 | $11M | 157k | 68.91 | |
| Costco Wholesale Corporation (COST) | 2.5 | $8.8M | 88k | 100.16 | |
| International Business Machines (IBM) | 2.3 | $8.0M | 39k | 207.45 | |
| Starbucks Corporation (SBUX) | 2.2 | $7.5M | 148k | 50.71 | |
| Oracle Corporation (ORCL) | 2.1 | $7.5M | 237k | 31.46 | |
| Qualcomm (QCOM) | 2.1 | $7.2M | 116k | 62.47 | |
| At&t (T) | 2.1 | $7.1M | 189k | 37.70 | |
| General Electric Company | 2.0 | $7.0M | 306k | 22.71 | |
| Pepsi (PEP) | 1.9 | $6.7M | 95k | 70.77 | |
| Verizon Communications (VZ) | 1.6 | $5.5M | 121k | 45.57 | |
| Chevron Corporation (CVX) | 1.5 | $5.2M | 45k | 116.55 | |
| Intel Corporation (INTC) | 1.5 | $5.1M | 226k | 22.65 | |
| Wal-Mart Stores (WMT) | 1.4 | $4.8M | 65k | 73.81 | |
| Philip Morris International (PM) | 1.3 | $4.5M | 50k | 89.95 | |
| Stericycle (SRCL) | 1.3 | $4.5M | 50k | 90.48 | |
| Express Scripts Holding | 1.3 | $4.4M | 71k | 62.63 | |
| Abbott Laboratories (ABT) | 1.3 | $4.3M | 63k | 68.56 | |
| Stryker Corporation (SYK) | 1.2 | $4.3M | 77k | 55.66 | |
| Simon Property (SPG) | 1.2 | $4.2M | 28k | 151.82 | |
| Pfizer (PFE) | 1.2 | $4.2M | 168k | 24.85 | |
| Dollar General (DG) | 1.1 | $4.0M | 77k | 51.53 | |
| Coca-Cola Company (KO) | 1.1 | $3.9M | 103k | 37.93 | |
| Home Depot (HD) | 1.1 | $3.7M | 62k | 60.37 | |
| Teva Pharmaceutical Industries (TEVA) | 1.1 | $3.7M | 89k | 41.41 | |
| salesforce (CRM) | 1.0 | $3.3M | 22k | 152.71 | |
| Walt Disney Company (DIS) | 0.9 | $3.2M | 61k | 52.28 | |
| Schlumberger (SLB) | 0.9 | $3.0M | 42k | 72.33 | |
| Accenture (ACN) | 0.8 | $2.7M | 38k | 70.04 | |
| Merck & Co (MRK) | 0.7 | $2.6M | 57k | 45.10 | |
| Union Pacific Corporation (UNP) | 0.7 | $2.5M | 21k | 118.69 | |
| iShares S&P MidCap 400 Index (IJH) | 0.7 | $2.5M | 25k | 98.67 | |
| Altria (MO) | 0.7 | $2.5M | 74k | 33.39 | |
| Tortoise Energy Infrastructure | 0.7 | $2.3M | 57k | 40.49 | |
| Financial Engines | 0.7 | $2.3M | 95k | 23.81 | |
| McDonald's Corporation (MCD) | 0.7 | $2.3M | 25k | 91.76 | |
| T. Rowe Price (TROW) | 0.6 | $2.1M | 34k | 63.29 | |
| Wells Fargo & Company (WFC) | 0.6 | $2.1M | 61k | 34.52 | |
| Visa (V) | 0.6 | $2.1M | 16k | 134.29 | |
| Medtronic | 0.6 | $2.1M | 48k | 43.13 | |
| Time Warner | 0.6 | $1.9M | 42k | 45.33 | |
| SPDR Gold Trust (GLD) | 0.6 | $1.9M | 11k | 171.87 | |
| Royal Dutch Shell | 0.5 | $1.9M | 27k | 69.42 | |
| Nike (NKE) | 0.5 | $1.7M | 18k | 94.89 | |
| 3M Company (MMM) | 0.5 | $1.6M | 18k | 92.42 | |
| Vanguard Small-Cap Value ETF (VBR) | 0.5 | $1.6M | 22k | 71.89 | |
| IDEXX Laboratories (IDXX) | 0.5 | $1.6M | 16k | 99.37 | |
| Kraft Foods | 0.5 | $1.6M | 38k | 41.36 | |
| Berkshire Hathaway (BRK.A) | 0.4 | $1.5M | 11.00 | 132727.27 | |
| Southern Company (SO) | 0.4 | $1.5M | 32k | 46.09 | |
| Nextera Energy (NEE) | 0.4 | $1.4M | 19k | 70.31 | |
| United Technologies Corporation | 0.4 | $1.3M | 17k | 78.26 | |
| iShares Russell 2000 Index (IWM) | 0.4 | $1.3M | 15k | 83.43 | |
| Vanguard Emerging Markets ETF (VWO) | 0.3 | $1.2M | 29k | 41.71 | |
| Becton, Dickinson and (BDX) | 0.3 | $1.2M | 15k | 78.57 | |
| Williams-Sonoma (WSM) | 0.3 | $1.1M | 26k | 43.97 | |
| Wisconsin Energy Corporation | 0.3 | $1.2M | 31k | 37.68 | |
| Vanguard Mid-Cap ETF (VO) | 0.3 | $1.1M | 14k | 81.15 | |
| Charles Schwab Corporation (SCHW) | 0.3 | $1.0M | 80k | 12.78 | |
| Target Corporation (TGT) | 0.3 | $1.0M | 16k | 63.45 | |
| Bristol Myers Squibb (BMY) | 0.3 | $1.0M | 30k | 33.75 | |
| iShares S&P SmallCap 600 Index (IJR) | 0.3 | $1.0M | 13k | 77.07 | |
| Biogen Idec (BIIB) | 0.3 | $970k | 6.5k | 149.23 | |
| Johnson Controls | 0.3 | $921k | 34k | 27.41 | |
| Vodafone | 0.3 | $947k | 33k | 28.50 | |
| Intuitive Surgical (ISRG) | 0.2 | $839k | 1.7k | 495.57 | |
| Amazon (AMZN) | 0.2 | $846k | 3.3k | 254.44 | |
| Abb (ABBNY) | 0.2 | $815k | 44k | 18.69 | |
| Caterpillar (CAT) | 0.2 | $720k | 8.4k | 86.00 | |
| Coach | 0.2 | $741k | 13k | 56.03 | |
| CSX Corporation (CSX) | 0.2 | $689k | 33k | 20.76 | |
| BP (BP) | 0.2 | $669k | 16k | 42.37 | |
| Expeditors International of Washington (EXPD) | 0.2 | $658k | 18k | 36.35 | |
| Nordstrom (JWN) | 0.2 | $668k | 12k | 55.21 | |
| Raytheon Company | 0.2 | $663k | 12k | 57.16 | |
| Deere & Company (DE) | 0.2 | $661k | 8.0k | 82.50 | |
| Comcast Corporation | 0.2 | $590k | 17k | 34.81 | |
| iShares MSCI Singapore Index Fund | 0.2 | $591k | 44k | 13.40 | |
| Adobe Systems Incorporated (ADBE) | 0.2 | $537k | 17k | 32.45 | |
| Whole Foods Market | 0.1 | $506k | 5.2k | 97.31 | |
| iShares MSCI Hong Kong Index Fund (EWH) | 0.1 | $529k | 29k | 18.21 | |
| Comcast Corporation (CMCSA) | 0.1 | $481k | 14k | 35.76 | |
| FedEx Corporation (FDX) | 0.1 | $470k | 5.6k | 84.68 | |
| Amgen (AMGN) | 0.1 | $469k | 5.6k | 84.26 | |
| Walgreen Company | 0.1 | $455k | 13k | 36.42 | |
| Luxottica Group S.p.A. | 0.1 | $444k | 13k | 35.24 | |
| Chipotle Mexican Grill (CMG) | 0.1 | $445k | 1.4k | 317.86 | |
| Vanguard FTSE All-World ex-US ETF (VEU) | 0.1 | $451k | 11k | 42.95 | |
| iShares MSCI Emerging Markets Indx (EEM) | 0.1 | $426k | 10k | 41.36 | |
| Dominion Resources (D) | 0.1 | $403k | 7.6k | 52.94 | |
| Spdr S&p 500 Etf (SPY) | 0.1 | $430k | 3.0k | 143.81 | |
| E.I. du Pont de Nemours & Company | 0.1 | $427k | 8.5k | 50.24 | |
| General Mills (GIS) | 0.1 | $406k | 10k | 39.80 | |
| Honeywell International (HON) | 0.1 | $418k | 7.0k | 59.71 | |
| Vanguard Total Stock Market ETF (VTI) | 0.1 | $398k | 5.4k | 73.70 | |
| JPMorgan Chase & Co. (JPM) | 0.1 | $373k | 9.2k | 40.45 | |
| SYSCO Corporation (SYY) | 0.1 | $375k | 12k | 31.25 | |
| H.J. Heinz Company | 0.1 | $392k | 7.0k | 56.00 | |
| Intuit (INTU) | 0.1 | $389k | 6.6k | 58.94 | |
| Allergan | 0.1 | $343k | 3.8k | 91.47 | |
| Colgate-Palmolive Company (CL) | 0.1 | $354k | 3.3k | 107.27 | |
| City National Corporation | 0.1 | $357k | 6.9k | 51.52 | |
| American Express Company (AXP) | 0.1 | $296k | 5.2k | 56.92 | |
| Franklin Resources (BEN) | 0.1 | $325k | 2.6k | 125.00 | |
| Agrium | 0.1 | $321k | 3.1k | 103.55 | |
| Lockheed Martin Corporation (LMT) | 0.1 | $308k | 3.3k | 93.33 | |
| ConocoPhillips (COP) | 0.1 | $317k | 5.6k | 57.11 | |
| Vanguard Europe Pacific ETF (VEA) | 0.1 | $302k | 9.2k | 32.83 | |
| Time Warner Cable | 0.1 | $272k | 2.9k | 94.94 | |
| United Parcel Service (UPS) | 0.1 | $265k | 3.7k | 71.62 | |
| PPG Industries (PPG) | 0.1 | $276k | 2.4k | 115.00 | |
| Crane | 0.1 | $279k | 7.0k | 39.91 | |
| Lululemon Athletica (LULU) | 0.1 | $288k | 3.9k | 73.85 | |
| Kinder Morgan Energy Partners | 0.1 | $264k | 3.2k | 82.50 | |
| SPDR S&P MidCap 400 ETF (MDY) | 0.1 | $272k | 1.5k | 180.13 | |
| Vanguard High Dividend Yield ETF (VYM) | 0.1 | $292k | 5.8k | 50.34 | |
| Travelers Companies (TRV) | 0.1 | $236k | 3.5k | 68.35 | |
| Sanofi-Aventis SA (SNY) | 0.1 | $241k | 5.6k | 43.04 | |
| Kellogg Company (K) | 0.1 | $258k | 5.0k | 51.60 | |
| Sempra Energy (SRE) | 0.1 | $244k | 3.8k | 64.57 | |
| Energy Transfer Partners | 0.1 | $245k | 5.8k | 42.61 | |
| iShares MSCI Brazil Index (EWZ) | 0.1 | $238k | 4.4k | 54.09 | |
| iShares MSCI South Korea Index Fund (EWY) | 0.1 | $254k | 4.3k | 59.07 | |
| Vanguard Value ETF (VTV) | 0.1 | $247k | 4.2k | 58.81 | |
| Occidental Petroleum Corporation (OXY) | 0.1 | $220k | 2.6k | 85.87 | |
| Goldcorp | 0.1 | $209k | 4.6k | 45.93 | |
| Vanguard Mid-Cap Value ETF (VOE) | 0.1 | $223k | 3.9k | 57.92 | |
| WisdomTree Emerging Markets Eq (DEM) | 0.1 | $207k | 3.9k | 53.77 | |
| Oaktree Cap | 0.1 | $221k | 5.4k | 40.93 | |
| Heckmann Corporation | 0.0 | $139k | 33k | 4.21 | |
| Jordan American Holdings | 0.0 | $0 | 15k | 0.00 |
