Joel R Mogy Investment Counsel

Joel R Mogy Investment Counsel as of March 31, 2011

Portfolio Holdings for Joel R Mogy Investment Counsel

Joel R Mogy Investment Counsel holds 145 positions in its portfolio as reported in the March 2011 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Exxon Mobil Corporation (XOM) 4.9 $14M 170k 84.13
Bed Bath & Beyond 4.0 $12M 243k 48.27
Cisco Systems (CSCO) 3.8 $11M 649k 17.15
Microsoft Corporation (MSFT) 3.4 $10M 399k 25.39
Apple (AAPL) 3.4 $9.9M 28k 348.51
Berkshire Hathaway (BRK.B) 3.3 $9.7M 116k 83.63
Procter & Gamble Company (PG) 3.2 $9.4M 152k 61.60
Johnson & Johnson (JNJ) 3.0 $8.9M 150k 59.25
Oracle Corporation (ORCL) 3.0 $8.9M 265k 33.43
Google 2.8 $8.1M 14k 586.74
General Electric Company 2.4 $7.1M 354k 20.05
International Business Machines (IBM) 2.2 $6.4M 39k 163.08
Starbucks Corporation (SBUX) 2.0 $5.9M 160k 36.95
Costco Wholesale Corporation (COST) 1.9 $5.8M 79k 73.32
At&t (T) 1.8 $5.3M 172k 30.61
Medtronic 1.7 $5.1M 130k 39.35
iShares MSCI EAFE Index Fund (EFA) 1.7 $5.1M 85k 60.08
Chevron Corporation (CVX) 1.7 $4.9M 46k 107.49
Walgreen Company 1.6 $4.7M 117k 40.14
Intel Corporation (INTC) 1.6 $4.6M 227k 20.18
Pepsi (PEP) 1.5 $4.5M 69k 64.41
Nestle SA Reg Shs. Ser. B Spons (NSRGY) 1.4 $4.2M 74k 57.55
Verizon Communications (VZ) 1.4 $4.2M 109k 38.54
Teva Pharmaceutical Industries (TEVA) 1.4 $4.0M 80k 50.17
Coca-Cola Company (KO) 1.3 $3.7M 56k 66.35
Stericycle (SRCL) 1.2 $3.6M 41k 88.66
Simon Property (SPG) 1.2 $3.5M 32k 107.15
Qualcomm (QCOM) 1.1 $3.4M 62k 54.83
Philip Morris International (PM) 1.1 $3.3M 50k 65.64
Pfizer (PFE) 1.1 $3.2M 160k 20.31
Wal-Mart Stores (WMT) 1.1 $3.2M 62k 52.06
Schlumberger (SLB) 1.1 $3.2M 35k 93.25
Abbott Laboratories (ABT) 1.1 $3.1M 64k 49.06
Walt Disney Company (DIS) 1.0 $2.9M 67k 43.08
iShares S&P MidCap 400 Index (IJH) 0.9 $2.7M 28k 98.70
Home Depot (HD) 0.8 $2.4M 64k 37.06
T. Rowe Price (TROW) 0.8 $2.3M 35k 66.41
Stryker Corporation (SYK) 0.8 $2.3M 37k 60.79
Wells Fargo & Company (WFC) 0.8 $2.2M 70k 31.72
Tortoise Energy Infrastructure 0.8 $2.2M 55k 40.19
Target Corporation (TGT) 0.7 $2.1M 41k 50.00
Merck & Co (MRK) 0.7 $2.0M 61k 33.01
Berkshire Hathaway (BRK.A) 0.6 $1.9M 15.00 125333.33
iShares Russell 2000 Index (IWM) 0.6 $1.7M 20k 84.16
3M Company (MMM) 0.6 $1.6M 17k 93.50
Vanguard Total Stock Market ETF (VTI) 0.6 $1.6M 24k 68.72
Charles Schwab Corporation (SCHW) 0.5 $1.6M 88k 18.03
Spdr S&p 500 Etf (SPY) 0.5 $1.5M 11k 132.62
Alcon 0.5 $1.5M 9.1k 165.54
Vanguard Small-Cap Value ETF (VBR) 0.5 $1.5M 21k 71.46
Time Warner 0.5 $1.5M 42k 35.71
Altria (MO) 0.5 $1.5M 56k 26.04
SPDR Gold Trust (GLD) 0.5 $1.5M 10k 139.84
Johnson Controls 0.5 $1.4M 34k 41.56
FedEx Corporation (FDX) 0.5 $1.4M 15k 93.54
Bank of New York Mellon Corporation (BK) 0.5 $1.3M 45k 29.86
United Technologies Corporation 0.4 $1.3M 15k 84.67
Medco Health Solutions 0.4 $1.3M 23k 56.15
Royal Dutch Shell 0.4 $1.2M 16k 72.85
BP (BP) 0.4 $1.1M 26k 44.14
Zimmer Holdings (ZBH) 0.4 $1.2M 19k 60.56
Williams-Sonoma (WSM) 0.4 $1.1M 27k 40.51
Becton, Dickinson and (BDX) 0.4 $1.1M 14k 79.64
Southern Company (SO) 0.4 $1.1M 29k 38.12
Lowe's Companies (LOW) 0.4 $1.1M 40k 26.42
Kraft Foods 0.3 $1.0M 33k 31.35
Adobe Systems Incorporated (ADBE) 0.3 $1.0M 31k 33.16
salesforce (CRM) 0.3 $1.0M 7.8k 133.55
iShares S&P SmallCap 600 Index (IJR) 0.3 $1.0M 14k 73.53
Vanguard Emerging Markets ETF (VWO) 0.3 $1.0M 21k 48.94
Vanguard Mid-Cap ETF (VO) 0.3 $974k 12k 80.56
Wisconsin Energy Corporation 0.3 $933k 31k 30.51
iShares FTSE/Xinhua China 25 Index (FXI) 0.3 $908k 20k 44.92
Nextera Energy (NEE) 0.3 $909k 17k 55.10
Equity Residential Operating limited partnersh 0.3 $904k 16k 56.40
CSX Corporation (CSX) 0.3 $870k 11k 78.63
McDonald's Corporation (MCD) 0.3 $876k 12k 76.10
Vodafone 0.3 $892k 31k 28.75
IPATH MSCI India Index Etn 0.3 $813k 11k 72.69
Bristol Myers Squibb (BMY) 0.3 $787k 30k 26.43
Abb (ABBNY) 0.3 $810k 34k 24.18
Vanguard Europe Pacific ETF (VEA) 0.3 $804k 22k 37.29
ConocoPhillips (COP) 0.2 $715k 9.0k 79.81
Expeditors International of Washington (EXPD) 0.2 $671k 13k 50.14
iShares MSCI Emerging Markets Indx (EEM) 0.2 $602k 12k 48.65
Raytheon Company 0.2 $591k 12k 50.89
Financial Engines 0.2 $579k 21k 27.57
Vanguard FTSE All-World ex-US ETF (VEU) 0.2 $547k 11k 49.28
Bank of America Corporation (BAC) 0.2 $541k 41k 13.32
Nordstrom (JWN) 0.2 $521k 12k 44.91
Luxottica Group S.p.A. 0.2 $521k 16k 32.77
Comcast Corporation 0.2 $498k 22k 23.22
IDEXX Laboratories (IDXX) 0.2 $514k 6.7k 77.29
Caterpillar (CAT) 0.2 $470k 4.2k 111.37
E.I. du Pont de Nemours & Company 0.2 $467k 8.5k 54.94
Biogen Idec (BIIB) 0.2 $478k 6.5k 73.54
Accenture (ACN) 0.2 $462k 8.4k 55.00
JPMorgan Chase & Co. (JPM) 0.1 $425k 9.2k 46.09
American Express Company (AXP) 0.1 $398k 8.8k 45.23
Honeywell International (HON) 0.1 $418k 7.0k 59.71
Sempra Energy (SRE) 0.1 $405k 7.6k 53.44
Comcast Corporation (CMCSA) 0.1 $385k 16k 24.72
Amgen (AMGN) 0.1 $388k 7.3k 53.40
Colgate-Palmolive Company (CL) 0.1 $396k 4.9k 80.82
General Mills (GIS) 0.1 $373k 10k 36.57
Nike (NKE) 0.1 $390k 5.2k 75.73
SPDR S&P China (GXC) 0.1 $397k 4.9k 80.28
iShares MSCI Singapore Index Fund 0.1 $385k 28k 13.65
Dominion Resources (D) 0.1 $340k 7.6k 44.67
Crane 0.1 $358k 7.4k 48.39
Encana Corp 0.1 $359k 10k 34.52
Whole Foods Market 0.1 $343k 5.2k 65.96
H.J. Heinz Company 0.1 $342k 7.0k 48.86
Intuit (INTU) 0.1 $351k 6.6k 53.18
iShares MSCI Hong Kong Index Fund (EWH) 0.1 $361k 19k 18.95
Franklin Resources (BEN) 0.1 $325k 2.6k 125.00
PPG Industries (PPG) 0.1 $333k 3.5k 95.14
SYSCO Corporation (SYY) 0.1 $332k 12k 27.67
Hewlett-Packard Company 0.1 $321k 7.8k 41.02
VCA Antech 0.1 $325k 13k 25.19
Energy Transfer Partners 0.1 $295k 5.7k 51.75
United Parcel Service (UPS) 0.1 $275k 3.7k 74.32
Automatic Data Processing (ADP) 0.1 $251k 4.9k 51.22
Lockheed Martin Corporation (LMT) 0.1 $265k 3.3k 80.30
iShares MSCI Brazil Index (EWZ) 0.1 $264k 3.4k 77.65
SPDR S&P MidCap 400 ETF (MDY) 0.1 $271k 1.5k 179.47
WisdomTree Intl. MidCap Dividend F (DIM) 0.1 $264k 4.9k 53.88
Intuitive Surgical (ISRG) 0.1 $230k 690.00 333.33
Freeport-McMoRan Copper & Gold (FCX) 0.1 $222k 4.0k 55.50
Kellogg Company (K) 0.1 $222k 4.1k 53.95
Vanguard Short-Term Bond ETF (BSV) 0.1 $248k 3.1k 80.00
Kinder Morgan Energy Partners 0.1 $222k 3.0k 73.98
Vanguard Mid-Cap Value ETF (VOE) 0.1 $229k 4.0k 57.11
Time Warner Cable 0.1 $202k 2.8k 71.23
BlackRock (BLK) 0.1 $221k 1.1k 200.91
State Street Corporation (STT) 0.1 $209k 4.6k 45.04
Coach 0.1 $208k 4.0k 52.00
Travelers Companies (TRV) 0.1 $206k 3.5k 59.35
Potash Corp. Of Saskatchewan I 0.1 $221k 3.8k 58.93
Occidental Petroleum Corporation (OXY) 0.1 $215k 2.1k 104.27
Chipotle Mexican Grill (CMG) 0.1 $218k 800.00 272.50
T. Rowe Price Growth Stock Fun (PRGFX) 0.1 $211k 6.2k 33.82
Citi 0.1 $181k 41k 4.42
Arise Technologies Corp 0.0 $2.0k 11k 0.18
Jordan American Holdings 0.0 $0 15k 0.00