Herold Advisors

Herold Advisors as of Dec. 31, 2022

Portfolio Holdings for Herold Advisors

Herold Advisors holds 204 positions in its portfolio as reported in the December 2022 quarterly 13F filing

Company (Ticker) Portfolio Weight Valued At Change in Shares Share Count Share Price
Apple (AAPL) 5.0 $12M 92k 129.93
Microsoft Corporation (MSFT) 4.2 $9.8M 41k 239.82
Mastercard Incorporated Cl A (MA) 2.6 $6.1M 18k 347.73
Visa Com Cl A (V) 2.5 $5.9M 28k 207.76
Abbvie (ABBV) 2.3 $5.5M 34k 161.61
JPMorgan Chase & Co. (JPM) 1.7 $4.0M 30k 134.10
Nike CL B (NKE) 1.7 $4.0M 34k 117.01
Eli Lilly & Co. (LLY) 1.6 $3.8M 11k 365.85
Home Depot (HD) 1.6 $3.8M 12k 315.85
Chevron Corporation (CVX) 1.6 $3.8M 21k 179.49
Brookfield Infrast Partners Lp Int Unit (BIP) 1.6 $3.7M 120k 30.99
Exxon Mobil Corporation (XOM) 1.5 $3.7M 33k 110.30
Wal-Mart Stores (WMT) 1.5 $3.5M 25k 141.79
Merck & Co (MRK) 1.5 $3.5M 31k 110.95
Procter & Gamble Company (PG) 1.5 $3.5M 23k 151.56
Select Sector Spdr Tr Energy (XLE) 1.4 $3.3M 38k 87.47
Johnson & Johnson (JNJ) 1.4 $3.2M 18k 176.65
International Business Machines (IBM) 1.2 $2.9M 20k 140.89
Oneok (OKE) 1.2 $2.8M 42k 65.70
S&p Global (SPGI) 1.1 $2.5M 7.4k 334.94
Verizon Communications (VZ) 1.0 $2.5M 62k 39.40
NVIDIA Corporation (NVDA) 1.0 $2.3M 16k 146.14
Bristol Myers Squibb (BMY) 1.0 $2.3M 32k 71.95
Costco Wholesale Corporation (COST) 1.0 $2.3M 5.0k 456.50
Deere & Company (DE) 1.0 $2.3M 5.3k 428.78
Wp Carey (WPC) 0.9 $2.2M 29k 78.15
CVS Caremark Corporation (CVS) 0.9 $2.2M 24k 93.19
Phillips 66 (PSX) 0.9 $2.2M 21k 104.08
Chubb (CB) 0.9 $2.2M 9.9k 220.59
Waste Management (WM) 0.9 $2.2M 14k 156.88
Cintas Corporation (CTAS) 0.9 $2.1M 4.8k 451.62
Intuitive Surgical Com New (ISRG) 0.9 $2.1M 8.0k 265.35
Etf Ser Solutions Distillate Us (DSTL) 0.9 $2.1M 51k 40.80
Zoetis Cl A (ZTS) 0.9 $2.0M 14k 146.55
Intuit (INTU) 0.8 $2.0M 5.1k 389.22
Amphenol Corp Cl A (APH) 0.8 $2.0M 26k 76.14
Invesco Exch Trd Slf Idx Rusl 1000 Dynm (OMFL) 0.8 $1.9M 44k 42.94
Brookfield Corp Cl A Ltd Vt Sh (BN) 0.8 $1.9M 59k 31.43
Abbott Laboratories (ABT) 0.8 $1.9M 17k 109.79
Nucor Corporation (NUE) 0.8 $1.8M 14k 131.81
Nextera Energy (NEE) 0.8 $1.8M 22k 83.60
Tractor Supply Company (TSCO) 0.8 $1.8M 8.1k 224.97
Pfizer (PFE) 0.7 $1.8M 34k 51.24
UnitedHealth (UNH) 0.7 $1.7M 3.3k 530.15
Consolidated Edison (ED) 0.7 $1.6M 17k 95.31
Goldman Sachs Etf Tr Activebeta Us Lg (GSLC) 0.7 $1.6M 21k 76.13
Lockheed Martin Corporation (LMT) 0.7 $1.6M 3.3k 486.49
American Tower Reit (AMT) 0.7 $1.6M 7.4k 211.86
Prologis (PLD) 0.6 $1.5M 13k 112.73
Wisdomtree Tr Us Qtly Div Grt (DGRW) 0.6 $1.5M 24k 60.36
American Centy Etf Tr Us Eqt Etf (AVUS) 0.6 $1.5M 21k 68.01
Jack Henry & Associates (JKHY) 0.6 $1.4M 8.1k 175.56
Qualcomm (QCOM) 0.6 $1.4M 13k 109.94
McDonald's Corporation (MCD) 0.6 $1.4M 5.2k 263.53
First Tr Exchange-traded Risng Divd Achiv (RDVY) 0.6 $1.4M 31k 43.92
Raytheon Technologies Corp (RTX) 0.6 $1.4M 14k 100.92
Avery Dennison Corporation (AVY) 0.6 $1.3M 7.3k 180.99
Boeing Company (BA) 0.6 $1.3M 6.8k 190.50
J P Morgan Exchange Traded F Equity Premium (JEPI) 0.5 $1.3M 24k 54.49
Bank of America Corporation (BAC) 0.5 $1.3M 39k 33.12
Brookfield Renewable Partner Partnership Unit (BEP) 0.5 $1.3M 50k 25.34
Shell Spon Ads (SHEL) 0.5 $1.3M 22k 56.95
Cisco Systems (CSCO) 0.5 $1.2M 26k 47.64
Walt Disney Company (DIS) 0.5 $1.2M 14k 86.88
Alphabet Cap Stk Cl A (GOOGL) 0.5 $1.2M 14k 88.23
Amazon (AMZN) 0.5 $1.2M 15k 84.00
At&t (T) 0.5 $1.2M 63k 18.41
Iqvia Holdings (IQV) 0.5 $1.1M 5.6k 204.89
Union Pacific Corporation (UNP) 0.5 $1.1M 5.4k 207.07
Pepsi (PEP) 0.4 $1.1M 5.9k 180.66
Ishares Tr Core Div Grwth (DGRO) 0.4 $1.1M 21k 50.00
Schwab Strategic Tr Us Lcap Gr Etf (SCHG) 0.4 $1.1M 19k 55.56
Constellation Brands Cl A (STZ) 0.4 $1.0M 4.4k 231.75
Pacer Fds Tr Us Cash Cows 100 (COWZ) 0.4 $1.0M 22k 46.25
Comcast Corp Cl A (CMCSA) 0.4 $1.0M 29k 34.97
Wisdomtree Tr Us Efficient Cor (NTSX) 0.4 $975k 30k 32.45
J P Morgan Exchange Traded F Ultra Shrt Inc (JPST) 0.4 $935k 19k 50.13
Public Service Enterprise (PEG) 0.4 $926k 15k 61.27
Wisdomtree Tr Us Largecap Fund (EPS) 0.4 $917k 22k 41.58
Tesla Motors (TSLA) 0.4 $912k 7.4k 123.18
Berkshire Hathaway Inc Del Cl B New (BRK.B) 0.4 $911k 3.0k 308.90
Eaton Corp SHS (ETN) 0.4 $899k 5.7k 156.95
L3harris Technologies (LHX) 0.4 $896k 4.3k 208.21
Icici Bank Adr (IBN) 0.4 $891k 41k 21.89
Spdr Gold Tr Gold Shs (GLD) 0.4 $883k 5.2k 169.64
Goldman Sachs (GS) 0.4 $877k 2.6k 343.38
American Centy Etf Tr Intl Eqt Etf (AVDE) 0.4 $876k 17k 53.19
Ishares Tr Conv Bd Etf (ICVT) 0.4 $873k 13k 69.47
Flexshares Tr Mornstar Upstr (GUNR) 0.4 $859k 20k 43.47
Spdr Ser Tr Bbg Conv Sec Etf (CWB) 0.4 $856k 13k 64.34
BlackRock (BLK) 0.3 $783k 1.1k 708.63
Air Products & Chemicals (APD) 0.3 $778k 2.5k 308.26
Meta Platforms Cl A (META) 0.3 $762k 6.3k 120.34
Alphabet Cap Stk Cl C (GOOG) 0.3 $728k 8.2k 88.73
Wisdomtree Tr Em Ex St-owned (XSOE) 0.3 $724k 27k 26.68
Vanguard Specialized Funds Div App Etf (VIG) 0.3 $670k 4.4k 151.84
Invesco Exch Traded Fd Tr Ii S&p Ultra Divide (RDIV) 0.3 $659k 15k 43.57
J P Morgan Exchange Traded F Income Etf (JPIE) 0.3 $653k 15k 45.12
National Grid Sponsored Adr Ne (NGG) 0.3 $621k 10k 60.32
Bny Mellon Etf Trust Us Lrg Cp Core (BKLC) 0.3 $592k 8.4k 70.10
Franklin Resources (BEN) 0.2 $587k 22k 26.38
Invesco Exchange Traded Fd T S&p 500 Garp Etf (SPGP) 0.2 $581k 7.0k 82.60
Anthem (ELV) 0.2 $572k 1.1k 513.10
Blackstone Group Inc Com Cl A (BX) 0.2 $570k 7.7k 74.19
Hershey Company (HSY) 0.2 $565k 2.4k 231.57
Fidelity Covington Trust Divid Etf Risi (FDRR) 0.2 $541k 14k 39.85
Archer Daniels Midland Company (ADM) 0.2 $534k 5.8k 92.85
Brookfield Infrastructure Com Sb Vtg Shs A (BIPC) 0.2 $530k 14k 38.90
Gilead Sciences (GILD) 0.2 $521k 6.1k 85.86
GSK Sponsored Adr (GSK) 0.2 $515k 15k 35.14
Alliancebernstein Hldg Unit Ltd Partn (AB) 0.2 $513k 15k 34.37
Philip Morris International (PM) 0.2 $501k 4.9k 101.21
One Gas (OGS) 0.2 $500k 6.6k 75.72
Abb Sponsored Adr (ABBNY) 0.2 $484k 16k 30.46
Ishares Silver Tr Ishares (SLV) 0.2 $482k 22k 22.02
Coca-Cola Company (KO) 0.2 $479k 7.5k 63.61
Citigroup Com New (C) 0.2 $478k 11k 45.23
Flexshares Tr Iboxx 3r Targt (TDTT) 0.2 $478k 20k 23.52
United Parcel Service CL B (UPS) 0.2 $475k 2.7k 173.82
Vanguard Index Fds Mid Cap Etf (VO) 0.2 $472k 2.3k 203.81
Berkshire Hathaway Inc Del Cl A (BRK.A) 0.2 $469k 1.00 468711.00
Ford Motor Company (F) 0.2 $465k 40k 11.63
American Express Company (AXP) 0.2 $458k 3.1k 147.73
Iron Mountain (IRM) 0.2 $456k 9.2k 49.85
Vanguard Index Fds Growth Etf (VUG) 0.2 $454k 2.1k 213.11
Biontech Se Sponsored Ads (BNTX) 0.2 $451k 3.0k 150.22
American Centy Etf Tr Us Sml Cp Valu (AVUV) 0.2 $437k 5.9k 74.51
Nuveen Ins Ny Tx Fr Adv Mun (NRK) 0.2 $430k 42k 10.26
Crown Castle Intl (CCI) 0.2 $430k 3.2k 135.62
Cimpress Shs Euro (CMPR) 0.2 $425k 15k 27.61
Brookfield Asset Managmt Cl A Lmt Vtg Shs (BAM) 0.2 $424k 15k 28.62
Oracle Corporation (ORCL) 0.2 $412k 5.0k 81.74
Dow (DOW) 0.2 $403k 8.0k 50.39
Morgan Stanley Com New (MS) 0.2 $395k 4.6k 85.02
Vanguard Scottsdale Fds Shrt Trm Corp Bd (VCSH) 0.2 $391k 5.2k 75.19
Invesco Exch Traded Fd Tr Ii S&p500 Hdl Vol (SPHD) 0.2 $388k 8.9k 43.83
BP Sponsored Adr (BP) 0.2 $382k 11k 34.93
Dollar General (DG) 0.2 $370k 1.5k 246.25
Altria (MO) 0.2 $367k 8.0k 45.71
Goldman Sachs Etf Tr Access Invt Gr (GIGB) 0.1 $348k 7.9k 44.21
Intel Corporation (INTC) 0.1 $346k 13k 26.43
Prudential Financial (PRU) 0.1 $346k 3.5k 99.45
Brookfield Renewable Corp Cl A Sub Vtg (BEPC) 0.1 $343k 13k 27.51
Icahn Enterprises Depositary Unit (IEP) 0.1 $342k 6.8k 50.65
FedEx Corporation (FDX) 0.1 $338k 2.0k 173.22
Ishares Tr Rus Mid Cap Etf (IWR) 0.1 $337k 5.0k 67.45
Target Corporation (TGT) 0.1 $332k 2.2k 149.01
Calamos (CCD) 0.1 $331k 16k 20.49
Select Sector Spdr Tr Financial (XLF) 0.1 $327k 9.6k 34.20
Goldman Sachs Etf Tr Just Us Lrg Cp (JUST) 0.1 $317k 5.7k 55.26
Nrg Energy Com New (NRG) 0.1 $317k 9.9k 31.82
Kinder Morgan (KMI) 0.1 $310k 17k 18.08
General Electric Com New (GE) 0.1 $310k 3.7k 83.79
Flexshares Tr Qlt Div Def Idx (QDEF) 0.1 $309k 6.0k 51.45
First Tr Exchange-traded Cap Strength Etf (FTCS) 0.1 $307k 4.1k 74.94
Colgate-Palmolive Company (CL) 0.1 $306k 3.9k 78.80
Dupont De Nemours (DD) 0.1 $304k 4.4k 68.63
Caterpillar (CAT) 0.1 $300k 1.3k 239.62
Invesco Exchange Traded Fd T Hig Yld Eq Div (PEY) 0.1 $294k 14k 20.69
Flexshares Tr Cre Slct Bd Fd (BNDC) 0.1 $287k 13k 21.94
Corning Incorporated (GLW) 0.1 $286k 9.0k 31.94
Moderna (MRNA) 0.1 $286k 1.6k 179.62
Sealed Air (SEE) 0.1 $284k 5.7k 49.88
Flexshares Tr Us Qt Lw Vlty (QLV) 0.1 $281k 5.6k 50.27
New York Community Ban 0.1 $279k 33k 8.60
Illinois Tool Works (ITW) 0.1 $278k 1.3k 220.30
Wisdomtree Tr Yield Enhanced (SHAG) 0.1 $277k 5.9k 46.66
Cardinal Health (CAH) 0.1 $277k 3.6k 76.87
Goldman Sachs Etf Tr Access Inflati (GTIP) 0.1 $274k 5.7k 48.44
Wisdomtree Tr Floatng Rat Trea (USFR) 0.1 $273k 5.4k 50.27
Lowe's Companies (LOW) 0.1 $273k 1.4k 199.24
Adobe Systems Incorporated (ADBE) 0.1 $269k 800.00 336.53
Paypal Holdings (PYPL) 0.1 $267k 3.8k 71.22
Expeditors International of Washington (EXPD) 0.1 $260k 2.5k 103.92
Goldman Sachs Etf Tr Innovat Eq Etf (GINN) 0.1 $257k 6.3k 40.81
Flexshares Tr Hig Yld Vl Etf (HYGV) 0.1 $255k 6.4k 39.85
Inspire Med Sys (INSP) 0.1 $252k 1.0k 251.88
United Sts Commodity Index F Cm Rep Copp Fd (CPER) 0.1 $249k 11k 23.09
National Fuel Gas (NFG) 0.1 $247k 3.9k 63.30
Kroger (KR) 0.1 $241k 5.4k 44.58
Thermo Fisher Scientific (TMO) 0.1 $240k 435.00 550.74
Johnson Ctls Intl SHS (JCI) 0.1 $237k 3.7k 64.00
J P Morgan Exchange Traded F Betabuildrs Us (BBUS) 0.1 $235k 3.4k 68.54
Kraft Heinz (KHC) 0.1 $234k 5.8k 40.71
Coherent Corp (COHR) 0.1 $233k 6.6k 35.10
Wisdomtree Tr Itl Hdg Qtly Div (IHDG) 0.1 $233k 6.5k 35.63
J P Morgan Exchange Traded F Us Qualty Fctr (JQUA) 0.1 $231k 6.0k 38.75
Occidental Petroleum Corporation (OXY) 0.1 $229k 3.6k 62.99
Steris Shs Usd (STE) 0.1 $225k 1.2k 184.69
Travelers Companies (TRV) 0.1 $225k 1.2k 187.49
Invesco Exch Traded Fd Tr Ii S&p500 Low Vol (SPLV) 0.1 $221k 3.5k 63.91
Starbucks Corporation (SBUX) 0.1 $220k 2.2k 99.20
Waste Connections (WCN) 0.1 $219k 1.7k 132.48
Quanta Services (PWR) 0.1 $214k 1.5k 142.50
Hess (HES) 0.1 $213k 1.5k 141.82
Nuveen NY Municipal Value (NNY) 0.1 $205k 25k 8.26
Amgen (AMGN) 0.1 $202k 770.00 262.74
Hewlett Packard Enterprise (HPE) 0.1 $198k 12k 15.96
Energy Transfer Com Ut Ltd Ptn (ET) 0.1 $129k 11k 11.87
Eaton Vance New York Municipal Bond Fund (ENX) 0.1 $126k 14k 9.01
Haleon Spon Ads (HLN) 0.0 $96k 12k 8.00
Eaton Vance Tax-Managed Global Dive Eq (EXG) 0.0 $91k 12k 7.55
Pimco NY Muni Income Fund II (PNI) 0.0 $85k 11k 7.95
Nuveen Multi-Strategy Income & Growth (JPC) 0.0 $74k 10k 7.28