Willis Investment Counsel
Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are JNJ, MSFT, CSCO, LMT, TXN, and represent 15.21% of Willis Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: ACN (+$12M), HUBB (+$11M), META (+$11M), LLY (+$7.9M), SHW (+$7.8M), GD (+$6.3M), RSP (+$5.2M), GWW, FTNT, MRK.
- Started 12 new stock positions in VENU, SEGI, IEFA, IAU, TECH, MCK, HUBB, SHW, IVW, WFC. GLW, IJH.
- Reduced shares in these 10 stocks: AMAT (-$11M), , MSM (-$7.2M), SHEL (-$6.4M), MUR (-$5.4M), KVUE (-$5.1M), UPS, UI, LH, CAT.
- Sold out of its positions in MUR, FIZZ, TTE.
- Willis Investment Counsel was a net buyer of stock by $64M.
- Willis Investment Counsel has $1.8B in assets under management (AUM), dropping by 7.05%.
- Central Index Key (CIK): 0001310929
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Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 127 positions in its portfolio as reported in the September 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Johnson & Johnson (JNJ) | 3.7 | $67M | 360k | 185.42 |
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| Microsoft Corporation (MSFT) | 3.1 | $57M | 111k | 517.95 |
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| Cisco Systems (CSCO) | 3.1 | $56M | +2% | 819k | 68.42 |
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| Lockheed Martin Corporation (LMT) | 2.7 | $50M | +4% | 100k | 499.21 |
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| Texas Instruments Incorporated (TXN) | 2.6 | $48M | 262k | 183.73 |
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| Accenture (ACN) | 2.5 | $47M | +32% | 189k | 246.60 |
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| Pfizer (PFE) | 2.4 | $43M | 1.7M | 25.48 |
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| Home Depot (HD) | 2.3 | $43M | 106k | 405.19 |
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| Chubb (CB) | 2.3 | $43M | 151k | 282.25 |
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| Paychex (PAYX) | 2.2 | $41M | 321k | 126.76 |
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| Medtronic (MDT) | 2.1 | $38M | +5% | 402k | 95.24 |
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| Caterpillar (CAT) | 2.0 | $37M | -2% | 78k | 477.15 |
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| Tractor Supply Company (TSCO) | 2.0 | $37M | 645k | 56.87 |
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| Hershey Company (HSY) | 1.8 | $33M | 178k | 187.05 |
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| AFLAC Incorporated (AFL) | 1.8 | $33M | 294k | 111.70 |
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| Procter & Gamble Company (PG) | 1.8 | $32M | +5% | 210k | 153.65 |
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| Pepsi (PEP) | 1.7 | $32M | 227k | 140.44 |
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| Wal-Mart Stores (WMT) | 1.7 | $32M | 306k | 103.06 |
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| Quest Diagnostics Incorporated (DGX) | 1.6 | $29M | +10% | 152k | 190.58 |
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| Eaton (ETN) | 1.6 | $29M | 77k | 374.25 |
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| At&t (T) | 1.6 | $29M | 1.0M | 28.24 |
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| Clorox Company (CLX) | 1.6 | $29M | +4% | 232k | 123.30 |
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| BHP Billiton (BHP) | 1.5 | $28M | +10% | 504k | 55.75 |
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| Apple (AAPL) | 1.5 | $28M | 110k | 254.63 |
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| Merck & Co (MRK) | 1.4 | $26M | +19% | 314k | 83.93 |
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| Sanofi-Aventis SA (SNY) | 1.4 | $26M | +11% | 557k | 47.20 |
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| McDonald's Corporation (MCD) | 1.4 | $26M | +14% | 85k | 303.89 |
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| Exxon Mobil Corporation (XOM) | 1.4 | $26M | 226k | 112.75 |
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| Automatic Data Processing (ADP) | 1.4 | $25M | +7% | 86k | 293.50 |
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| Verizon Communications (VZ) | 1.4 | $25M | 563k | 43.95 |
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| JPMorgan Chase & Co. (JPM) | 1.3 | $25M | +13% | 78k | 315.43 |
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| Kimberly-Clark Corporation (KMB) | 1.3 | $25M | +5% | 197k | 124.34 |
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| ConocoPhillips (COP) | 1.3 | $24M | 251k | 94.59 |
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| Darden Restaurants (DRI) | 1.3 | $23M | +18% | 123k | 190.36 |
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| American Electric Power Company (AEP) | 1.3 | $23M | 204k | 112.50 |
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| General Dynamics Corporation (GD) | 1.2 | $23M | +38% | 67k | 341.00 |
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| Generac Holdings (GNRC) | 1.2 | $22M | 130k | 167.40 |
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| Lowe's Companies (LOW) | 1.1 | $21M | +6% | 83k | 251.31 |
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| 3M Company (MMM) | 1.1 | $21M | 134k | 155.18 |
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| Duke Energy (DUK) | 1.1 | $20M | +6% | 160k | 123.75 |
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| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.1 | $20M | -24% | 274k | 71.53 |
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| NVIDIA Corporation (NVDA) | 1.1 | $19M | 104k | 186.58 |
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| Genuine Parts Company (GPC) | 1.1 | $19M | 139k | 138.60 |
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| United Parcel Service (UPS) | 1.0 | $19M | -12% | 229k | 83.53 |
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| Emerson Electric (EMR) | 1.0 | $18M | 140k | 131.18 |
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| American Express Company (AXP) | 1.0 | $18M | 54k | 332.16 |
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| Valero Energy Corporation (VLO) | 1.0 | $18M | 105k | 170.26 |
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| Labcorp Holdings (LH) | 1.0 | $18M | -7% | 61k | 287.06 |
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| T. Rowe Price (TROW) | 0.9 | $16M | 158k | 102.64 |
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| Deere & Company (DE) | 0.9 | $16M | 34k | 457.26 |
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| Chevron Corporation (CVX) | 0.8 | $16M | +23% | 100k | 155.29 |
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| Fortinet (FTNT) | 0.8 | $15M | +40% | 183k | 84.08 |
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| Eli Lilly & Co. (LLY) | 0.8 | $15M | +109% | 20k | 763.00 |
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| W.W. Grainger (GWW) | 0.8 | $15M | +49% | 16k | 952.96 |
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| Abbott Laboratories (ABT) | 0.8 | $14M | 107k | 133.94 |
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| Keysight Technologies (KEYS) | 0.7 | $13M | 76k | 174.92 |
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| MasterCard Incorporated (MA) | 0.7 | $13M | 23k | 568.81 |
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| Alphabet Inc Class A cs (GOOGL) | 0.7 | $12M | 50k | 243.10 |
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| Applied Materials (AMAT) | 0.7 | $12M | -46% | 60k | 204.74 |
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| Facebook Inc cl a (META) | 0.6 | $12M | +1413% | 16k | 734.38 |
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| Target Corporation (TGT) | 0.6 | $12M | 128k | 89.70 |
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| Vanguard Small-Cap Value ETF (VBR) | 0.6 | $11M | 54k | 208.71 |
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| Hubbell (HUBB) | 0.6 | $11M | NEW | 26k | 430.31 |
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| Zoetis Inc Cl A (ZTS) | 0.6 | $11M | 74k | 146.32 |
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| Kenvue (KVUE) | 0.6 | $11M | -32% | 656k | 16.23 |
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| Ross Stores (ROST) | 0.6 | $11M | 69k | 152.39 |
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| Reinsurance Group of America (RGA) | 0.6 | $10M | 53k | 192.13 |
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| Intel Corporation (INTC) | 0.5 | $9.8M | -3% | 293k | 33.55 |
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| Waters Corporation (WAT) | 0.5 | $9.5M | 32k | 299.81 |
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| Invesco S&p 500 Equal Weight Etf (RSP) | 0.5 | $9.5M | +119% | 50k | 189.70 |
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| Sherwin-Williams Company (SHW) | 0.4 | $7.8M | NEW | 22k | 346.26 |
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| Medpace Hldgs (MEDP) | 0.4 | $6.4M | 13k | 514.16 |
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| Adobe Systems Incorporated (ADBE) | 0.3 | $6.0M | 17k | 352.75 |
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| FactSet Research Systems (FDS) | 0.3 | $5.9M | 21k | 286.49 |
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| Frontdoor (FTDR) | 0.2 | $3.6M | +2% | 54k | 67.29 |
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| Sterling Construction Company (STRL) | 0.2 | $3.6M | -2% | 11k | 339.68 |
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| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.2 | $3.3M | 31k | 109.68 |
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| Qualys (QLYS) | 0.2 | $3.1M | 23k | 132.33 |
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| Gildan Activewear Inc Com Cad (GIL) | 0.2 | $3.0M | 53k | 57.80 |
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| Donaldson Company (DCI) | 0.2 | $2.9M | +2% | 35k | 81.85 |
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| A. O. Smith Corporation (AOS) | 0.1 | $2.4M | +2% | 32k | 73.41 |
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| MSC Industrial Direct (MSM) | 0.1 | $2.3M | -75% | 26k | 92.14 |
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| CSG Systems International (CSGS) | 0.1 | $2.3M | +3% | 36k | 64.38 |
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| National Resh Corp cl a (NRC) | 0.1 | $2.3M | 180k | 12.78 |
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| Liquidity Services (LQDT) | 0.1 | $2.3M | +2% | 84k | 27.43 |
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| Evertec (EVTC) | 0.1 | $2.1M | +2% | 64k | 33.78 |
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| Paycom Software (PAYC) | 0.1 | $2.1M | +3% | 9.9k | 208.14 |
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| Hexcel Corporation (HXL) | 0.1 | $1.8M | +2% | 29k | 62.70 |
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| Ubiquiti (UI) | 0.1 | $1.7M | -46% | 2.6k | 660.58 |
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| Verisign (VRSN) | 0.1 | $1.5M | +2% | 5.4k | 279.57 |
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| Lamar Advertising Co-a (LAMR) | 0.1 | $1.5M | +112% | 12k | 122.42 |
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| John Bean Technologies Corporation (JBTM) | 0.1 | $1.5M | -13% | 11k | 140.45 |
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| Maxcyte (MXCT) | 0.1 | $1.4M | +126% | 863k | 1.58 |
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| Toro Company (TTC) | 0.1 | $1.3M | +2% | 18k | 76.20 |
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| iShares Core S&P MID-CAP ETF Etf (IJH) | 0.1 | $1.1M | NEW | 16k | 65.26 |
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| Dolby Laboratories (DLB) | 0.1 | $953k | +2% | 13k | 72.37 |
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| Zebra Technologies (ZBRA) | 0.1 | $931k | +2% | 3.1k | 297.16 |
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| Coca-Cola Company (KO) | 0.0 | $893k | +22% | 14k | 66.32 |
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| Jack Henry & Associates (JKHY) | 0.0 | $871k | +2% | 5.8k | 148.93 |
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| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $754k | 2.6k | 293.74 |
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| Atkore Intl (ATKR) | 0.0 | $731k | 12k | 62.74 |
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| Bio-techne Corporation (TECH) | 0.0 | $615k | NEW | 11k | 55.63 |
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| PAR Technology Corporation (PAR) | 0.0 | $587k | 15k | 39.58 |
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| iShares S&P 100 Index (OEF) | 0.0 | $551k | -7% | 1.7k | 332.84 |
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| International Business Machines (IBM) | 0.0 | $545k | +15% | 1.9k | 282.13 |
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| Venu Hldg Corp (VENU) | 0.0 | $480k | NEW | 38k | 12.81 |
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| Vanguard S&p 500 Etf idx (VOO) | 0.0 | $470k | +97% | 767.00 | 612.38 |
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| Avery Dennison Corporation (AVY) | 0.0 | $464k | 2.9k | 162.17 |
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| WisdomTree Total Dividend Fund (DTD) | 0.0 | $440k | 5.2k | 84.00 |
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| Southern Company (SO) | 0.0 | $421k | -2% | 4.4k | 94.77 |
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| Alphabet Inc Class C cs (GOOG) | 0.0 | $314k | 1.3k | 243.55 |
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| Capital One Financial (COF) | 0.0 | $289k | -9% | 1.4k | 212.58 |
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| Qxo (QXO) | 0.0 | $286k | 15k | 19.06 |
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| Abbvie (ABBV) | 0.0 | $275k | +4% | 1.2k | 231.54 |
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| Vanguard Total Stock Market ETF (VTI) | 0.0 | $271k | -3% | 824.00 | 328.25 |
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| Suno (SUN) | 0.0 | $244k | 4.9k | 50.01 |
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| Wells Fargo & Company (WFC) | 0.0 | $235k | NEW | 2.8k | 83.82 |
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| iShares S&P 500 Growth Index (IVW) | 0.0 | $233k | NEW | 1.9k | 120.72 |
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| Ishares Core MSCI EAFE ETF Etf (IEFA) | 0.0 | $230k | NEW | 2.6k | 87.31 |
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| Corning Incorporated (GLW) | 0.0 | $226k | NEW | 2.8k | 82.03 |
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| Summit Therapeutics (SMMT) | 0.0 | $207k | 10k | 20.66 |
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| McKesson Corporation (MCK) | 0.0 | $202k | NEW | 262.00 | 772.13 |
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| iShares Gold Trust (IAU) | 0.0 | $200k | NEW | 2.8k | 72.77 |
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| Flowers Foods (FLO) | 0.0 | $134k | 10k | 13.05 |
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| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $3.9k | 10k | 0.38 |
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| Sycamore Entertainment Group (SEGI) | 0.0 | $9.652500 | NEW | 19k | 0.00 |
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| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
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Past Filings by Willis Investment Counsel
SEC 13F filings are viewable for Willis Investment Counsel going back to 2010
- Willis Investment Counsel 2025 Q3 filed Nov. 5, 2025
- Willis Investment Counsel 2025 Q2 filed Aug. 12, 2025
- Willis Investment Counsel 2025 Q1 filed April 16, 2025
- Willis Investment Counsel 2024 Q4 filed Jan. 24, 2025
- Willis Investment Counsel 2024 Q3 filed Oct. 11, 2024
- Willis Investment Counsel 2024 Q2 filed July 24, 2024
- Willis Investment Counsel 2024 Q1 filed April 24, 2024
- Willis Investment Counsel 2023 Q1 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q2 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q3 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q4 filed Jan. 11, 2024
- Willis Investment Counsel 2023 Q3 filed Oct. 17, 2023
- Willis Investment Counsel 2023 Q2 filed July 11, 2023
- Willis Investment Counsel 2023 Q1 filed April 18, 2023
- Willis Investment Counsel 2022 Q4 filed Jan. 18, 2023
- Willis Investment Counsel 2022 Q3 filed Oct. 12, 2022