Willis Investment Counsel
Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are CSCO, JNJ, TXN, MSFT, PAYX, and represent 15.66% of Willis Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: TSCO (+$19M), FDS (+$7.8M), ZTS (+$7.5M), HSY (+$7.5M), TGT, JNJ, PFE, LMT, VZ, DRI.
- Started 3 new stock positions in LAMR, RSP, ZTS.
- Reduced shares in these 9 stocks: AAP, BHP, MOS, OEF, TTE, NRC, JPM, DTD, PG.
- Willis Investment Counsel was a net buyer of stock by $67M.
- Willis Investment Counsel has $1.5B in assets under management (AUM), dropping by -0.93%.
- Central Index Key (CIK): 0001310929
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Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 116 positions in its portfolio as reported in the December 2024 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Cisco Systems (CSCO) | 3.5 | $53M | 891k | 59.20 |
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| Johnson & Johnson (JNJ) | 3.1 | $48M | +7% | 332k | 144.62 |
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| Texas Instruments Incorporated (TXN) | 3.1 | $47M | 253k | 187.51 |
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| Microsoft Corporation (MSFT) | 3.0 | $47M | +2% | 110k | 421.50 |
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| Paychex (PAYX) | 2.9 | $44M | 315k | 140.22 |
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| Lockheed Martin Corporation (LMT) | 2.8 | $42M | +4% | 87k | 485.94 |
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| Chubb (CB) | 2.7 | $41M | 147k | 276.30 |
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| Accenture (ACN) | 2.7 | $41M | 116k | 351.79 |
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| Home Depot (HD) | 2.5 | $38M | 97k | 388.99 |
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| Pfizer (PFE) | 2.5 | $38M | +9% | 1.4M | 26.53 |
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| Wal-Mart Stores (WMT) | 2.3 | $35M | 385k | 90.35 |
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| Clorox Company (CLX) | 2.0 | $30M | 186k | 162.41 |
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| Pepsi (PEP) | 2.0 | $30M | 196k | 152.06 |
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| Verizon Communications (VZ) | 1.9 | $29M | +6% | 725k | 39.99 |
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| AFLAC Incorporated (AFL) | 1.9 | $28M | 274k | 103.44 |
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| Medtronic (MDT) | 1.9 | $28M | 354k | 79.88 |
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| FactSet Research Systems (FDS) | 1.8 | $28M | +38% | 58k | 480.28 |
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| Apple (AAPL) | 1.8 | $28M | 111k | 250.42 |
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| Caterpillar (CAT) | 1.8 | $27M | 74k | 362.76 |
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| T. Rowe Price (TROW) | 1.6 | $25M | 221k | 113.09 |
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| Applied Materials (AMAT) | 1.6 | $24M | 148k | 162.63 |
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| Hershey Company (HSY) | 1.6 | $24M | +46% | 141k | 169.35 |
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| Tractor Supply Company (TSCO) | 1.6 | $24M | +403% | 447k | 53.06 |
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| Alphabet Inc Class A cs (GOOGL) | 1.5 | $23M | 121k | 189.30 |
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| At&t (T) | 1.5 | $23M | 998k | 22.77 |
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| Exxon Mobil Corporation (XOM) | 1.5 | $23M | 209k | 107.57 |
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| ConocoPhillips (COP) | 1.5 | $22M | 224k | 99.17 |
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| United Parcel Service (UPS) | 1.4 | $22M | 172k | 126.10 |
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| Kimberly-Clark Corporation (KMB) | 1.4 | $22M | 164k | 131.04 |
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| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.4 | $21M | 339k | 62.65 |
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| Eaton (ETN) | 1.3 | $21M | 62k | 331.87 |
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| Automatic Data Processing (ADP) | 1.3 | $20M | 70k | 292.73 |
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| NVIDIA Corporation (NVDA) | 1.3 | $20M | 150k | 134.29 |
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| BHP Billiton (BHP) | 1.3 | $20M | -2% | 403k | 48.83 |
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| Kenvue (KVUE) | 1.2 | $19M | 889k | 21.35 |
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| McDonald's Corporation (MCD) | 1.2 | $19M | 65k | 289.89 |
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| Merck & Co (MRK) | 1.2 | $19M | 188k | 99.48 |
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| Quest Diagnostics Incorporated (DGX) | 1.2 | $18M | 120k | 150.86 |
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| Darden Restaurants (DRI) | 1.1 | $17M | +11% | 93k | 186.69 |
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| Lowe's Companies (LOW) | 1.1 | $17M | 69k | 246.80 |
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| Generac Holdings (GNRC) | 1.1 | $17M | +2% | 108k | 155.05 |
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| American Express Company (AXP) | 1.1 | $16M | +2% | 54k | 296.79 |
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| 3M Company (MMM) | 1.0 | $16M | 122k | 129.09 |
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| Target Corporation (TGT) | 1.0 | $16M | +30% | 115k | 135.18 |
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| Emerson Electric (EMR) | 1.0 | $15M | 123k | 123.93 |
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| Labcorp Holdings (LH) | 1.0 | $15M | 66k | 229.32 |
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| Procter & Gamble Company (PG) | 1.0 | $15M | 89k | 167.65 |
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| JPMorgan Chase & Co. (JPM) | 0.9 | $15M | 60k | 239.71 |
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| American Electric Power Company (AEP) | 0.9 | $14M | 156k | 92.23 |
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| Genuine Parts Company (GPC) | 0.9 | $14M | 122k | 116.76 |
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| A. O. Smith Corporation (AOS) | 0.9 | $14M | 205k | 68.21 |
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| Deere & Company (DE) | 0.8 | $13M | 30k | 423.70 |
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| Fortinet (FTNT) | 0.8 | $12M | 129k | 94.48 |
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| Keysight Technologies (KEYS) | 0.8 | $12M | +2% | 76k | 160.63 |
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| Duke Energy (DUK) | 0.8 | $12M | 111k | 107.74 |
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| Waters Corporation (WAT) | 0.8 | $12M | +3% | 32k | 370.98 |
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| Reinsurance Group of America (RGA) | 0.7 | $11M | +2% | 53k | 213.63 |
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| Sanofi-Aventis SA (SNY) | 0.7 | $11M | 236k | 48.23 |
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| General Dynamics Corporation (GD) | 0.7 | $11M | 43k | 263.49 |
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| Chevron Corporation (CVX) | 0.7 | $10M | 72k | 144.84 |
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| MasterCard Incorporated (MA) | 0.6 | $9.0M | 17k | 526.57 |
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| Ross Stores (ROST) | 0.5 | $7.7M | 51k | 151.27 |
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| Zoetis Inc Cl A (ZTS) | 0.5 | $7.5M | NEW | 46k | 162.93 |
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| Murphy Oil Corporation (MUR) | 0.5 | $7.5M | 247k | 30.26 |
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| Adobe Systems Incorporated (ADBE) | 0.5 | $7.4M | +4% | 17k | 444.68 |
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| Valero Energy Corporation (VLO) | 0.5 | $7.2M | 59k | 122.59 |
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| MSC Industrial Direct (MSM) | 0.4 | $6.7M | +2% | 90k | 74.69 |
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| Intel Corporation (INTC) | 0.4 | $6.0M | 301k | 20.05 |
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| Total (TTE) | 0.4 | $5.6M | 102k | 54.50 |
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| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $5.2M | +7% | 26k | 198.18 |
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| Fortrea Hldgs (FTRE) | 0.2 | $3.5M | 186k | 18.65 |
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| Mosaic (MOS) | 0.2 | $3.1M | -11% | 128k | 24.58 |
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| Medpace Hldgs (MEDP) | 0.2 | $2.7M | 8.1k | 332.23 |
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| Frontdoor (FTDR) | 0.2 | $2.6M | 47k | 54.67 |
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| Advance Auto Parts (AAP) | 0.1 | $2.0M | -41% | 43k | 47.29 |
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| Liquidity Services (LQDT) | 0.1 | $1.7M | 52k | 32.29 |
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| Maxcyte (MXCT) | 0.1 | $1.7M | 406k | 4.16 |
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| Gildan Activewear Inc Com Cad (GIL) | 0.1 | $1.7M | 35k | 47.05 |
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| Qualys (QLYS) | 0.1 | $1.5M | +4% | 11k | 140.22 |
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| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.1 | $1.4M | +2% | 16k | 82.35 |
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| Donaldson Company (DCI) | 0.1 | $1.3M | +2% | 19k | 67.35 |
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| Sterling Construction Company (STRL) | 0.1 | $1.3M | 7.5k | 168.45 |
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| Evertec (EVTC) | 0.1 | $1.2M | +37% | 35k | 34.53 |
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| Ubiquiti (UI) | 0.1 | $1.1M | +3% | 3.4k | 331.93 |
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| Hexcel Corporation (HXL) | 0.1 | $1.1M | +2% | 17k | 62.70 |
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| National Resh Corp cl a (NRC) | 0.1 | $975k | 55k | 17.64 |
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| John Bean Technologies Corporation | 0.1 | $972k | 7.7k | 127.10 |
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| Paycom Software (PAYC) | 0.1 | $901k | +3% | 4.4k | 204.97 |
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| Invesco S&p 500 Equal Weight Etf (RSP) | 0.1 | $857k | NEW | 4.9k | 175.23 |
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| CSG Systems International (CSGS) | 0.1 | $832k | +4% | 16k | 51.11 |
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| PAR Technology Corporation (PAR) | 0.0 | $729k | 10k | 72.67 |
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| Coca-Cola Company (KO) | 0.0 | $687k | 11k | 62.26 |
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| Berkshire Hathaway (BRK.A) | 0.0 | $681k | 1.00 | 680920.00 |
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| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $678k | +12% | 2.6k | 264.13 |
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| Jack Henry & Associates (JKHY) | 0.0 | $640k | 3.7k | 175.30 |
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| Capital One Financial (COF) | 0.0 | $542k | 3.0k | 178.32 |
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| iShares S&P 100 Index (OEF) | 0.0 | $514k | -3% | 1.8k | 288.85 |
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| Dolby Laboratories (DLB) | 0.0 | $481k | +3% | 6.2k | 78.10 |
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| Verisign (VRSN) | 0.0 | $458k | +12% | 2.2k | 206.96 |
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| Atkore Intl (ATKR) | 0.0 | $447k | +3% | 5.4k | 83.45 |
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| WisdomTree Total Dividend Fund (DTD) | 0.0 | $398k | 5.2k | 75.86 |
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| Lamar Advertising Co-a (LAMR) | 0.0 | $369k | NEW | 3.0k | 121.74 |
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| Toro Company (TTC) | 0.0 | $364k | +10% | 4.5k | 80.10 |
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| International Business Machines (IBM) | 0.0 | $337k | 1.5k | 219.78 |
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| Southern Company (SO) | 0.0 | $294k | 3.6k | 82.32 |
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| National Beverage (FIZZ) | 0.0 | $275k | +2% | 6.4k | 42.67 |
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| Suno (SUN) | 0.0 | $251k | 4.9k | 51.44 |
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| Alphabet Inc Class C cs (GOOG) | 0.0 | $246k | +3% | 1.3k | 190.44 |
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| Vanguard Total Stock Market ETF (VTI) | 0.0 | $242k | +2% | 835.00 | 289.85 |
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| Qxo (QXO) | 0.0 | $239k | 15k | 15.90 |
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| iShares Russell 2000 Value Index (IWN) | 0.0 | $230k | 1.4k | 164.17 |
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| Flowers Foods (FLO) | 0.0 | $213k | 10k | 20.66 |
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| Abbvie (ABBV) | 0.0 | $205k | 1.2k | 177.70 |
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| Summit Therapeutics (SMMT) | 0.0 | $179k | 10k | 17.84 |
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| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $4.7k | 10k | 0.46 |
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| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
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Past Filings by Willis Investment Counsel
SEC 13F filings are viewable for Willis Investment Counsel going back to 2010
- Willis Investment Counsel 2024 Q4 filed Jan. 24, 2025
- Willis Investment Counsel 2024 Q3 filed Oct. 11, 2024
- Willis Investment Counsel 2024 Q2 filed July 24, 2024
- Willis Investment Counsel 2024 Q1 filed April 24, 2024
- Willis Investment Counsel 2023 Q1 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q2 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q3 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q4 filed Jan. 11, 2024
- Willis Investment Counsel 2023 Q3 filed Oct. 17, 2023
- Willis Investment Counsel 2023 Q2 filed July 11, 2023
- Willis Investment Counsel 2023 Q1 filed April 18, 2023
- Willis Investment Counsel 2022 Q4 filed Jan. 18, 2023
- Willis Investment Counsel 2022 Q3 filed Oct. 12, 2022
- Willis Investment Counsel 2022 Q2 filed Aug. 8, 2022
- Willis Investment Counsel 2022 Q1 filed May 16, 2022
- Willis Investment Counsel 2021 Q4 filed Feb. 14, 2022