Willis Investment Counsel
Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are JNJ, CSCO, MSFT, ACN, CB, and represent 15.21% of Willis Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: WM (+$15M), ABT (+$12M), ADBE (+$8.3M), VBR (+$5.2M), ZTS, RSP, SNY, JKHY, PAYC, GNRC.
- Started 4 new stock positions in ALGN, AMZN, WM, PZZA.
- Reduced shares in these 10 stocks: CLX, LMT, UPS, BHP, MEDP, TGT, VZ, MDT, TROW, AAPL.
- Sold out of its position in SEGI.
- Willis Investment Counsel was a net buyer of stock by $97M.
- Willis Investment Counsel has $1.9B in assets under management (AUM), dropping by 5.84%.
- Central Index Key (CIK): 0001310929
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Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 130 positions in its portfolio as reported in the December 2025 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Johnson & Johnson (JNJ) | 3.9 | $76M | 365k | 206.95 |
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| Cisco Systems (CSCO) | 3.3 | $64M | 833k | 77.03 |
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| Microsoft Corporation (MSFT) | 2.8 | $55M | +2% | 113k | 483.62 |
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| Accenture (ACN) | 2.7 | $52M | +2% | 194k | 268.30 |
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| Chubb (CB) | 2.5 | $48M | 153k | 312.12 |
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| Texas Instruments Incorporated (TXN) | 2.4 | $46M | 266k | 173.49 |
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| Caterpillar (CAT) | 2.4 | $46M | +2% | 80k | 572.87 |
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| Lockheed Martin Corporation (LMT) | 2.4 | $46M | -5% | 94k | 483.67 |
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| Pfizer (PFE) | 2.2 | $43M | 1.7M | 24.90 |
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| Medtronic (MDT) | 2.0 | $38M | 397k | 96.06 |
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| Home Depot (HD) | 1.9 | $37M | 107k | 344.10 |
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| Paychex (PAYX) | 1.9 | $37M | 327k | 112.18 |
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| Wal-Mart Stores (WMT) | 1.8 | $34M | 306k | 111.41 |
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| Tractor Supply Company (TSCO) | 1.8 | $34M | +5% | 678k | 50.01 |
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| AFLAC Incorporated (AFL) | 1.7 | $33M | +2% | 301k | 110.27 |
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| Merck & Co (MRK) | 1.7 | $33M | 314k | 105.26 |
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| Hershey Company (HSY) | 1.7 | $33M | 181k | 181.98 |
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| Pepsi (PEP) | 1.7 | $33M | 229k | 143.52 |
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| Procter & Gamble Company (PG) | 1.6 | $30M | 210k | 143.31 |
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| Apple (AAPL) | 1.5 | $30M | 110k | 271.86 |
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| Sanofi-Aventis SA (SNY) | 1.5 | $29M | +8% | 604k | 48.46 |
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| BHP Billiton (BHP) | 1.5 | $29M | -5% | 475k | 60.37 |
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| Exxon Mobil Corporation (XOM) | 1.4 | $28M | 229k | 120.34 |
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| Quest Diagnostics Incorporated (DGX) | 1.4 | $26M | 152k | 173.53 |
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| McDonald's Corporation (MCD) | 1.3 | $26M | 85k | 305.63 |
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| At&t (T) | 1.3 | $25M | 1.0M | 24.84 |
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| JPMorgan Chase & Co. (JPM) | 1.3 | $25M | 78k | 322.22 |
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| Abbott Laboratories (ABT) | 1.3 | $25M | +86% | 199k | 125.29 |
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| Eaton (ETN) | 1.3 | $25M | 77k | 318.51 |
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| ConocoPhillips (COP) | 1.2 | $24M | +2% | 257k | 93.61 |
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| American Electric Power Company (AEP) | 1.2 | $24M | 204k | 115.31 |
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| Darden Restaurants (DRI) | 1.2 | $23M | 123k | 184.02 |
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| Eli Lilly & Co. (LLY) | 1.2 | $23M | +5% | 21k | 1074.68 |
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| General Dynamics Corporation (GD) | 1.2 | $23M | 67k | 336.66 |
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| Verizon Communications (VZ) | 1.2 | $22M | -2% | 550k | 40.73 |
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| Automatic Data Processing (ADP) | 1.1 | $22M | 86k | 257.23 |
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| 3M Company (MMM) | 1.1 | $22M | 136k | 160.10 |
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| American Express Company (AXP) | 1.1 | $21M | +5% | 57k | 369.95 |
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| United Parcel Service (UPS) | 1.1 | $21M | -8% | 210k | 99.19 |
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| Clorox Company (CLX) | 1.1 | $21M | -11% | 205k | 100.83 |
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| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.1 | $20M | 277k | 73.48 |
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| NVIDIA Corporation (NVDA) | 1.0 | $20M | +4% | 109k | 186.50 |
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| Lowe's Companies (LOW) | 1.0 | $20M | 83k | 241.16 |
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| Kimberly-Clark Corporation (KMB) | 1.0 | $20M | 197k | 100.89 |
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| Generac Holdings (GNRC) | 1.0 | $20M | +10% | 143k | 136.37 |
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| Duke Energy (DUK) | 1.0 | $19M | 160k | 117.21 |
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| Emerson Electric (EMR) | 1.0 | $19M | 140k | 132.72 |
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| Genuine Parts Company (GPC) | 0.9 | $17M | 139k | 122.96 |
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| Valero Energy Corporation (VLO) | 0.9 | $17M | 105k | 162.79 |
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| Vanguard Small-Cap Value ETF (VBR) | 0.9 | $17M | +44% | 79k | 211.79 |
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| W.W. Grainger (GWW) | 0.9 | $17M | +5% | 17k | 1009.05 |
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| Alphabet Inc Class A cs (GOOGL) | 0.8 | $16M | +3% | 52k | 313.00 |
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| Keysight Technologies (KEYS) | 0.8 | $16M | +5% | 81k | 203.19 |
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| Labcorp Holdings (LH) | 0.8 | $16M | +6% | 65k | 250.88 |
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| Deere & Company (DE) | 0.8 | $16M | 34k | 465.57 |
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| Applied Materials (AMAT) | 0.8 | $16M | +3% | 62k | 256.99 |
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| T. Rowe Price (TROW) | 0.8 | $16M | 155k | 102.38 |
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| Fortinet (FTNT) | 0.8 | $15M | +5% | 194k | 79.41 |
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| Chevron Corporation (CVX) | 0.8 | $15M | 100k | 152.41 |
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| Waste Management (WM) | 0.8 | $15M | NEW | 69k | 219.71 |
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| Adobe Systems Incorporated (ADBE) | 0.7 | $14M | +138% | 41k | 349.99 |
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| MasterCard Incorporated (MA) | 0.7 | $14M | +5% | 25k | 570.88 |
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| Zoetis Inc Cl A (ZTS) | 0.7 | $13M | +40% | 104k | 125.82 |
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| Ross Stores (ROST) | 0.7 | $13M | +5% | 73k | 180.14 |
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| Waters Corporation (WAT) | 0.7 | $13M | +4% | 33k | 379.83 |
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| Invesco S&p 500 Equal Weight Etf (RSP) | 0.6 | $13M | +31% | 66k | 191.56 |
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| Hubbell (HUBB) | 0.6 | $12M | +5% | 28k | 444.11 |
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| Reinsurance Group of America (RGA) | 0.6 | $12M | +5% | 56k | 203.46 |
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| Facebook Inc cl a (META) | 0.6 | $11M | +7% | 17k | 660.09 |
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| Kenvue (KVUE) | 0.6 | $11M | 656k | 17.25 |
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| Intel Corporation (INTC) | 0.6 | $11M | +3% | 304k | 36.90 |
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| Target Corporation (TGT) | 0.6 | $11M | -10% | 115k | 97.75 |
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| Sherwin-Williams Company (SHW) | 0.4 | $7.7M | +6% | 24k | 324.03 |
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| FactSet Research Systems (FDS) | 0.3 | $6.7M | +11% | 23k | 290.19 |
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| Medpace Hldgs (MEDP) | 0.3 | $5.4M | -23% | 9.6k | 561.65 |
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| Gildan Activewear Inc Com Cad (GIL) | 0.3 | $4.9M | +48% | 78k | 62.46 |
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| Sterling Construction Company (STRL) | 0.2 | $4.7M | +47% | 15k | 306.23 |
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| Donaldson Company (DCI) | 0.2 | $4.7M | +49% | 53k | 88.66 |
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| Frontdoor (FTDR) | 0.2 | $4.3M | +40% | 75k | 57.69 |
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| Qualys (QLYS) | 0.2 | $4.3M | +39% | 33k | 132.90 |
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| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.2 | $4.3M | +40% | 43k | 100.22 |
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| CSG Systems International (CSGS) | 0.2 | $4.1M | +48% | 54k | 76.69 |
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| Liquidity Services (LQDT) | 0.2 | $3.8M | +49% | 125k | 30.31 |
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| Paycom Software (PAYC) | 0.2 | $3.5M | +122% | 22k | 159.36 |
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| National Resh Corp cl a (NRC) | 0.2 | $3.4M | 183k | 18.77 |
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| Jack Henry & Associates (JKHY) | 0.2 | $3.2M | +201% | 18k | 182.48 |
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| MSC Industrial Direct (MSM) | 0.2 | $3.2M | +48% | 38k | 84.10 |
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| Hexcel Corporation (HXL) | 0.2 | $3.1M | +42% | 41k | 73.90 |
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| A. O. Smith Corporation (AOS) | 0.2 | $3.0M | +41% | 46k | 66.88 |
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| Evertec (EVTC) | 0.1 | $2.6M | +42% | 90k | 29.09 |
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| Atkore Intl (ATKR) | 0.1 | $2.5M | +237% | 39k | 63.25 |
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| PAR Technology Corporation (PAR) | 0.1 | $2.3M | +335% | 65k | 36.28 |
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| Lamar Advertising Co-a (LAMR) | 0.1 | $2.3M | +50% | 18k | 126.58 |
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| Zebra Technologies (ZBRA) | 0.1 | $2.3M | +201% | 9.5k | 242.82 |
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| Verisign (VRSN) | 0.1 | $2.1M | +57% | 8.5k | 242.95 |
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| Toro Company (TTC) | 0.1 | $2.0M | +46% | 26k | 78.72 |
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| Ubiquiti (UI) | 0.1 | $2.0M | +39% | 3.6k | 553.35 |
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| Avery Dennison Corporation (AVY) | 0.1 | $1.8M | +244% | 9.9k | 181.88 |
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| John Bean Technologies Corporation (JBTM) | 0.1 | $1.6M | 11k | 150.67 |
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| Maxcyte (MXCT) | 0.1 | $1.3M | 863k | 1.55 |
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| Papa John's Int'l (PZZA) | 0.1 | $1.3M | NEW | 35k | 38.49 |
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| Dolby Laboratories (DLB) | 0.1 | $1.2M | +46% | 19k | 64.22 |
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| iShares Core S&P MID-CAP ETF Etf (IJH) | 0.1 | $1.1M | 16k | 66.00 |
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| Bio-techne Corporation (TECH) | 0.0 | $953k | +46% | 16k | 58.81 |
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| Align Technology (ALGN) | 0.0 | $941k | NEW | 6.0k | 156.15 |
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| Coca-Cola Company (KO) | 0.0 | $888k | -5% | 13k | 69.91 |
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| Venu Hldg Corp (VENU) | 0.0 | $884k | +179% | 105k | 8.42 |
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| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $745k | 2.6k | 290.22 |
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| International Business Machines (IBM) | 0.0 | $572k | 1.9k | 296.23 |
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| iShares S&P 100 Index (OEF) | 0.0 | $567k | 1.7k | 342.97 |
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| Vanguard S&P 500 ETF Etf (VOO) | 0.0 | $500k | +3% | 797.00 | 627.13 |
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| Vanguard Total Stock Market ETF (VTI) | 0.0 | $434k | +56% | 1.3k | 335.32 |
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| WisdomTree Total Dividend Fund (DTD) | 0.0 | $430k | -3% | 5.1k | 84.88 |
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| Alphabet Inc Class C cs (GOOG) | 0.0 | $405k | 1.3k | 313.80 |
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| Southern Company (SO) | 0.0 | $388k | 4.4k | 87.20 |
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| Qxo (QXO) | 0.0 | $386k | +33% | 20k | 19.29 |
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| Capital One Financial (COF) | 0.0 | $312k | -5% | 1.3k | 242.36 |
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| Amazon (AMZN) | 0.0 | $311k | NEW | 1.3k | 230.82 |
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| Wells Fargo & Company (WFC) | 0.0 | $261k | 2.8k | 93.20 |
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| Suno (SUN) | 0.0 | $256k | 4.9k | 52.41 |
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| Abbvie (ABBV) | 0.0 | $243k | -10% | 1.1k | 228.49 |
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| Corning Incorporated (GLW) | 0.0 | $241k | 2.8k | 87.56 |
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| Ishares S&p 500 Growth Index F Etf (IVW) | 0.0 | $238k | 1.9k | 123.26 |
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| Ishares Core MSCI EAFE ETF Etf (IEFA) | 0.0 | $236k | 2.6k | 89.46 |
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| iShares Gold Trust (IAU) | 0.0 | $223k | 2.8k | 81.17 |
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| McKesson Corporation (MCK) | 0.0 | $215k | 262.00 | 820.60 |
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| Summit Therapeutics (SMMT) | 0.0 | $182k | +3% | 10k | 17.49 |
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| Flowers Foods (FLO) | 0.0 | $112k | 10k | 10.88 |
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| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $3.8k | 10k | 0.36 |
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| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
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Past Filings by Willis Investment Counsel
SEC 13F filings are viewable for Willis Investment Counsel going back to 2010
- Willis Investment Counsel 2025 Q4 filed Jan. 22, 2026
- Willis Investment Counsel 2025 Q3 filed Nov. 5, 2025
- Willis Investment Counsel 2025 Q2 filed Aug. 12, 2025
- Willis Investment Counsel 2025 Q1 filed April 16, 2025
- Willis Investment Counsel 2024 Q4 filed Jan. 24, 2025
- Willis Investment Counsel 2024 Q3 filed Oct. 11, 2024
- Willis Investment Counsel 2024 Q2 filed July 24, 2024
- Willis Investment Counsel 2024 Q1 filed April 24, 2024
- Willis Investment Counsel 2023 Q1 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q2 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q3 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q4 filed Jan. 11, 2024
- Willis Investment Counsel 2023 Q3 filed Oct. 17, 2023
- Willis Investment Counsel 2023 Q2 filed July 11, 2023
- Willis Investment Counsel 2023 Q1 filed April 18, 2023
- Willis Investment Counsel 2022 Q4 filed Jan. 18, 2023