Willis Investment Counsel
Latest statistics and disclosures from Willis Investment Counsel's latest quarterly 13F-HR filing:
- Top 5 stock holdings are TXN, JNJ, LMT, CSCO, MSFT, and represent 15.87% of Willis Investment Counsel's stock portfolio.
- Added to shares of these 10 stocks: ETN (+$6.2M), KVUE, WAT, NVDA, GNRC, PAYC, NRC, COF, VBR, MA.
- Started 7 new stock positions in IWN, VTI, COF, SMMT, QXO, ABBV, PAYC.
- Reduced shares in these 10 stocks: INTC (-$12M), GOOGL, JPM, AXP, LMT, GD, AFL, DGX, EVTC, MXCT.
- Sold out of its position in CYDY.
- Willis Investment Counsel was a net seller of stock by $-10M.
- Willis Investment Counsel has $1.5B in assets under management (AUM), dropping by 6.63%.
- Central Index Key (CIK): 0001310929
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Portfolio Holdings for Willis Investment Counsel
Willis Investment Counsel holds 113 positions in its portfolio as reported in the September 2024 quarterly 13F filing
| Company (Ticker) | Portfolio Weight | Valued At | Change in Shares | Share Count | Share Price | |
|---|---|---|---|---|---|---|
| Texas Instruments Incorporated (TXN) | 3.4 | $52M | 252k | 206.57 |
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| Johnson & Johnson (JNJ) | 3.3 | $50M | 309k | 162.06 |
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| Lockheed Martin Corporation (LMT) | 3.2 | $49M | -6% | 83k | 584.56 |
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| Cisco Systems (CSCO) | 3.1 | $47M | 890k | 53.22 |
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| Microsoft Corporation (MSFT) | 3.0 | $46M | 107k | 430.30 |
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| Chubb (CB) | 2.7 | $42M | 146k | 288.39 |
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| Paychex (PAYX) | 2.7 | $42M | 313k | 134.19 |
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| Accenture (ACN) | 2.6 | $41M | 115k | 353.48 |
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| Home Depot (HD) | 2.5 | $39M | 97k | 405.20 |
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| Pfizer (PFE) | 2.4 | $38M | 1.3M | 28.94 |
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| Pepsi (PEP) | 2.2 | $33M | 195k | 170.05 |
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| Medtronic (MDT) | 2.1 | $32M | 352k | 90.03 |
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| Wal-Mart Stores (WMT) | 2.0 | $31M | 385k | 80.75 |
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| Verizon Communications (VZ) | 2.0 | $31M | 679k | 44.91 |
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| AFLAC Incorporated (AFL) | 2.0 | $30M | -8% | 270k | 111.80 |
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| Clorox Company (CLX) | 2.0 | $30M | 185k | 162.91 |
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| Applied Materials (AMAT) | 1.9 | $30M | 147k | 202.05 |
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| Caterpillar (CAT) | 1.9 | $29M | 73k | 391.12 |
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| Tractor Supply Company (TSCO) | 1.7 | $26M | 89k | 290.93 |
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| Apple (AAPL) | 1.7 | $26M | 111k | 233.00 |
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| BHP Billiton (BHP) | 1.7 | $26M | 412k | 62.11 |
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| Exxon Mobil Corporation (XOM) | 1.6 | $24M | 207k | 117.22 |
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| T. Rowe Price (TROW) | 1.6 | $24M | 221k | 108.93 |
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| Kimberly-Clark Corporation (KMB) | 1.5 | $23M | 164k | 142.28 |
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| ConocoPhillips (COP) | 1.5 | $23M | 222k | 105.28 |
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| United Parcel Service (UPS) | 1.5 | $23M | 170k | 136.34 |
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| Shell Adr Each Rep 2 Ord Wi (SHEL) | 1.4 | $22M | 336k | 65.95 |
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| At&t (T) | 1.4 | $22M | 998k | 22.00 |
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| Merck & Co (MRK) | 1.4 | $21M | 188k | 113.56 |
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| Kenvue (KVUE) | 1.3 | $20M | +19% | 884k | 23.13 |
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| Eaton (ETN) | 1.3 | $20M | +43% | 62k | 331.44 |
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| Alphabet Inc Class A cs (GOOGL) | 1.3 | $20M | -17% | 120k | 165.85 |
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| McDonald's Corporation (MCD) | 1.3 | $20M | 65k | 304.51 |
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| Automatic Data Processing (ADP) | 1.3 | $19M | 70k | 276.73 |
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| FactSet Research Systems (FDS) | 1.3 | $19M | 42k | 459.85 |
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| Quest Diagnostics Incorporated (DGX) | 1.2 | $19M | -11% | 120k | 155.25 |
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| Lowe's Companies (LOW) | 1.2 | $19M | 69k | 270.85 |
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| Hershey Company (HSY) | 1.2 | $18M | 96k | 191.78 |
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| A. O. Smith Corporation (AOS) | 1.2 | $18M | 204k | 89.83 |
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| NVIDIA Corporation (NVDA) | 1.2 | $18M | +19% | 148k | 121.44 |
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| Genuine Parts Company (GPC) | 1.1 | $17M | 122k | 139.68 |
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| Generac Holdings (GNRC) | 1.1 | $17M | +18% | 105k | 158.88 |
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| 3M Company (MMM) | 1.1 | $17M | 120k | 136.70 |
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| American Electric Power Company (AEP) | 1.0 | $16M | 156k | 102.60 |
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| Procter & Gamble Company (PG) | 1.0 | $15M | 89k | 173.20 |
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| Labcorp Holdings (LH) | 0.9 | $15M | 65k | 223.48 |
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| American Express Company (AXP) | 0.9 | $14M | -22% | 53k | 271.20 |
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| Target Corporation (TGT) | 0.9 | $14M | 89k | 155.86 |
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| Darden Restaurants (DRI) | 0.9 | $14M | 83k | 164.13 |
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| Sanofi-Aventis SA (SNY) | 0.9 | $14M | 236k | 57.63 |
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| Emerson Electric (EMR) | 0.9 | $14M | 123k | 109.37 |
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| General Dynamics Corporation (GD) | 0.8 | $13M | -20% | 43k | 302.20 |
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| Duke Energy (DUK) | 0.8 | $13M | 111k | 115.30 |
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| JPMorgan Chase & Co. (JPM) | 0.8 | $13M | -24% | 60k | 210.86 |
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| Deere & Company (DE) | 0.8 | $13M | 30k | 417.33 |
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| Keysight Technologies (KEYS) | 0.8 | $12M | 74k | 158.93 |
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| Reinsurance Group of America (RGA) | 0.7 | $11M | 52k | 217.87 |
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| Waters Corporation (WAT) | 0.7 | $11M | +42% | 31k | 359.89 |
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| Chevron Corporation (CVX) | 0.7 | $11M | 72k | 147.27 |
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| Fortinet (FTNT) | 0.6 | $9.9M | 127k | 77.55 |
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| MasterCard Incorporated (MA) | 0.5 | $8.3M | +3% | 17k | 493.80 |
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| Murphy Oil Corporation (MUR) | 0.5 | $8.3M | 245k | 33.74 |
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| Adobe Systems Incorporated (ADBE) | 0.5 | $8.2M | +2% | 16k | 517.78 |
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| Valero Energy Corporation (VLO) | 0.5 | $8.0M | 59k | 135.03 |
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| MSC Industrial Direct (MSM) | 0.5 | $7.5M | 88k | 86.06 |
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| Ross Stores (ROST) | 0.5 | $7.5M | 50k | 150.51 |
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| Intel Corporation (INTC) | 0.5 | $7.0M | -63% | 299k | 23.46 |
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| Total (TTE) | 0.4 | $6.6M | 102k | 64.62 |
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| Vanguard Small-Cap Value ETF (VBR) | 0.3 | $4.9M | +6% | 25k | 200.78 |
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| Mosaic (MOS) | 0.3 | $3.9M | 145k | 26.78 |
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| Fortrea Hldgs (FTRE) | 0.2 | $3.7M | 184k | 20.00 |
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| Advance Auto Parts (AAP) | 0.2 | $2.9M | +2% | 73k | 38.99 |
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| Medpace Hldgs (MEDP) | 0.2 | $2.7M | +3% | 8.0k | 333.80 |
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| Frontdoor (FTDR) | 0.1 | $2.2M | +4% | 47k | 47.99 |
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| Gildan Activewear Inc Com Cad (GIL) | 0.1 | $1.6M | +3% | 35k | 47.11 |
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| Maxcyte (MXCT) | 0.1 | $1.6M | -7% | 406k | 3.89 |
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| LOGITECH INTERNATIONAL SA APP Com Stk (LOGI) | 0.1 | $1.4M | +4% | 16k | 89.73 |
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| Donaldson Company (DCI) | 0.1 | $1.4M | +5% | 18k | 73.70 |
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| Qualys (QLYS) | 0.1 | $1.3M | +2% | 10k | 128.46 |
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| National Resh Corp cl a (NRC) | 0.1 | $1.3M | +61% | 56k | 22.86 |
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| Liquidity Services (LQDT) | 0.1 | $1.2M | +5% | 52k | 22.80 |
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| Sterling Construction Company (STRL) | 0.1 | $1.1M | +5% | 7.4k | 145.02 |
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| Hexcel Corporation (HXL) | 0.1 | $1.0M | +3% | 17k | 61.83 |
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| Evertec (EVTC) | 0.1 | $851k | -26% | 25k | 33.89 |
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| Coca-Cola Company (KO) | 0.1 | $793k | +6% | 11k | 71.86 |
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| CSG Systems International (CSGS) | 0.0 | $759k | -11% | 16k | 48.65 |
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| John Bean Technologies Corporation (JBT) | 0.0 | $741k | 7.5k | 98.51 |
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| Ubiquiti (UI) | 0.0 | $721k | +6% | 3.3k | 221.72 |
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| Paycom Software (PAYC) | 0.0 | $706k | NEW | 4.2k | 166.57 |
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| Berkshire Hathaway (BRK.A) | 0.0 | $691k | 1.00 | 691180.00 |
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| Jack Henry & Associates (JKHY) | 0.0 | $632k | +3% | 3.6k | 176.54 |
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| Vanguard Mid-Cap Etf Etf (VO) | 0.0 | $601k | 2.3k | 263.83 |
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| PAR Technology Corporation (PAR) | 0.0 | $521k | 10k | 52.08 |
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| iShares S&P 100 Index (OEF) | 0.0 | $510k | 1.8k | 276.76 |
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| Dolby Laboratories (DLB) | 0.0 | $455k | +5% | 6.0k | 76.53 |
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| Capital One Financial (COF) | 0.0 | $455k | NEW | 3.0k | 149.73 |
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| Atkore Intl (ATKR) | 0.0 | $439k | 5.2k | 84.74 |
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| WisdomTree Total Dividend Fund (DTD) | 0.0 | $410k | 5.3k | 76.68 |
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| Verisign (VRSN) | 0.0 | $373k | +7% | 2.0k | 189.96 |
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| Toro Company (TTC) | 0.0 | $356k | +7% | 4.1k | 86.73 |
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| International Business Machines (IBM) | 0.0 | $338k | 1.5k | 221.05 |
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| Southern Company (SO) | 0.0 | $322k | -4% | 3.6k | 90.18 |
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| National Beverage (FIZZ) | 0.0 | $295k | +4% | 6.3k | 46.94 |
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| Suno (SUN) | 0.0 | $262k | 4.9k | 53.68 |
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| Flowers Foods (FLO) | 0.0 | $238k | 10k | 23.07 |
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| Qxo (QXO) | 0.0 | $237k | NEW | 15k | 15.77 |
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| iShares Russell 2000 Value Index (IWN) | 0.0 | $234k | NEW | 1.4k | 166.82 |
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| Vanguard Total Stock Market ETF (VTI) | 0.0 | $230k | NEW | 811.00 | 283.19 |
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| Abbvie (ABBV) | 0.0 | $225k | NEW | 1.1k | 197.48 |
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| Summit Therapeutics (SMMT) | 0.0 | $219k | NEW | 10k | 21.90 |
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| Alphabet Inc Class C cs (GOOG) | 0.0 | $209k | +4% | 1.3k | 167.19 |
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| Mycelx Technologies Corp .02 Usd Par Ordinary (MYCX) | 0.0 | $5.3k | 10k | 0.52 |
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| PureSafe Water Systems | 0.0 | $1.400000 | 14k | 0.00 |
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Past Filings by Willis Investment Counsel
SEC 13F filings are viewable for Willis Investment Counsel going back to 2010
- Willis Investment Counsel 2024 Q3 filed Oct. 11, 2024
- Willis Investment Counsel 2024 Q2 filed July 24, 2024
- Willis Investment Counsel 2024 Q1 filed April 24, 2024
- Willis Investment Counsel 2023 Q1 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q2 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q3 restated filed March 7, 2024
- Willis Investment Counsel 2023 Q4 filed Jan. 11, 2024
- Willis Investment Counsel 2023 Q3 filed Oct. 17, 2023
- Willis Investment Counsel 2023 Q2 filed July 11, 2023
- Willis Investment Counsel 2023 Q1 filed April 18, 2023
- Willis Investment Counsel 2022 Q4 filed Jan. 18, 2023
- Willis Investment Counsel 2022 Q3 filed Oct. 12, 2022
- Willis Investment Counsel 2022 Q2 filed Aug. 8, 2022
- Willis Investment Counsel 2022 Q1 filed May 16, 2022
- Willis Investment Counsel 2021 Q4 filed Feb. 14, 2022
- Willis Investment Counsel 2021 Q3 filed Nov. 17, 2021